The Cheese Chopper from Shark Tank

The Cheese Chopper shark tank

The Cheese Chopper is a 4-in-1 tool that can be used for grating, storing, and slicing cheese. The plastic box is a storage space for a whole block of cheese until you decide to slice it. It can hold the standard size, which is 2 lbs. The container’s air-tight which ensures the cheese doesn’t go bad. It prevents the need to plastic wrap an open block of cheese.

Pre-cut slices of cheese bought from stores aren’t as nutritious as freshly sliced ones. This device allows you to eat chemical and anti-caking agent-free cheese. It comes with detachable handles and can be washed in the dishwasher. With this device, you’ll extend your cheese life and always have instant fresh cheese for your meals. It’s got a wire for slicing and a grater for shedding too.

Tate Koenig invented the product because he preferred buying blocks of cheese instead of slices. But he didn’t like that most graters were difficult to clean and use. That’s why he wanted a grater that could also be used for storage.

It took Koenig almost two years and 36 prototypes to get the perfect product. He also managed to get a patent for it. He founded his business with a Kickstarter campaign, through which he managed to get $143,600, and later, an IndieGoGo campaign, through which he made $111,826.

Koenig’s business was doing relatively well until he had some production problems during the pandemic and was hoping to increase that and distribution with a Shark Tank investment.

Are They Still an Active Company?

Yes, they are active and still in business.

How Did the Shark Tank Pitch Go?

Tate Koenig came to Shark Tank seeking an investment of $75,000 for a 10% stake in his company. He started the pitch by talking about how much experience he had with trying different types of cheeses. And he shared what the concept behind the chopper was to slice and store cheese.

Then it was time for the Sharks to respond. They weren’t impressed by the pitch and were more disappointed when they found out there weren’t enough sales to predict how the company was doing. In fact, most of the revenue so far had come from social media and the Kickstarter campaign, but there weren’t enough customers for the product to give feedback on its efficiency.

When the Sharks tried the product, they found it a little tough to use because it required a lot of manual labor. Kendra Scott pointed out that the material didn’t look like it could handle tough blocks of cheese and might need more testing before it was ready for the market. On top of this, the chopper was only made to store a rectangular block of cheese even though there are all types of shapes for cheese on the market.

Overall, The Cheese Chopper Shark Tank review was negative and they left without a deal. But even without investment, the company continued to make a lot of sales and instantly sold almost 2000 units after the episode aired. Today, the company takes pre-orders for the Chopper device on its website and other social platforms. They also sell collapsible containers and pizza packs.

Customers have had good feedback on the product, although they have some complaints about the uneven thickness of the slice of cheese that comes out after using the device.

Our Review of The Cheese Chopper

We decided to try out The Cheese Chopper to see how it would fare in practice.

The cheese cutting tool has a simple but efficient design. It’s easy to rotate the dial on the side to make the blades move through the cheese. It’s also easy to assemble, and an average-sized cheese block can easily fit into it.

The bad news is that the slicing mechanism didn’t cut as smooth a block of cheese as it could have, although the grating mechanism worked fine. It also takes quite a lot of effort to manually move the chopper as compared to electric cutters, which is why it takes some time to move. It’s also quite expensive as compared to other alternatives.

Pros of The Cheese Chopper

  • Simple design
  • Easy-to-assemble
  • Air-tight storage

Cons of The Cheese Chopper

  • Expensive
  • Requires manual labor
  • Doesn’t cut as smoothly

Who Is The Cheese Chopper for?

The Cheese Chopper is mainly intended for people who love eating fresh cheese but don’t want to buy the pre-cut slices sold in grocery stores because they have chemicals and other preservative agents. It’s also a good tool for those who are always on the go and need a faster way to make lunch without having to manually grate cheese.

Are There Any Alternatives?

All-in-one cheese graters are nothing new; there are many alternatives on the market.

The Tevokon Rotary Cheese Grates Shredder is one good alternative to The Cheese Chopper. It’s a complex 3-blade cheese shredder and slicer. It operates manually and doesn’t require any electricity to function. The blades are coarse, fine, and for slicing. It’s also got a round roller that ensures the cheese is cut equally.

It’s made of a combination of stainless steel and plastic and is praised for being easy to use, clean, and overall sturdy. It also has a suction base that can lock it in place so that there isn’t a mess while you’re grating cheese.

Our Final Thoughts

The Cheese Chopper is an excellent tool for those who love cheese and don’t want to waste money on pre-cut cheese slices. It’s easy to use and is made of sturdy material. It will also ensure that your cheese lasts longer and doesn’t go bad easily. However, it’s also quite expensive and larger slices of cheese might not fit in.

The Cheese Chopper’s biggest advantage is that its dishwasher safe and easy to clean.