The Matte is a space-saving makeup organizer that you can use to organize all your products. It’s mainly targeted at people who don’t have a lot of bathroom space and need a makeshift makeup counter so they can keep their make-up.
It’s foldable so that you can take it anywhere with you. It’s made of durable material and can handle a lot of weight at one time. It’s also super easy to store while you’re traveling.
The company was founded by Melissa Clayton, who wanted to find a way to lay out all her makeup on a small bathroom counter. She found it was a struggle to find a surface to keep products on, and they’d keep falling to the floor.
That’s why she invented a type of foldable mat that could easily grip a sink and become a type of make-up counter. She finalized the product with an industrial designer and was successful in selling the first 500 units.
She came to Shark Tank hoping that she’d be able to secure an investment that might allow her to expand her business even more.
Are They Still an Active Company?
Yes, the company is active and still in business.
How Did the Shark Tank Pitch Go?
She came to Shark Tank seeking an investment of $100,000 for a 20% stake in her company. She started the pitch by sharing the story behind the invention then handed out samples to the Sharks. She made it clear that she had little to no marketing experience, and that’s why she’d come to Shark Tank.
Before coming to Shark Tank, she’d managed to make only $20,000 in sales, but this was through marketing only with influencers and friends/family. However, she did manage to make these sales in a month, which is a pretty good accomplishment.
Then it was time for the Sharks to respond, but they didn’t seem too keen. They had trouble grasping the idea. They thought the market for the product wasn’t big enough since it was so specific. They also felt that they didn’t get an accurate picture of what The Matte is and how it might be utilized from the marketing materials.
Melissa was fortunate that Lori saw her product’s worth. However, she wanted to have ownership proportional to the value she added to the product. So she demanded an increased ownership portion of 33.3% for the same cash payment of $100,000 and refused to negotiate. Melissa thought about Lori’s offer for a while and then decided to take the deal and leave Shark Tank.
Overall, The Matte Shark Tank Review was positive, and she left with a good deal. Being on the show increased the company’s sales dramatically, especially in Boston, and she received a lot of offers for partnerships. The company is currently at $200,000 in lifetime profits and is continuing to make sales through Amazon.
Our Review of The Matte
We decided to try out The Matte for ourselves to see how it would fare in real life.
The good news is that it’s mostly heat resistant and it can handle a lot of weight. It’s good for different types of bathrooms, especially ones with small sinks. It’s a good alternative to traditional countertops, and you save on a lot of money. It comes in two different colors, depending on your preference. It’s also travel-friendly since you can easily fold it up and carry it anywhere.
The bad news is that it might not fit a lot of sinks and it comes in a standard size, so if you carry a lot of products, you might find the space to be insufficient.
Pros and Cons of The Matte
Pros of The Matte
- Affordable
- Lightweight
- Travel-friendly
- Easy-to-store
- Color options
Cons of The Matte
- Limited space
- Might not be suited to every sink
Who Is The Matte for?
This product is mainly aimed at people with smaller sinks who can’t afford large countertops but need to do their make-up on the go.
Are There Any Alternatives?
Although this is an innovative product at first glance, there are similar alternatives on the market.
The Sink Topper is one good alternative to The Matte because it serves the same purpose of using sink space as a countertop. It’s strong and completely heat-resistant so you can easily place curling irons or hairdryers on it.
It’s also super easy to use for cleaning brushes since it has holes in it and water will pass right through it. The company sells customized and a wide variety of size options, so you don’t have to worry about this product not fitting your sink.
It’s made of silicone rubber, which makes it even sturdier, on top of which it’s foldable and you can hang it with its built-in loop mechanism. It’s non-slip, has ventilation holes and is lightweight.
Our Final Thoughts
The Matte is a super convenient product for people who don’t own large countertops and want an affordable way of using their makeup on the toilet. It can handle a lot of weight, which means that this steady and durable product is a good investment for makeup enthusiasts. Although it’s not 100% heat-resistant, it can handle some heat from a blow dryer for example.
It’s also extremely easy to just fold up and carry anywhere. So if you’re traveling or always on the go, this is a super helpful product to have. However, there are other similar products on the market and this one doesn’t have a lot of variations in size.
Since it’s mainly targeted at people with smaller sinks. It also doesn’t have variation in length, which means that if you have a lot of makeup, all of it might not fit onto the surface.
On top of that, other alternatives also offer full heat resistance and wider surfaces plus customizable sizes. Which means that you might choose to go for a better option if you’re getting a portable makeup countertop.
