Flip It! Cap from Shark Tank

Flip It! Cap shark tank

Do you find it frustrating to take out the product left at the bottom of ketchup, shampoo, and lotion bottles? Do you often have to shake the bottle or squeeze or stump it across a surface? If yes, don’t worry; we’ve all been there, and we have just the product that will help: Flip It! Cap – a cap that ensures you no longer have to struggle with almost-empty bottles again.

This product was developed by Steven Epstein, who had some experience working at a packaging and manufacturing company. The idea came to him when he struggled to squeeze lotion out of a bottle because he did not want it to go to waste. He then decided to come up with a solution and began researching.

During the research process, he found that 15% of kitchen and around 25% of beauty products go to waste because they are hard to get from the bottom of a bottle. Steven then decided that this age-long grievance of customers needed to be resolved and thus came up with the idea of a three-legged cap stand called Flip It! Cap.

Using his manufacturing and packaging experience, Stevenson later developed a prototype for the product. However, he did face some difficulty in the marketing process while getting financing to scale his business. Flip It! Cap didn’t have a good start but gradually developed a place in the market through word-of-mouth marketing.

Later, it was also awarded the “Member’s Choice Best New Product of 2016” award at the ICMA Awards, which increased its popularity. Keep reading to learn more about this product and what sets it apart in the market!

Flip It! Cap is a cap that allows users to retrieve all of the product from the bottom of a container rather than squeezing it out or banging it against a hard surface. This easy-to-use product has a three-legged stand that replaces a bottle’s original lid, enabling it to turn and stand upside down. Once in this position, the leftover product at the bottom flows to the neck due to gravitational pull.

You must open the cover cap and gently squeeze the container to take the remaining product out. Flip It! Cap also has a patented value tip which provides a fail-safe solution ensuring that the lid is placed correctly on the bottle. The valve needs to be closed; otherwise, the bottle will not be able to stand correctly.

Flip It! Cap is made from high-quality food-grade plastic, which is also BPA-free. It is also dishwasher-safe and is compatible with almost all bottles worldwide. The best part is that it comes with a wide range of adaptors that you can use for bottles of different colors, shapes, and sizes. For every purchase of Flip It! Cap, you get a free set of Nivea or Euchring adaptors.

Steven needed help to expand his business and thus appeared on Shark Tank seeking an investment of $500,000 for 10% ownership of Flip It! Cap. The Sharks appreciated the business idea but were not thrilled about the valuation they considered too high. Thus, Steven had to leave Shark Tank without a deal. Nonetheless, the appearance on Shark Tank helped the business get many new customers allowing them to generate $55,000 in sales after the episode was aired.

The good news is Flip It! Cap is still in business, and you can purchase its products directly on the website or through Amazon.

Our Review of Flip It! Cap

Whether it is ketchup bottles or hand lotions, getting the last ounce of product out of them can be very frustrating. This is especially true for expensive skin care products you don’t want to waste. People often make a mess while struggling to squeeze these products out of bottles. The solution lies in using Flip It! Cap – an easy-to-use product that saves time while preventing your product from going to waste. You can use it to get the product out of a wide range of bottles, including lotions, ketchup, shampoos, conditioners, etc.

What we love about this product is that it has a one-size-fits-all feature that allows it to be fixed to almost all home and beauty products. It also comes with various adaptors available in various colors and dimensions that you can adjust to different bottles. Another plus point is that it is made from high-quality food-grade plastic, which is also BPA free, so you don’t have to worry about any side effects.

Flip It! Cap is also dishwasher safe, so you can wash and adjust it to another bottle after you are done so that the product does not spill out.

Pros of Flip It! Cap

  • It is an easy-to-use product that allows you to take the last drops of product out of different home and beauty products.
  • It is dishwasher-safe and can be easily reused.
  • It is made from high-quality food-grade plastic.
  • The material used is BPA-free.
  • It has a patented fail-safe feature.
  • It also has a one-size-fits-all feature that adjusts it to most squeezable bottles.
  • It comes with a range of adaptors in various colors and dimensions.

Cons of Flip It! Cap

  • Some customers have complained about product leakage.

Who is Flip It! Cap for?

Flip It! Cap is for anyone who finds getting the last drops of product out of a bottle frustrating. This product can be used for all beauty and home products such as shampoos, ketchup, lotions, honey, etc. Flip It! Cap ensures that your product does not go to waste and extends any bottle use by at least three to four sessions. Another plus point is that it allows you to contribute toward conserving the environment since empty bottles are easily recyclable.

Are There Any Alternatives?

So far, we have not found any alternatives for Flip It! Cap as it is a patented and one-of-a-kind product.

Our Final Thoughts

Flip It! Cap makes your life a lot easier by taking away the struggle of squeezing the last drops of product out of home and beauty products. They have recently partnered with large retail store chains and introduced different adaptors for different bottles.