Cougar Limited from Shark Tank

cougar limited shark tank

Cougar Limited was an energy drink that was featured on Shark Tank. It was marketed as an energy drink for women who identified as cougars and promised to give them an extra boost of energy and stamina.

It was made with a blend of herbal extracts, vitamins, and minerals and designed to be taken before physical activity to help increase energy levels and improve physical performance.

How Did The Shark Tank Pitch Go?

Ryan Custer came into Shark Tank to ask for $150,000 in exchange for 30% of his company. He said that ‘the cougar movement is a recognizable brand and that he has made money off of a ‘pop culture phenomenon.’

The Sharks laughed at his pitch for business. Robert Herjavec wanted to know what the word “cougar” means, and Kevin O’Leary pressed Custer on the age range of his market.

Daymond John was interested in sales. Custer said that he had already sold $60,000 worth of goods. The Sharks liked the number, but they were disappointed that it took about three years to achieve that point of sales.

As a result, Cougar Limited left Shark Tank without any deal.

Are They Still an Active Company?

It is unclear what happened to Cougar Limited after their appearance on Shark Tank. It appears that they are no longer in business.

There is no website or social media presence for the company. It is possible that they were unable to continue operating their business.

What Makes It Unique?

Cougar Limited was an energy drink company that appeared on Shark Tank in 2013. The company was founded for women who identified as cougars, and the product was designed to appeal to this demographic.

Cougar Limited was one of the first companies to specifically target this market, and it was this unique focus that made them stand out from the competition.

Our Review of Cougar Limited

Cougar Limited from Shark Tank was an energy drink designed specifically for women who identify as cougars.

The first thing we noticed about Cougar Limited was the packaging. It was sleek and modern, with a design that definitely stood out from the crowd. The drink itself was a light pink color and was carbonated. It had a very mild flavor, with just a hint of sweetness.

Cougar Limited was also packed with vitamins and minerals, so it was a great way to get a little extra nutrition.

Pros of Cougar Limited

Cougar Limited was an energy drink created for women who identify as cougars. The drink was featured on Shark Tank, where it received mixed reviews from the sharks. However, many people believe that the pros of Cougar Limited outweighed the cons.

No Sugar or Calories

One of the biggest pros of Cougar Limited was that it contained no sugar or calories. This is a big selling point for many people, as most energy drinks on the market are loaded with sugar and calories.

Natural Ingredients

Cougar Limited contained only natural ingredients, which was another pro. Many people are looking for more natural options when it comes to energy drinks, and Cougar Limited delivered on that front.


Another big pro of Cougar Limited was that it was affordable. A lot of energy drinks on the market are pretty pricey, but Cougar Limited was very reasonably priced. This made it a great option for people on a budget.

Specifically for Women

The fact that Cougar Limited was geared specifically towards women was also a big plus. There are not many energy drink options available for women, so this was a great option for them. Cougar Limited had a very feminine look and feel to it, which was something that many women appreciated.

Tastes Good

One of the things that people loved about Cougar Limited on Shark Tank was that it actually tasted good. This is not always the case with energy drinks, so it was a big selling point. Cougar Limited came in two different flavors, and both were very tasty.

Cons of Cougar Limited

While Cougar Limited company did not receive investment from the sharks, it did gain some valuable exposure. However, there were some potential drawbacks to using Cougar Limited.

Not a Traditional Energy Drink

Cougar Limited was not a traditional energy drink. It was made with herbal ingredients designed to boost energy levels and libido. This could be a turnoff for some women who are looking for a more conventional energy drink.

Possible Side Effects

The herbal ingredients in Cougar Limited could cause some side effects, such as increased heart rate, anxiety, and dizziness.

Not FDA Approved

Cougar Limited was not approved by the FDA. This means that it had not been proven to be safe or effective.

Cougar Limited may not be the right energy drink for everyone. However, it could be a good option for women who are looking for something different.

Who Is Cougar Limited For?

Cougar Limited was an energy drink made specifically for cougars. The drink was designed to give women the energy they need to keep up with their busy lifestyles.

Are There Any Alternatives?

Even though there are no other alternatives for drinks that specifically target cougars, there are some alternatives to energy drinks:

  • Red Bull
  • Monster Drink
  • Rockstar Energy

Our Final Thoughts

Cougar Limited was a unique and innovative product that could be used in a variety of ways. It was clear from the episode that the Sharks were intrigued by both the product and the entrepreneurs behind it.