Buck and Arlene Weimer, who appeared on Shark Tank episode 106, invented Underease Underwear. Patients with digestive disorders like Crohn’s disease might greatly benefit from a particular kind of underwear called Weimers’, created by psychotherapists.
The odor-reducing characteristics of these underwear alternatives are highly appreciated by those who suffer from chronic flatulence as they save them from public embarrassment.
Now that we have established what the brand is all about, let’s explore whether or not it succeeded in securing a deal with the sharks.
The Weimers proposed a 25% ownership in their business to the Sharks in return for a $55,000 investment. The couple nodded in agreement when Arlene said she had been wearing the same clothes for more than 15 years.
Sumptuous Thanksgiving dinners inspired them to come up with the idea of this brand. The findings of that supper prompted Buck’s interest in experimenting with novel materials. Eventually, they figured that an airtight material and a charcoal filter were the most effective means of eliminating unpleasant odors.
The sharks were intrigued by the display at hand. The Weimers claimed that their firm was founded on a direct-sales website. A lot of advertising helped them make over $60,000 the year before they appeared on the show. They made over $37,000 the year before that. Arlene claimed that the company’s sales improve every time they advertise their product or gain exposure.
Robert Herjavec told the two that the market wasn’t diverse enough. Therefore, he decided to be out. John thought that the company might be purchased from a medical supply firm. He gave a no-go, as this wasn’t his area of expertise. All that was left were for the remaining sharks to depart the sea. Like the others, Harrington refused to make a deal with the business.
Only Barbara Corcoran and Kevin O’Leary showed interest. In Corcoran’s opinion, the Weimers should be selling happy marriages. She said she couldn’t even begin to describe her delight upon seeing them together.
Instead of buying their products, she envisioned an ideal life where she could have a smooth bowel movement and put on some revealing underwear. After saying that, she excused herself.
Even though Kevin showed interest in the product and subject matter, his high appreciation failed to generate any value. By the end of it, there was no Shark Tank deal.
Despite the Sharks’ disapproval, they continued to market their anti-flatulence products through their website and direct sales. The national exposure they received from appearing on television likely contributed to an increase in their sales.
The odor-masked underwear is still selling successfully, thanks partly to mail order and other distribution methods. The anti-flatulence filters and the beautiful underwear proved to be a major hit with customers who prefer to smell sweet rather than look good. However, they couldn’t keep going and decided to shutter the business in 2021.
Our Review of Underease Underwear
We all know how tough it is to have underwear to go with leggings if you have a lot of them in your wardrobe. When it comes to a pair of comfortable and discreet underwear with a fantastic fit and flawless seam, this underwear would be perfect for you.
Thongs, boy shorts, cheeky, and classic designs were available in no-show underwear. Therefore, tight or loose leggings may expose the fabric below. Soft fabric and bonded or laser-cut seams could help hide panty lines. Therefore, this brand would have been perfect for you. Various body forms could be accommodated because of the butter-like softness of the material. The design, fabric, kind of seams and tags, and pricing of leggings underwear were perfect and worked well for everyone.
This company had a high-rise short that satisfied customers. Smooth, feather-light fabric conformed to the wearer’s body, resulting in comfortable, confident workouts. The Girlfriend Collective High-Rise Brief was made of soft, elastic, moisture-wicking cotton and was designed to sit just below the belly button.
The Girlfriend Collective’s high-rise briefs comprised 80% recycled plastic bottles and 20% spandex. It included a COOLMAX-lined gusset for moisture-wicking and antibacterial characteristics.
These trousers had a bonded waistband that stayed in place and raw-edged hems that eliminated irritating pant lines even after rigorous workouts. You could find extra-extra small to extra-extra-large underwear sizes in black, copper, shell, and lavender.
The laser-cut, panty line-free design and semi-seamless construction of buttery soft hipsters gave them a seamless look. An internal cotton gusset in the nylon tricot and spandex no-show underwear provided flexibility and comfort.
This garment’s low-rise, wide-elasticized waistband was comfy and didn’t chafe against the skin. They offered a respectable amount of back coverage if combined with leggings. You could also easily wash this underwear using cold water and a moderate cycle when washing for best results.
Any athlete who wanted to stay dry while participating in any activity would have appreciated the performance fabric from Under Armor. UA Boxerjock boxer briefs had a distraction-free fit and stayed in place during workouts.
Their tightness felt as if they were not even there. There had anti-odor and quick-drying technologies that kept the body clean and fresh. Its four-way stretch and seamless seams allowed you to operate at your highest level while being unnoticeable beneath performance clothes.
Pros
- Accommodate various body types
- Seamless
- Breathable, quick-drying, and sweat-wicking fabric
- Lasers were used to cut materials.
- Affordable
- Levity and lightness of the material
- Incorporation of anti-odor technology
- Not too tight
Cons
- A lack of color options
- Many people prefer a steeper ascent.
- Sizes expand rapidly
- Low-lying
- The drawbacks of an articulating mesh fly panel
- Sewn into the lining of the garment
- Doesn’t fold up nicely
Who is it Best For?
Underease Underwear was one of the best brands for those with embarrassing moments regarding flatulence. It also worked well for those who workout intensely. This underwear kept the pants odorless and let your skin breathe simultaneously. However, the company is no longer in business.
Are There Any Alternatives?
Lululemon Athletica is one of the best alternatives to Underease Underwear. It offers underwear for all body types in different colors. This company is the way to go if you are looking for gym wear.
Our Final Thoughts
Underease Underwear was introduced by an adorable couple that swooned the hearts of the sharks but failed to crack a deal with them. They continued their journey together until the pandemic hit. In 2021, this good-for-all underwear brand had to close its doors.
