SmartPlate from Shark Tank

SmartPlate shark tank

Whether you are looking to eat healthy foods and maintain a balanced diet or are training for a marathon, calories in the form of macronutrients play a significant role. Until the SmartPlate, these factors had to be tracked and recorded manually.

If you are looking for a device to weigh your food and monitor nutritional information like calorie counts, SmartPlate is just the product you need. SmartPlate aims to reduce the need to individually search for, measure, and log the calories and nutritional value of the food you consume. Let’s look at what SmartPlate is!

SmartPlate is no ordinary plate. It is a plate that incorporates photo recognition technology to help you weigh and analyze the food in your place. It is a more straightforward solution for calculating calories manually. To use the SmartPlate, you must add the food to the plate, as you do on any other plate. It takes care of the rest. SmartPlate has three portions and three load sensors that monitor the amount of food you are eating, the exact weight of the food, and how fast you are consuming it.

Another interesting feature of the smart plate is that it monitors your eating pattern and behavior and makes subtle recommendations to help you eat healthy foods and improve your physical performance.

What makes SmartPlate unique is its ability to explore different food combinations of single and mixed foods. It corporates a camera, weighting sensor, and a complex set of algorithms to help you assess the nutritional value on your plate. The SmartPlate comes in three different colors that you can choose from, namely Pearl Black, Ocean Purple, and Arctic White.

The best part is that SmartPlate connects to an app on your phone and provides you with instant information regarding three separate food items on your plate. Now you don’t have to individually search for the number of calories, carbohydrates, protein, fat, and sodium on your plate. This data will now be readily available to you at the click of a button as soon as you add the food to your plate.

SmartPlate originally started via a Kickstarter campaign and successfully brought a sizable investment for development and production. As the concept gained momentum, Martin Dell’Arciprete from Philadelphia (a salesman) was tasked to pitch a prototype of the SmartPlate in Shark Tank. The company’s CEO was more comfortable in smaller presentations, so he did not choose to make an appearance on the episode of Shark Tank.

The aim was to seek an investment of 1 million dollars in exchange for a 15 perfect stake in the company. However, all the Sharks unanimously agreed that the photo recognition technology of the SmartPlate was not fully developed yet, and it was too soon to invest in the product.

Despite not convincing the Sharks of the usability of the SmartPlate, Shark Tank’s appearance helped the company generate some buzz around the product. SmartPlate CEO Anthony Ortiz did not lose and continued to believe in his idea. Soon after, they raised 1.2 million dollars worth of funding and partnered with huge multinationals like Target, Jet, and Bed Bath & Beyond. However, success didn’t come easy to them.

Despite the failure to receive investment from the Sharks at Shark Tank, SmartPlate is still thriving and exists to date and can be purchased directly from their website.

Our Review of SmartPlate

We have to say that we are very impressed with the unique technology. There is a lot of research to show that portion control helps in keeping healthy and maintaining a balanced diet.

With the help of SmartPlate, you can access information about the food you eat using a simple-to-use app. You don’t need to be tech-savvy to use this app as it has a simple and user-friendly interface and tracking system that can help you follow your diet plant, which effectively tracks your food. There are several options on the app, such as effective weight management, performance improvement, and custom macros. You have to sign up for a membership to get the app.

The product is doing well overall and has received positive reviews and feedback. Here is a list of specific food goals offered by the SmartPlate:

  1. Weight management
  2. Strength and power
  3. Energy and endurance
  4. Hydration
  5. Portion control

Pros of SmartPlate

  • You don’t have to worry about manually counting and recording calories
  • Calculates portion size
  • Allows you to eat less
  • User-friendly app
  • The barcode scanner is accurate
  • It has a smart and sleek design
  • Allows you to monitor three food items in one serving.
  • It is accurate in counting calories, carbohydrates, fats, and more.
  • The plate is easy to set up and contains detailed instructions.
  • Recognizes a huge variety of meals
  • It is microwave-safe.

Cons of SmartPlate

  • Some users have suggested an improvement in how you log the food in the journal.

Who Is SmartPlate For?

The Smart is meant for anyone looking to the monitor and records their caloric-intake raging, from homeowners to athletes.

Are There Any Alternatives?

So far, we have not found an exact dupe or alternative for the SmartPlate. It is the only one of its kind to exist in the market.

However, if you are looking for a long-term solution for weight loss, one of the best products we have come across is Noom, a doctor-designed program that gives you human coaching and automated responses. It provides the user with customized meal plans based on their dietary goals. It also allows you to track your food and exercise.

Our Final Thoughts

We recommend SmartPlate to people looking to make the process of calorie counting easy and hassle-free. SmartPlate claims to be six times more accurate than calorie and carb counting applications. It saves the time and effort you would otherwise invest in searching for different elements of your food’s nutritional values.

We hope you found this helpful!