Squid Socks from Shark Tank

Squid Socks shark tank
Advertiser Disclosure: Seriosity.com may earn commissions from qualifying purchases.

If you struggle to keep your baby’s socks from falling off, we have just the right product for you –Squid Socks is all you need to ensure that your toddler’s feet stay warm and cozy. Jessica and Gabe Miller came up with this idea while visiting their family when one of their cousins remarked how frustrating it is to keep toddler socks on the baby’s feet. That same night, the idea for these lock-dot baby socks was born. All they had to do was work with an existing product and improve its functionality by adding the slip-proof dots.

Seeing that their business idea had huge potential, they decided to turn it into a toddler socks brand. If you want to learn more about this product, keep reading.

Squid Socks is a company that sells toddler socks that are meant to stay on the baby’s feet, who often kick off their socks while moving their legs. What sets these socks apart from regular socks is that they have silicon spots around the ankle area of the socks that hold them into place and keep them from falling off.

You can find these cute baby socks in a wide range of colors and patterns that make the dressing-up process fun for the parents. Moreover, their toddler sock collections are available in three variations: boy, girl, and gender-neutral socks. They have also introduced adorable toddler sock collections like the camping, wood, and Cohen collections with cute animals and objects printed on them. The best part is that they offer free shipping and a free mesh laundry bag for all USA orders.

Squid Socks makes socks for different month brackets: 0 to 6 months, 6 to 12 months, 12 to 14 months, and 21 to 31 months. They have recently introduced these socks for adults who struggle to keep socks on, including adult no-show socks, adult ankle socks, and adult quarter socks. The adult socks have silicone dots inside and outside the heel. These dots are 100% safe for the baby’s skin.

Squid Socks’ lock dot technology prevents socks from sliding and slipping up, ensuring your safety. Another plus point of these unique socks is that they are eco-friendly and made from 85% bamboo, 12% nylon, and 3% spandex. The socks also provide strong arch support to your feel while cushioning the toe for added comfort.

Jessica and Gabe Miller wanted Squid Socks to solve the “toddler-socks slipping off” problem for parents worldwide and needed external financial help to expand their business. They then appeared on Shark Tank, hoping to convince one of the Sharks to invest in their business. In their pitch, the husband-wife duo also brought along their two children. The Sharks were amused by their playful and unique pitch. However, the excitement lasted until they heard their Squid Socks’ sales figure, which was $400,000 in 16 months. Squid Socks had previously faced many quality and production issues, leading to a considerable drop in sales. Nonetheless, the Sharks loved the idea and made the following offers:

  • Robert offered to invest $125,000 in exchange for 40% of Squid Socks.
  • Daymond offered to invest $125,000 in exchange for 33.3% of Squid Socks.

Jessica and Gabe were more inclined toward Daymond’s offer, but they made a counteroffer of $125,000 in exchange for 30% equity which Daymond agreed to. Thus, the entrepreneurs left the Tank with a great deal.

Following the Shark Tank episode’s airing, Squid Socks’ received many orders, which took those two whole weeks to fulfill. The duo utilized the investment to buy more merchandise.

If you are a parent who wishes that your baby’s socks don’t fall off every time, you would be pleased to know that Squid Socks is still an active company and are doing pretty well, generating an annual revenue of 3 million dollars. You can purchase their adorable socks directly from the Squid Socks website or on Amazon.

Our Review of Squid Socks

Jessica and Gabe Miller have found the perfect solution for parents who repeatedly have to put socks on their baby’s feet because they keep pulling off. These socks do not shrink or wrinkle as they are made up of 87 percent polyester, nylon, and spandex. Moreover, you also don’t have to worry about their prints fading off. Squid socks have also been awarded a Product Safety for Children Award.

Upon receiving overwhelming requests, Squid Socks have expanded their range and are also creating adult socks. Adult socks have the same silicon dots lining the cuff. Additionally, they are equipped with a row of dots on the heel boundary, ensuring comfort and keeping the socks fixed. Squid Socks offers a wide variety of non-slip socks that will help upgrade and revolutionize the buyers’ wardrobe experience. However, keeping an eye on skin reactions while using these socks is advised. You must also avoid wearing them overnight.

Pros of Squid Socks

  • The combination of materials in making squid socks is safe and gentle for infant and toddler skin.
  • The fabric is durable, stretch-resistant, and shrink-proof, offering outstanding comfort and convenience.
  • Squid socks are available in a wide range of prints and colors, which enhances the user experience.

Cons of Squid Socks

  • These socks are slightly on the higher end in terms of price compared to conventional socks.
  • Overnight wear is not recommended.

Who Is Squid Socks for?

Squid Socks are socks made for toddlers or newborn babies whose socks often fall off during leg movement. These socks have unique and safe lock technology around the ankles to hold the socks firmly. Squid Socks has now introduced a line of gripper adult socks. These new socks prevent slipping, sliding, and scrunching with silicon dots on the inside and outside of the heels. These socks are more comfortable and provide the wearer with added safety, especially while walking on slippery wooden or marble floors.

Are There Any Alternatives?

Squid Socks have a unique patent-pending dot technology that makes them slip-resistant. So far, we have not found any other business offering the same product.

Our Final Thoughts

There’s not much a parent can do to prevent their infant or toddler socks from taking them off. Squid Socks solves that problem by offering cute baby socks that don’t fall off. These socks are gentle on your baby’s little feet and have soft silicone dots that prevent them from coming off, no matter how hard your baby tries!

About The Author