Pretty Rugged: Shark Tank Update – Exciting Progress Revealed

Pretty Rugged shark tank

Pretty Rugged, founded by Tracy Slocum, is a luxury brand known for its windproof, waterproof, and spillproof faux fur blankets and outerwear products. The company utilizes RuggedTex and SatinTex technology to create high-quality items that cater to customers looking for a perfect combination of fashion and comfort. Based in Albany, New York, Slocum found inspiration to build her company from her great-great-grandfather, Captain Joshua Slocum, who was the first man to sail around the world on his own.

When Pretty Rugged appeared on Shark Tank during Season 14, Tracy Slocum sought to secure an investment of $200,000 for 10% equity in her company. The exposure from the show brought additional attention to the brand, and many viewers wondered how the business has fared since the appearance.

Despite rumors, Pretty Rugged is alive and thriving in the market today. The company continues to innovate and expand its product line to meet the changing needs and preferences of its customers. For those interested in learning more about Pretty Rugged’s journey and updates since appearing on Shark Tank, this article will delve into the company’s progress and future prospects.

The Pitch on the Shark Tank

Introducing the Pretty Rugged Blanket

Pretty Rugged founder Tracy Slocum entered the Shark Tank to introduce the world to her innovative outdoor blanket. Designed with a combination of faux fur and RuggedTex, this blanket provides comfort, style, and practicality. The Pretty Rugged Blanket stands out from its competition with remarkable features such as waterproof, windproof, washable, and even spill-proof, making it a perfect companion for various outdoor activities, events, and adventures.

Tracy Slocum’s Request

Slocum confidently presented her business proposition to the sharks, requesting an investment of $200,000 for a 10% equity stake in Pretty Rugged. With this investment, she hoped to expand her product line and reach a wider consumer base, boosting the company’s valuation even further.

The Sharks’ Reactions

The sharks were genuinely impressed by the quality and functionality of the Pretty Rugged Blankets. Kevin O’Leary, Mark Cuban, Lori Greiner, and Robert Herjavec took turns examining the product and asking questions about the business model and growth potential. They appreciated Tracy’s dedication to her company and her drive to succeed.

As negotiations continued, it became evident that the sharks saw potential in Pretty Rugged. Finally, Lori Greiner and Robert Herjavec decided to invest in Tracy’s company, partnering to provide the requested $200,000 for 10% equity. This investment marked a significant milestone for Pretty Rugged, not only securing valuable funding but also gaining the guidance and support of two seasoned entrepreneurs in Greiner and Herjavec.

The Deal

Pretty Rugged, founded by Tracy Slocum, is a luxury outdoor lifestyle brand specializing in windproof, waterproof, and spillproof faux fur blankets and outerwear products. Slocum went on Shark Tank during Season 14 seeking an investment of $200,000 for a 10% equity stake in her company.

The sharks were immediately impressed by Slocum’s backstory and the quality of her products. Their interest was piqued, and negotiations commenced. Lori Greiner and Robert Herjavec saw great potential in Pretty Rugged and decided to make a joint offer.

The two sharks proposed a deal of $200,000 for a 25% equity stake in the company. This was a more significant share than what Slocum was initially offering, but she recognized the value of having these experienced and successful investors on her team.

Slocum agreed to the deal with Lori and Robert, and the partnership was formed. The investment from these two sharks has helped Pretty Rugged expand its product line, increase production, and reach more customers. With the support of their new investors, Pretty Rugged continues to grow and thrive in the competitive outdoor lifestyle market.

Post-Shark Tank Updates

Sales and Growth

After appearing on Shark Tank Season 14, Pretty Rugged experienced a significant boost in sales and growth. In 2021, the company reported total sales of $1.8 million. The exposure from the show helped the brand gain national attention and recognition, further fueling the growth of the business.

Product Expansion

Following their Shark Tank appearance, Pretty Rugged expanded its product offerings beyond the original faux fur blankets. Utilizing RuggedTex fabric, the company developed new clothing lines, outerwear, and accessories, such as the Collins capelet. This enabled Pretty Rugged to cater to a broader audience and establish themselves as a versatile outdoor lifestyle brand.

Marketing and Promotion

To increase brand awareness, Pretty Rugged participated in trade shows, shifted focus in marketing efforts, and secured appearances on national TV programs like CNBC and Good Morning America. The increased visibility helped the company to reach new potential customers and further establish their brand in the market.

Partnership with the Sharks

In Season 14 of Shark Tank, Tracy Slocum sought an investment of $200,000 for 10% equity in Pretty Rugged. The Sharks were impressed by the quality of the products and Tracy’s entrepreneurial spirit. Although the specific outcome of this partnership isn’t provided, it likely opened doors for collaborations and valuable networking opportunities within the industry.

The Pretty Rugged Brand

Pretty Rugged is a luxury lifestyle brand that focuses on providing comfort and functionality combined with high-quality materials. The brand prides itself on its elegant designs and high-end finishes. Based in Upstate New York, the company offers a wide range of products designed for outdoor enjoyment, including windproof, waterproof, and washable faux fur blankets and accessories.

The founder of Pretty Rugged, Tracy Slocum, drew inspiration for her products from her family’s rich maritime history and her beautiful surroundings near Lake George. Using her knowledge and background, she developed a line of outdoor gear that is not only functional but also luxurious.

Pretty Rugged’s high-quality products have gained significant attention, including from notable individuals like Emma Grede, who is known for her keen eye for style. The luxury brand received a huge boost after their appearance on Shark Tank in Season 14. During the show, the company asked for an investment of $200,000 for 10% equity at a $2 million valuation.

The brand’s commitment to producing exceptional products can be observed in the care they take while sourcing materials and crafting their items. Tracy Slocum has connected with her alma mater, Le Moyne College, to develop a program that teaches students entrepreneurial skills by working with Pretty Rugged.

The Pretty Rugged brand continues to thrive, as customers appreciate the outdoor lifestyle it represents and the high level of luxury it offers. Its presence in the market attests to its commitment to providing exceptional products while taking pride in its roots and origins.

Customer Reviews and Feedback

Customers of Pretty Rugged seem to be quite satisfied with their purchases of faux fur blankets and outdoor products. Many people have praised the blankets for their comfort and quality, making them a popular choice for outdoor enthusiasts.

In terms of comfort, the blankets use RuggedTex and SatinTex technology, which provides a windproof, waterproof, and spillproof surface, ensuring the blanket remains soft and cozy even during outdoor use. The faux fur material further adds a touch of luxury to these blankets.

As for machine-washable properties, Pretty Rugged blankets prove to be easy to maintain. Customers appreciate the convenience of being able to clean their blankets without having to take them to a professional cleaner.

On Amazon, Pretty Rugged products have received high ratings, demonstrating customers’ positive experiences with the brand. The faux fur blankets, in particular, boast a good number of five-star ratings, with users highlighting their comfortable feel, warmth, and overall quality.

Another feature appreciated by customers is the multi-functionality of Pretty Rugged’s outdoor products. The faux fur blankets not only provide warmth and comfort but can also serve as a stylish accessory for outdoor events and activities, such as picnics, camping trips, or relaxing by the beach.

In conclusion, customer reviews and feedback indicate that Pretty Rugged’s faux fur blankets and outdoor products are well-loved for their comfort, quality, and machine-washable properties. And with the company’s products receiving high marks on platforms like Amazon, Pretty Rugged’s reputation as a reliable and popular brand continues to grow.


Pretty Rugged, a luxury outdoor lifestyle brand, has come a long way since its appearance on Shark Tank. Founded by Tracy Slocum, the company offers windproof, waterproof, and spillproof faux fur blankets and outerwear products, accomplished through their unique RuggedTex and SatinTex technology.

On Season 14 of Shark Tank, Pretty Rugged sought an investment of $200,000 for 10% equity. The sharks were impressed with Tracy’s backstory and the brand’s product quality. Ultimately, Lori Greiner and Robert Herjavec invested $200,000 for 25% equity in the company. Despite obstacles faced by many businesses, Pretty Rugged has proven its resilience and continues to thrive.

Not only has the brand successfully navigated difficult times, but it also caught the attention of a household name: Oprah. Its high-quality, fashionable, and comfortable blankets are now loved and used by many, making Pretty Rugged a brand to watch in the outdoor lifestyle industry.

As a friendly reminder, be sure to catch up on the Shark Tank recap to witness Pretty Rugged’s exciting journey and appreciate the growth and success it has achieved since its television debut.