Aisha Chottani and Faheem Kajee brought together the traditional and Ayurveda flavors from their hometowns to curate anti-stress drinks that give you a feeling of relief and clarity, just like meditation does.
They have curated these anti-stress drinks to help their friends and other people around them to get started with meditation, as it is not a habit that can be easily accommodated in a busy life schedule.
What Do They Make?
Moment is an anti-stress drink that uses all-natural and botanical ingredients to give you a feeling that comes with doing meditation. The drink lets you de-stress with its all-natural and Ayurvedic ingredients, packed with less than 15 calories, no sugar, no caffeine, and no other artificial flavors. The drinks are enriched with a great taste, making them perfect for replacing any caffeinated or carbonated drink you might resort to on a stressful day.
What Makes Them Unique?
Moment uses a proprietary formulation that helps to stimulate alpha brainwaves, just like meditation does. The L-Theanine used in these drinks is a natural ingredient found in green tea, and it helps with focus and clarity. Ashwagandha is an ancient ayurvedic root for calmness, and Tulsi is used for its effective stress relief properties.
Are They Still an Active Company?
Moment is doing great with their attractive website design and great Amazon reviews. They are also active on their social media accounts and use them to market their products effectively.
How Did the Shark Tank Pitch Go?
Faheem Kajee and Aisha Chottani came to Shark Tank seeking $200K for 10% of their business.
Aisha introduced the Sharks to all three flavors of their anti-stress drink, Moment. The tulsi lemon flavor was inspired by the drinks Aisha had in Pakistan. The blood orange flavor is inspired by South African flavors, which was Faheem’s homeland.
The Sharks were impressed that the drinks tasted so good despite not having any artificial flavors. Blake didn’t understand how they could include the benefits of meditation in a drink. He had curated the practice of meditation over years while working with Madefor, and wasn’t sure how a drink could provide a similar relief from stress and anxiety.
Faheem explained that they had curated these drinks to help people take easy care of their mental health and stress, and that is why a portion of their sales proceeds to help kids in schools learn about mental health and mindfulness.
Aisha had been working in supply chain and logistics, and after getting her degree from Harvard business school, she found a job in South Africa and met Faheem. Faheem always had an entrepreneur mindset, and his previous startup was funded by Google. His consumer tech startup was chosen as the “best startup in South Africa.”
Kevin asked them to return to their recent “Moment” and discuss their sales and profits. Faheem revealed that when they first introduced their product in the beverages industry, they were overwhelmed with the massive competition. Hence they chose an online distribution as their business model.
They had just launched their products a month ago and had already made $15,000 through their sales. They were on track to make $1.5 million that year. However, they were losing money on their first orders and wanted to introduce and work towards a subscription model.
Mark thought their product was based on the notion that only people who were into a meditation lifestyle would continuously buy it. The additional challenge of high product cost didn’t appeal to him, so he went out.
Kevin thought that the subscription model for a beverage company was a terrible idea and never worked for anyone. He thought that making a breakout in such a competitive sector, doing something that had never been done before, and seeking such a high valuation on the show when the company had just started, all of these facts were off-putting for him. He said they should have come on the show with a bit more worth on their company, and for that reason, he was also going out.
Lori was impressed with the product’s packaging but did not think that the subscription concept would work. She went out.
Daymond thought that the subscription model could work for multi-vitamins or other products that come in little packaging, but since there are tons of other challenges that the company is facing, he wasn’t interested in making an offer as well. He went out.
The duo was now hoping that Blake would be interested in making an offer. Blake didn’t believe that a drink could deliver the same results that regular meditation and hard work can give, and he went out as well.
Our Review of Moment
Moment is a great alternative to plain water or carbonated or energy drinks. It gives you a feeling of calmness and relief without providing harmful effects with sugars and additive flavors. However, the cost of one can is very high and doesn’t make it a preferred beverage to drink every day.
Pros of Moment
- No sugar and no caffeine in the drink
- Beautiful design and packaging
- Moment has received tons of positive reviews from people who benefited from the effective and natural ingredients in the drinks.
Cons of Moment
- The product contains stevia, which is highly undesirable for some people
- Really high cost for just one can of Moment.
Who Is Moment For?
Moment is a perfect drink to de-stress on a bustling day at the office, home, or literally anywhere else when you cannot find time and space to ground yourself and do a proper meditation. Instead of running to sugary or caffeinated drinks, Moment gives you great relief from stress without taking a toll on your health.
Are There Any Alternatives?
Our Final Thoughts:
Getting into a beverage industry with a company that just targets those people who are into meditation and taking care of their health would prove to be a great challenge for anyone. However, the passion and enthusiasm of Aisha and Faheem would prove to be a driving factor in taking the company to the next level with each passing year.