Ghia is a unique non-alcoholic aperitif drink that gained attention after its appearance on the popular television show, Shark Tank. The founder, Melanie Masarin, was inspired by Mediterranean tradition to create a beverage that everyone could enjoy without the effects of alcohol. The alcohol-free drink is made by combining high-quality ingredients, making it an ideal choice for drinkers, occasional drinkers, or those who prefer to remain alcohol-free.
During Shark Tank’s Season 14, Melanie Masarin pitched her non-alcoholic spirit to the renowned investors. She sought a substantial investment of $250,000 for a 5% equity stake in her growing business. The product proved its versatility with three main flavors designed to cater to different palates – each flavor could be mixed as either a sparkling water soda, with ginger, or with lime and salt.
After the appearance on Shark Tank, the sober-curious culture began to embrace Ghia, as more people sought to balance the role that alcohol plays in their lives. Ghia’s story illustrates the increasing demand for inclusive, healthy, and enjoyable drink options for everyone.
GHIA on Shark Tank
In season 14 of the popular TV show, Shark Tank, entrepreneur Melanie Masarin introduced her innovative product, Ghia, a non-alcoholic apéritif drink. Hoping to attract a significant investment, she approached the well-known Sharks, Daymond John, Mark Cuban, Lori Greiner, Robert Herjavec, and Kevin O’Leary. Masarin sought a substantial $250,000 for 5% equity in her company.
The Ghia product aims to cater to those who are trying to avoid alcohol yet still crave a flavorful and enjoyable drink. It is ideal for people who are occasional drinkers, pregnant women, or simply those who wish to cut back on their alcohol consumption. Ghia caught the Sharks’ attention with its unique approach in the market, and they eagerly sampled the Mediterranean-inspired beverage.
As the pitch unfolded, Melanie shared her vision for Ghia, highlighting its potential and transformative impact on social drinking habits. The Sharks listened intently, weighing the investment opportunity with their experience and expertise. They pondered the valuation placed on the business, analyzed the market demand, and assessed the potential return on their investment.
Throughout the discussion, some Sharks expressed interest in the product, while others had concerns about the company’s trajectory. Opinions varied among the wealthy investors, Daymond John, Mark Cuban, Lori Greiner, Robert Herjavec, and Kevin O’Leary, as they contemplated the proposition of exchanging $250,000 for 5% equity in Ghia.
In the end, though the Ghia product showed promise, Melanie did not secure a deal with any of the Sharks during her appearance on Shark Tank. However, she walked away with invaluable experience, exposure, and motivation to continue the journey of bringing Ghia to the forefront of the non-alcoholic beverage market.
Melanie Masarin: The Entrepreneur
Melanie Masarin is the entrepreneur behind Ghia, a line of non-alcoholic aperitifs that gained attention after her appearance on Season 14 of Shark Tank. In the show, she sought a $250,000 investment for a 5% equity stake in her business, valuing it at $5 million.
Before entering the world of non-alcoholic beverages, Melanie had already made a name for herself through her work in various roles across different industries. She is a graduate of Brown University, where she honed her skills in retail, marketing, branding, e-commerce, and creative.
One of Melanie’s most prominent ventures before Ghia saw her working at Glossier, a well-known beauty brand. Melanie played a crucial role in shaping Glossier’s marketing and branding strategies. During her tenure, the company experienced significant growth, and her impact is still apparent today.
Moreover, Melanie has also worked with popular clothing brand American Eagle Outfitters, where she contributed her expertise in branding and marketing. Her ability to adapt to different industries and create successful outcomes is a testament to her entrepreneurial spirit.
In addition to her work with Glossier and American Eagle, Melanie has also lent her skills to the fast-casual food industry. She was an integral part of the marketing team at Dig Inn, a popular restaurant chain, where she helped promote their diverse range of healthy, sustainable, and delicious food offerings.
Melanie Masarin’s diverse background and dedication to creating unique experiences for customers are evident in her efforts with Ghia. Despite not securing a deal on Shark Tank, her passion and drive have propelled her brand forward, creating a niche market for those looking to enjoy non-alcoholic aperitifs and a healthier lifestyle.
Product Overview
Ghia is a brand that offers a unique collection of non-alcoholic social tonics influenced by the Mediterranean aperitivo culture. These alcohol-free aperitifs are designed to provide a refreshing, sensory experience for individuals seeking a healthier and more inclusive alternative to traditional alcoholic beverages. Embracing a friendly and approachable tone, let’s explore the enticing features of Ghia’s products.
One of the appealing aspects of Ghia’s non-alcoholic drinks is their use of all-natural ingredients. Each tonic is vegan, gluten-free, and does not contain any artificial flavors, ensuring a wholesome and guilt-free experience for the consumer. This commitment to quality allows Ghia to stand out in the growing market of non-alcoholic beverages.
Ghia’s signature line of tonics includes a variety of flavors, offering a captivating sensory journey with every sip. Their flagship drink, Le Spritz, is light, dry, and perfect for slow sipping and socializing, staying true to the Mediterranean aperitif inspiration. Furthermore, the company also offers a First Sip Kit, which allows customers to explore and experiment with different flavors and recipes.
To complement their tonics, Ghia provides a delightful selection of ghianduja chocolates. These vegan and gluten-free treats are an excellent accompaniment to the non-alcoholic beverages, making any gathering or moment even more enjoyable and memorable.
In summary, Ghia is revolutionizing the non-alcoholic drink industry with their unique, all-natural aperitifs and tonics. With a focus on inclusivity and health, these flavorful and versatile beverages provide an enjoyable alternative to traditional alcohol-based options.
Market Presence and Growth
Ghia, a thriving company in the non-alcoholic beverage sector, has made significant strides in market presence and growth since its appearance on Shark Tank. After launching on Instagram, the company experienced remarkable results, reaching revenues of $2.5 million in its first year. The success continued as contacts from high-profile companies enabled Ghia to raise around $10 million.
The company’s products are offered in two price points: a single can for $6 and a set of four bottles for $38. These ready-made Ghia spritzes maintain a profitable margin as they cost only $1.25 to make. The increased demand led to Ghia’s presence in over 750+ bars, hotels, and restaurants across the United States. This nationwide expansion has helped them cater to a more extensive customer base and diversify their revenue streams.
Ghia’s commitment to staying ahead in the market and providing an enjoyable experience to its customers is evident in their product offerings. They prioritize qualities such as being alcohol-free, gluten-free, and containing no added sugar. Additionally, their packaging is sustainable, and they provide a book of cocktail recipes to enhance their customers’ experience.
Their online presence has also contributed to their success, as they offer their products not only on their website but also on Amazon, a well-known platform that attracts a massive customer base. The convenience of having their drinks delivered for only $5 is a bonus for New York residents, making Ghia products easily accessible.
In a growing market, Ghia’s strategies for continuous expansion and catering to consumer preferences have positioned the company as a prominent player in the non-alcoholic beverage industry. By seizing opportunities and maintaining a friendly and engaging presence, Ghia’s market presence and growth are expected to continue, bringing them further success in the years to come.
Investments and Valuation
Ghia, a non-alcoholic drink company founded by Melanie Masarin, made an appearance on Shark Tank Season 14 Episode 4. Melanie sought an investment of $250,000 for a 5% equity stake in her company, giving it a $5 million valuation.
Although Melanie had high hopes for her company and aimed to become a significant player in the non-alcoholic market, the Sharks did not agree with her initial valuation. Melanie later adjusted her offer to $150,000 for 5% equity, which lowered the company’s valuation to $3 million. However, the Sharks ultimately did not accept the investment proposal.
Despite the lack of investment from the Shark Tank, Melanie remained persistent in seeking funds to grow her company. Using her connections within high-rolling companies, she managed to raise approximately $10 million in investments.
The success of Ghia can be attributed to its cost-effective production. The ready-made Ghia spritzes were sold for $5 per can and only cost $1.25 to produce. This efficient production approach contributed to the company’s revenues reaching $2.5 million in the first year, though it faced losses of $1 million. The company was also left with $1 million worth of inventory.
As of 2023, Ghia has grown substantially since its appearance on the show, and its net worth is now estimated at $6.5 million. The successful marketing efforts and continuous expansion of the product line have allowed Ghia to position itself as a profitable and valuable business in the non-alcoholic beverage industry.
Recipe and Ingredients
Ghia is a non-alcoholic aperitif drink inspired by the Mediterranean tradition, making it an excellent choice for anyone seeking a flavorful, alcohol-free beverage. The drink’s appeal comes from its all-natural ingredients that create a unique and refreshing taste.
The main components of Ghia include yuzu, ginger, and rosemary, which combine to give the drink a delightful citrus flavor with a hint of spice. Yuzu is a popular Japanese fruit known for its aromatic and tart characteristics. Ginger adds a warm, spicy touch that balances the mix, while rosemary brings an herbal undertone to the overall profile, reminiscent of the Mediterranean.
In addition to the primary ingredients, Ghia also features nervines, a class of herbs known for their calming effects. These give the drink a relaxing quality that can help to unwind at the end of a long day. Besides, Ghia is made using other all-natural components like white grape, orange, elderflower, gentian root, and acacia, expanding its flavor spectrum and giving it a distinctive blend of tastes.
To enjoy Ghia, it can be effortlessly mixed with soda or sparkling water. By adding ice and garnishing with a sprig of rosemary or a slice of citrus, the drink can be elevated into a sophisticated, non-alcoholic cocktail – perfect for socializing or savoring a quiet moment at home.
Given its friendly and approachable flavors, coupled with the use of natural ingredients, Ghia has cemented its place as a popular choice for those seeking a refreshing, alcohol-free alternative that doesn’t sacrifice taste or pleasure.
Reception and Reviews
Ghia, the non-alcoholic aperitif drink, has received positive feedback from those seeking a sophisticated and tasteful alternative to alcoholic beverages. In various reviews, customers have appreciated the alcohol-free, gluten-free, and sugar-free nature of Ghia. Moreover, the sustainable packaging and the inclusion of a book of cocktail recipes have been well-received. The company’s current net worth is estimated to be around $1 million, demonstrating its growing success in the vast non-alcoholic beverage market.
Notable publications such as Forbes have also taken interest in Ghia’s journey, following its appearance on season 14 of Shark Tank. Despite initial setbacks and challenges, the brand managed to secure significant funding, raising around $10 million and achieving a valuation of $35 million. This has allowed Ghia to expand and make a strong impact in the industry.
The brand’s founder, Melanie Masarin, has drawn from her Mediterranean roots and taken advantage of the rising non-alcoholic market, which is expected to reach $1.6 trillion by 2025. Ghia’s innovative approach in creating an aperitif drink with global appeal has garnered attention and praise from both industry experts and consumers alike.
In conclusion, Ghia’s reception and reviews since its appearance on Shark Tank have been largely positive. The combination of a unique product offering, strong market growth, and noteworthy media coverage has propelled the company towards success, capturing the attention of both investors and customers.
Future Plans
Ghia, the non-alcoholic aperitif drink, has experienced significant success since its appearance on Shark Tank Season 14. The company’s founder, Melanie Masarin, has ambitious plans to expand Ghia’s presence in the market and collaborate with other brands to broaden its audience reach.
One notable partnership in the works is with American Eagle Outfitters, a popular clothing brand known for its trendy and casual apparel. With this collaboration, Ghia aims to introduce its non-alcoholic beverages to a younger audience looking for social alternatives to alcohol.
Another avenue for growth would be joining forces with Expedition Subsahara, a brand focused on curating handwoven African products for the global market. Ghia’s Mediterranean-inspired flavors will complement the exotic and unique offerings of Expedition Subsahara, creating a synergistic relationship between the two brands.
Ghia also plans to enter the realm of sustainability and eco-friendliness through a partnership with Woosh, a company dedicated to making a positive environmental impact by promoting reusable bottles and eco-conscious products. This collaboration would showcase Ghia’s commitment to the environment and tap into the growing market of eco-conscious consumers.
In an effort to promote bonding and social interaction, Ghia is exploring opportunities with Storage Scholars, a company that provides creative and interactive puzzle sets. By incorporating Ghia’s non-alcoholic beverages into puzzle-solving activities, the brand hopes to create memorable experiences for its customers that emphasize mental stimulation, relaxation, and fun.
Overall, Ghia’s future plans revolve around strategic partnerships with diverse brands such as American Eagle Outfitters, Expedition Subsahara, Woosh, and Storage Scholars to expand its customer base and solidify its position as a go-to non-alcoholic social drink. The company intends to maintain a friendly, inclusive, and accessible image, appealing to a wide range of consumers who are seeking mindful and enjoyable alternatives to alcohol.
