Created by LaDonte Lotts, JiggAerobics is a unique exercise class that makes fitness fun. With the surging interest in health and fitness, what better way to grab people’s attention than to make exercise entertaining. JiggAerobics combines jiggling with Aerobics, thus creating a hip-hop party. JiggAerobics is inspired by Louisiana’s hip-hop dance culture and combines fitness and exercise in one enjoyable activity.
A dancing enthusiast, LaDonte Lotts studied choreography while in college. He realized how one could make exercise fun by combining it with dance. He also wanted to create a dance regime and build a brand that showcased his unique culture.
JiggAerobics uses ‘jiggin’, a popular hip-hop dance genre, in his exercise regime. This exercise enables one to exert maximum muscle force in a short period. It also increases strength and endurance when practiced repeatedly.
JiggAerobics was taught in various locations throughout the south by Lotts through pop-up classes. LaDonte also wished to take these fitness parties online. He did this by creating a website that streamed multiple classes online. By joining these classes, one could participate in a fun, home workout for simply $29.99 a month.
Through these classes, LaDonte aimed to alter people’s mindsets regarding fitness. He wanted people to see exercise and fitness as fun rather than tiresome workouts. Thus, JiggAerobics features fitness as a physically motivated form of entertainment. Lott’s current staff included himself and two other master trainers. Lott came to Shark Tank wishing to take his business global and also introduce classes in schools.
This innovative workout is for people of all ages, sizes, and shapes. It helps burn up to 1000 calories in each 45-minute class. This means one can burn fat rapidly if exercised regularly. One could maintain a healthy weight while having fun in their workout. JiggAerobics also strengthens the body’s circulatory system and focuses on the legs, abs, and upper body muscles.
LaDonte’s pop-up classes were held throughout the southern states, from Atlanta to Houston. During his classes, he often made his participants recite the mantra ‘Get lit while you get fit to offer added encouragement.
How Did the Shark Tank Pitch Go?
LaDonte Lotts came in Shark Tank season 11, episode 21, where he pitched JiggAerobics, his fitness dance program. He sought $50,000 in investment and offered a 12% stake in his company, which would amount to $416,667. During the episode, LaDonte gave a lively pitch, inviting the sharks onstage to indulge in the workout. The sharks had a little fun trying the workout and then went to business.
The sharks inquired LaDonte’s sales in his first year of business, which amounted to $62000. LaDonte sought the investment to expand his business. He would also spend the money on training and licensing instructors.
Unfortunately, none of the sharks believed they could contribute value to LaDonte’s business, and he left the show without securing a deal.
Is JiggAerobics Dance Workout an Active Company?
The Shark Tank episode aired in May 2020, at the height of the Covid-19 pandemic. Even though LaDonte left without a deal, JiggAerobics is still an active company today. After Shark Tank, LaDonte had to resort to virtual fitness parties due to pandemic restrictions, which was successful.
Once the restrictions were lifted, he continued with his business, and by December 2021, his annual income was over $900,000. As the company’s valuation was $416,667 during and after the Shark Tank pitch, it has significantly increased over time.
Our Review of JiggAerobics Dance Workout
Pros of JiggAerobics Dance Workout
- This is a unique form of workout that combines both fitness and dancing.
- This workout increases endurance and power in a short period.
- Participants get to exert maximum muscle force in short amounts of time
- Participants increase overall stamina, agility, and balance
Cons of JiggAerobics Dance Workout
- This is a new form of exercise that many people may not be familiar with or comfortable with.
Who Is JiggAerobics for?
JiggAerobics is for anyone who wants to make exercise fun. This unique workout offers many benefits and encourages you to view your workout as a form of entertainment. Making your workout entertaining has many benefits. It makes you regularly attend the workout and enjoy it, thus attaining your goals faster.
JiggAerobics also helps improve focus along with fitness. The fitness module is conducted by various trainers, eliminating monotony throughout the workout. So, if you are interested in fitness and want a fun way to do it, the JiggAerobics Dance Workout is a great choice. These exercises also help build upon core strength and are designed for people of all ages.
Are There Any Alternatives?
There are many aerobic dance workouts, but the JiggAerobics dance workout stands out from the rest. This workout pushes people to get fit while teaching them a new dance form. It offers a great way to get in shape and work with different, experienced instructors. Not only is JiggAerobics a fun way to get in shape, but it provides entertainment for all its participants.
Our Final Thoughts
A fun and innovative workout model like JiggAerobics is a great way for people to get in shape. Even though none of the Sharks decided to invest in LaDonte’s venture, the JiggAerobics dance workout review showed that it still flourished.
This workout model is flexible and designed to accommodate individual requirements. It also ensured all participants enjoyed themselves and learning a new dance form. If you want to get in shape and love dancing, the JiggAerobics Dance Workout is the perfect activity.