Frends distributes and designs fashion forward headphones for women, such as oil silk and embroidered leather headphones. In addition, Frends also sells accessories for headphones, including ear buds and caps. The brand generates sales from online marketplaces, such as Neta Porter, Bloomingdales, Nordstrom, among others, as well as their web platform and popup locations.
Frends has collaborated with various designers, including Zadig & Voltaire and Dolce & Gabbana for their collections. They have also built connections with companies like Swarovski and BaubleBar.
Keir Dillon, the winner of X Games Bronze Medalist and a professional snowboarder is the founder of Frends. The brand was established in 2011 in California with the assistance of other X gamers. The group of friends decided to capitalize on the opportunity they got from X Gamesby starting a business together. The team eventually decided to start a headphone business – a product that we are all too familiar with.
Frends continues to revise and upgrade their headphones. For example, they introduced embellished leather headphones with a gold crown that quickly sold out after they were featured by Rihanna. The goal was to link headphones as a product for personal aesthetics for everyday wear.
Keir once explained that there should be no ‘I’ in ‘friends’; hence, the name. The crew started out in 2011 to create and design long-lasting, high-quality headphones. They are continuously re-designing new versions ever since to keep their product line engaging and interesting. The majority of the company’s headphones are priced between $150 and $200 or less. Frends has become a major brand in designer audio accessories due to its hipness and effective marketing.
With BaubleBar, Swarovski, and Dolce & Gabbana collections, the company primarily caters to ladies. To vary the look of the headphones, there are also changeable caps. A one-year limited warranty is included with each set. While the company appears to be profitable, they may want the assistance of a Shark to meet rising production demands.
Frends, a pair of trendy, totally-celebrity-worthy headphones, made an appearance on season 7 of Shark Tank. Despite the fact that the corporation was unable to obtain an agreement with the sharks, its product remains quite popular today. With this update, you can find out what happened on the hit ABC show and where it is now.
The firm’s name came about as a result of the duo’s constant remark that there is no I in Frends. Constant design revisions keep them trending, and it’s clear to see why they’ve become a celebrity favorite, with celebrities like Rihanna endorsing them.
Don’t be alarmed by the price tag of over a thousand dollars. The majority of the headphones sell for $150-200. Women who adore BaubleBar or Dolce & Gabbana will appreciate their stylish look and diverse designs.
Frends on Shark Tank
Frends introduced themselves to the sharks and asked for $1 million in exchange for 7.6% of their business. Sheen adds that, in recent years, headphones have evolved from a fashionable accessory to a vital component of existence. Sheen asserted that the present headphones on the market are unfashionable. Nothing on the market will delight a female buyer as much as a new piece of jewelry or a new purse. They founded Frends with the goal of making headphones a fashionable accessory that ladies would want to wear. The caps on the headphones’ ends were interchangeable, allowing the wearer to match them to any outfit.
The Frends headphones’ removable caps would enable a female wearer to go with their mood as well as their individuality. The runway served as inspiration for the two designers. Each season, a new collection of headphone caps is launched. Sheen asked the sharks to invest in their company at the end of his presentation. Sheen and Keir started giving the Sharks some samples. Each of the Sharks took a pair of headphones. The sharks found the headphones to be quite beautiful and modern. Mark wore his hat on his head and asked the show’s guest shark, Ashton Kutcher, what he thought. Mark remarked that Ashton’s headphones were also attractive.
Unfortunately, they ran across some difficulties when it came to impressing the sharks. They were unable to secure an agreement from any of the panelists, owing to the company’s losses. Even though they had good growth and high expectations, the sharks couldn’t get over their $9 million deficit.
Despite the fact that the Frends were unable to secure an investment deal with the Sharks, sales on the Frends website have remained healthy. Their social media profiles are still active, and they update Facebook at least once a day. Celebrities such as Jessica Alba, Britney Spears, and Rihanna have been photographed wearing fashionable headphones, according to the Frends’ website. Many fashion magazines have covered the brand, including Cosmopolitan, Glamour, Bazaar, Elle, and Vogue. Despite failing to land a deal with the Sharks, it appears that they were able to reap the benefits of the Shark Tank effect.
Our Review of Frends
Frends has successfully captured the attention of the female market for headphones. They have introduced aesthetic features to turn a typical headphone into a fashion statement. The company is doing well and the founders of Frends had already achieved over a million dollars in sales before even coming on Shark Tank. So, if you’re looking for trendy and stylish headphones on the market, we assure you that Frends is a great choice. They not only produce great sound but also provide a visual appeal to the wearer.
The headphones have changeable caps so you can alter your style whenever you want, and they come with a one-year limited warranty. Sheen, Keir, and their company are still in operation, generating about $6 million annual revenue. Frends headphones are available for purchase on Amazon and their official website.
Pros of Frends
- Durable, enjoyable, and easy to use
- One-year limited warranty
- High affordability
Cons of Frends
- Net deficit
- Limited product range
Who Is Frends for?
The headphones have been specifically targeted towards the female audience who are attracted to brands like Dolce & Gabbana. The headphones are meant to act as a piece of jewelry for women. Thus, you don’t just get to enjoy listening to the music; you also get to look stylish while doing so.
Are There Any Alternatives?
- Flare Audio
- Skull Candy
- Ear Fun
Our Final Thoughts
Frends headphone line has incorporated personal style with everyday life. The company was valued at $13 million during the pitch and is still in business. Frends may not have looked too attractive to the sharks, but if they can increase sales and profit while reducing losses, they may be able to strike a deal.
Despite not getting an investor, the company continues to be highlighted in fashion magazines, and the headphones are still available for purchase on the website. Plus, their social media activities indicate that the brand is still selling well.