Ecreamery is an ice cream company founded by Becky App and Abby Jordan. Their retail store is situated in Omaha, Nebraska, but it had only accounted for 40% of their sales before they had shown up to Shark Tank to pitch their product. Most of their sales came from making custom flavored ice cream with personalized names and packaging, and shipping them off all across the USA. This was also the unique aspect about their ice cream, which was flavorful and creamy as well.
They came to Shark Tank in episode 519 to pitch their idea for customized ice creams, looking for $250k with a 33% share in the business. Prior to Shark Tank, the ladies had also secured another investment for $600K, and this investor also owned 70% of the business. The ladies brought four Shark Tank-themed flavors for all the judges to try, who, of course, loved the flavors immensely. However, Kevin was the only one amongst them all who offered an investment of $125k for 25% of the business but only on the condition that another Shark goes in with him. Unfortunately, none of the other Sharks step up to the table since they believe the idea will quickly be stolen and be done for cheap, and Becky and Abby had to leave without a deal.
Despite being unable to score a deal, Ecreamery saw massive success after their appearance on Shark Tank. After their appearance on the show, sales for the ice cream boomed across the US, and everyone loved the idea and the taste of the ice cream as well. They are still an active company, and its annual revenue has been a steady $2 million so far. So even though they were unable to secure a deal, their business is counted among the success stories of Shark Tank.
Our Review Of Ecreamery
The Sharks at Shark Tank loved the ice cream, and considering the response that Ecreamery got from across the US on their product, we can safely say that most of the country also loves their ice cream. But, objectively speaking, how good is it really? We decided to get our hands on some of the ice creams and try them for ourselves to see what all the hype is about!
To begin with, we were pleasantly surprised by the sheer variety of flavors we found on their website. If you’re craving something, they have it! And the options to customize each flavor are also extensive; you can choose your own packaging, the occasion for which you are sending the ice cream, and even the names. The idea is brilliant, and we can imagine just how delightful it would be to receive a carton of ice cream that is personalized to you as a gift from afar.
Another excellent thing about this ice cream was that it was delivered frozen solid. Ecreamery used Styrofoam packaging with dry ice to prevent their ice creams from melting and ensure the product reaches its destination exactly how it should.
Now for the most anticipated part: the taste. Again, we don’t really have any major complaints. Yes, some of the flavors were too sweet for our liking, but overall the depth of flavor was great, and they really seemed to be very high quality. For some of the flavors, like the chocolate cake one, we couldn’t stop digging our spoons back in for more and getting rid of the whole thing within minutes.
Of course, if we had to nitpick, there are a few cons we should address as well. First of all, we noticed that Ecreamery does not use a lot of high-quality ingredients for their ice cream. Many of their ingredients are ordinary, such as corn syrup. There are not too many vegan or gluten-free options either. And each tub of ice cream is also quite expensive. So we could understand why some people would not want to pay a hefty sum of money for it.
Pros Of Ecreamery
There were many things we absolutely loved about the Ecreamery ice creams, such as:
- Great variety of flavors
- Cute options for customization
- Most flavors tasted excellent
- Ice cream is always delivered solid
Cons Of Ecreamery
Unfortunately, there were some cons that we need to address regarding the Ecreamery ice creams:
- Some of the flavors tasted too sweet and could not be eaten beyond a few bites
- There are not too many options for vegans and people who are sensitive to gluten
- The ice cream is quite expensive as well
Who Is Ecreamery For?
Ecreamery is the perfect ice cream for anyone who loves ice cream. If you know someone who is addicted to this frozen tub of goodness, no matter where they live in the country, you can deliver them a pint and imagine their faces light up. Ecreamery is for people who love gifting their long-distance buddies and surprising them with unique flavor profiles. Since they also have retail shops, the company is literally for anyone who loves ice cream!
Are There Any Alternatives?
Even though Ecreamery is doing great with their business, there are many other ice-cream alternatives you can explore for a similar experience. Some of these companies include the following:
- Personalization Mall
- I Just Wanna Do Crafts
- Dear Ava
- Edible Arrangements
- The Popcorn Factory
- Ritter’s Frozen Custard
Some of these are even more affordable alternatives to Ecreamery, and you are free to explore your options as you please.
Our Final Thoughts?
Ecreamery came up with a stellar idea on their episode of Shark Tank and did manage to win the judges’ hearts and taste buds. Even though they were unable to secure a deal in the show, Becky and Abby saw their brand reach great heights of success in the days after their appearance on Shark Tank. They have expanded their business, and their story is still counted among some of the success stories of Shark Tank.