Obvious wines are products that allow you to have an excellent time while drinking wine. The name comes because these wines are supposed to be easy to drink and enjoy. Some products in Shark Tank are super convoluted and technical. This one isn’t. Hence the name, Obvious Wines.
Brice Baillie is the person behind the brand. He believes in making wine easier for everyone around. He thinks that you shouldn’t need any extra information to drink wine. Thus, this is why he went on to create a line of wines that are simple to explain, yummy, and have a fair price. What helps this business stand out is that it’s as much about education surrounding wines as it is about wines.
Baillie invented the line of wines when he saw a considerable distance between people who claimed to love wines and those who knew a fair bit about them. He wanted to spread more information about the wines he was selling and didn’t want it to be gate-kept. He wanted to increase the accessibility to the wines he was selling, which inspired his packaging too.
We know a fair bit about these wines, so let’s look into how the pitch went for the company. Brice enters the tank looking for $150,000 for 5% of his company. He explained all that was going on with the company and why he chose to start it in the first place. He talked about how the company has wines from all over the world, and the packaging explains these wines with relative ease to the people who are drinking them. He talked about the vineyards he was sourcing these wines from and informed the sharks that he would only get wines from a place where they have sustainable farming practices as he wanted the wines to be ethically sourced.
Furthermore, he went on to describe the kind of wines that he had. He said there are currently 4 wines that he is providing, and he also mentions their names which are all simple and don’t confuse the person hearing them. The four wines include a bottle of red wine, a white wine, a pinot noir, and a sparkling wine. All of the wines are $18 per bottle apart from the sparkling one, which is $25. There’s also the fact that these wines have super simple names. They all have words such as Dark and Bold, White and Crisp, Light and Lovely, French and Bubbly. These names indicate that these wines are some of the best ones you can get your hands on, and they tell you precisely what you’re in for.
Brice is also selling the wines primarily in California, which is why he needs a Shark’s help in terms of expansion. After telling them about his company, Brice offers the Sharks some samples, which means they can easily decide for themselves if the wines are something they want to invest in. The Sharks drank the wine and seemed quite content. They, however, don’t enjoy the fact that the business doesn’t seem like it has appropriately flourished. Obvious wines are present in 100 stores, and they only have S100,00 0 in sales, which appears less by Shark Tank standards.
Kevin own his own wine company, and he goes out because investing in Obvious Wines would conflict with his own. Lori says that she’s keen to see where the company goes. She talks about how women are significant purchasers of wine and want wine to be simple so that they know what to pair with the food they make. She thinks Brice has a beautiful concept, and the branding is something she can help elevate. She makes an offer of $150,000 for 12.5 % of the business. Brice tries to negotiate, and Lori comes to $160,000 for 12.5%, and they have a deal.
The company is still active. However, the deal with Lori didn’t come to pass. He got a better deal from another investor and went through with that.
Our Review of Obvious Wines
There are all sorts of pros and cons that come with any product. We have listed some of them below:
Pros of Obvious Wines
- It is Convenient. You will know precisely the kind of bottle that you’re going for. You won’t have to be confused about wine ingredients and other details.
- It is Simple. There are simple names that lead to you knowing whether you’re opting for a bottle of red wine, a white wine, a sparkling wine,or a Pinot Noir. You won’t have to scour all the aisles of wine to know what kind of wine you need.
- You can find wine with ease. You don’t have to worry about the wine you’re opting for. You can drink whatever wine you want.
- It saves time. You don’t have to spend a lot of time trying to find the kind of wine you want to opt for. You can decide for yourself.
Cons of Obvious Wines
- There are no immediate cons that are currently present.
Who are Obvious Wines For?
Obvious Wines is for those who want wine to be easy. They don’t want it to be filled with complicated names. They want it to be delicious and easily paired with food. If you’re someone who doesn’t know what kind of wine they should opt for, Obvious Wines is the one for you.
Are There Any Alternatives?
None of the other wines in the market has the kind of branding that Obvious wines do. This is what helps them stand apart. It’s a great product with few alternatives, so people are more likely to go for these wines.
Our Final Thoughts
Obvious Wines is one of those products that simplifies matters for many customers. For this reason, we think it’s one of the best products to come out of the food and drink section of Shark Tank. It takes the class privilege out of drinking wine which is why we think it’s so successful. It helps people drink the kind of wine they want to, which is commendable.