Aura Bora from Shark Tank

Aura Bora shark tank

Aura Bora is a herbal and flavored sparkling water that’s sold in cans. It’s a popular drink that’s known for its clean and healthy ingredients, like lemongrass and rose flower extracts. It comes in a variety of flavors, and the company donates to environment-protecting NGOs for every sale made. The main selling point of the drink is that it’s free from sugar, calories, and gluten- making it the perfect option for those who want a healthy but good-tasting sparkling drink.

Paul Voge and Maddie Voge invented Aura Bora. They were sparkling water connoisseurs who were dissatisfied with what the world had to offer. They started experimenting with a Soda Stream and a cupboard full of herbs and other ingredients.

As a result, their company was formed. The company sells five different types of flavors, three of which are lemongrass, berry, and peppermint. The best part about the drink is that it’s quite healthy and organic.  The pair established the company in January 2020, just before the Covid-19 epidemic began. Despite that, they’ve had luck with the distribution.

They were already making sales before coming onto Shark Tank, but they’d hoped to get an investment to increase distribution and production.

Are They Still an Active Company?

Yes, the company is active and still in business.

How Did the Shark Tank Pitch Go?

Paul and Maddie came to Shark Tank seeking an investment of $150,000 for a 5% stake in their company. They shared how they’d come to invent the product and their future goals of expanding retail and production. In their pitch, they added that they were already quite successful in terms of sales since their product was being sold at almost 500 stores across the country. Until they came to Shark Tank, they’d managed a whopping $3.5 million through sales of Aura Bora. Then they handed out samples to the Sharks so they could try the famous product for themselves.

Luckily, the Sharks instantly took a liking to the product and were impressed by the sales. The couple revealed that they only had 74% ownership of their company. Their future predicted sales for that year were between $500 – $600K. They were planning on expanding to more retailers and expected to make millions in the next year.

Then it was time for the Sharks to respond. Kevin was the first to show interest in the product. Lori liked the name and packaging, but she didn’t think the couple was passionate enough and was unwilling to invest in the product. Daniel didn’t think there was any success in the sparkling water industry since it was quite competitive already.

This was followed by Mark criticizing the profit margin and stepping out because he thought that this kind of profit margin would decrease on a larger scale, and he didn’t think the two had really thought the numbers through. Kevin was the first Shark to actively show interest in the product, he offered $150,000 for a 5% stake in the company on the condition that he’d also get a 5% equity and $300K would be returned to him.

Herjavec addressed Kevin’s offer, claiming that it was a really bad deal for the couple because if the product was going to go national, they had to take it slow. He countered Kevin’s offer with $150,000 plus 12% equity. The couple thought about both the offers for a bit and rejected Kevin’s because they thought the royalty deal was too risky. They decided to take on Robert Herjavec instead.

They first gave a counter offer of $200,000 with 12% equity but this actually got Herjavec to respond with the same amount but with 15% equity. However, Herjavec’s deal was still the best one they were getting from Shark Tank so they accepted it.

Overall, the Aura Bora Shark Tank Review was positive and they left with a good deal.

Our Review of Aura Bora

We decided to review the renowned drink, Aura Bora, for ourselves to see what all the fuss was about.

The good news is that the drink has a crisp and clean flavor, making it much better than regular sparkling drinks- which actually taste a little bland and bitter. It comes in a variety of flavors, is healthy because its sugar and calorie-free, and is vegan/plant-based too.

The bad news is that a 12 oz. pack is quite expensive at almost $40 and it’s a competitive market, which means that they’d have to have extra selling points to keep up. Unlike alternatives, their product doesn’t contain additional nutrients.

Pros of Aura Bora

  • Fun packaging
  • Calorie-free and sugar-free
  • Vegan
  • Variety of flavors
  • Crisp and clean taste

Cons of Aura Bora

  • Expensive
  • Better alternatives to healthy and flavored sparkling drinks

Who Is Aura Bora for?

Aura Bora’s mainly targeted at people who enjoy drinking sparkling water, and want more flavors for it. It’s also a good option for people who are health conscious.

Are There Any Alternatives?

Flavored sparkling water’s nothing new on the market; there are many alternatives to Aura Bora, for people who want a delicious and healthy seltzer drink.

The Poppi Sparkling Prebiotic Soda is one good alternative to Aura Bora. It’s also gluten-free and one advantage that it has over Aura Bora is that it contains prebiotics from the Apple Cider Vinegar ingredient. Prebiotics are good for improving gut health and immunity. This makes it even healthier than Aura Bora.

It also comes in a variety of fresh fruit flavors and doesn’t contain any artificial ingredients or calories. In many ways, it’s better than most sparkling water drinks.

Our Final Thoughts

We think the Aura Bora’s a great drink for people who are looking for a plant-based sparkling water drink that’s healthy and calorie-free. The drink’s got good flavor and aroma and doesn’t contain any artificial ingredients. However, alternatives offer prebiotics and extra beneficial ingredients too that Aura Bora could’ve included in their product.