BRUW from Shark Tank

BRUW shark tank

You might not get the perfect coffee at your local Starbucks anymore, and there’s nothing wrong with how they make their coffee! It is simply a matter of your unique preferences. It might be hard to translate your specific taste. So, why not create it yourself?

While coffee houses offer the advantage of the perfect brew, what if we told you that you could bring that brew home? With BRUW, you can make cold brew coffee with cold water. This leads to a much smoother taste, like the cold brews offered by bigger coffee houses.

Here’s a review of the famous BRUW, a product that allows coffee lovers to create that perfect brew in the comfort of their homes.

What is BRUW?

If you have soaked coffee in cold water, waited for 24 hours, and proceeded with the filtering process, you know just how hard making a cold brew can be. Luckily, the founders of BRUW have invented a much better way of achieving the same taste.

Max Feber, the founder of BRUW, came up with the idea during high school. BRUW allows you to make cold brew by using two mason jars. It involves filling one jar with the coffee and water mixture, adding the lid, and then attaching another mason jar to that lid.

In 24 hours, you can flip the jars and let gravity do your work for you!

How it Works

To make a cold brew with the BRUW coffee method, you would need to get a mason jar and add some water and coffee to it. Refrigerate it overnight and remove it in the morning, adding the BRUW filter on top. Turn the jar upside down and watch the coffee filter through the BRUW filter.

What Makes BRUW Unique?

BRUW is a unique product since it involves less hard work and even less mess. It leads to a smoother taste, as when you brew coffee with hot water, it leaves a bitter aftertaste in your mouth. The BRUW filter mason jar also allows you to store the coffee since it comes with an airtight seal.

There is currently no other product in the market dedicated to making cold brew coffee through this method. If you don’t own BRUW, you might have to rely on your local coffee store.

How Did the Shark Tank Pitch Go?

Max Feber entered Shark Tank with big dreams. He was looking for $50,000 in exchange for 25% equity. The Sharks were impressed by his story. They were glad to know that he learned most of his business skills from the same show during his younger years.

The Sharks were hesitant about the pitch. Since Max Feber was a high school student, they feared he might be unable to dedicate all his efforts to the product and do it justice. However, since they trusted the product, he managed to bag several offers.

After negotiation, Max settled on Mark Cuban’s $50,000 in exchange for 30% of the company.

Our Review of BRUW

Any coffee lover is bound to hear “an easy way to make cold brew” and jump at the concept. Only the biggest coffee fans can truly understand the worth of BRUW. Someone who doesn’t quite appreciate a hot brew’s bitter, acidic taste would definitely gravitate towards this product.

BRUW is a great, straightforward idea. It aims to make the creation of cold brew easier and accomplishes just that. Nothing less, nothing more. The coffee is easy to make and involves less hard work and fewer cleanup sessions post-brew.

Pros of BRUW

  • Avoid the Queue

You might not be a morning person. In that case, you want your coffee in the morning, and you want it fast. Standing in line at Starbucks and getting the wrong order can ruin anyone’s day. BRUW allows you to make your own cold brew at home.

This way, you get the perfect coffee in your comfort.

  • Less Utensils, Less Mess

All you need is a mason jar, and you’re good to go. The simple process allows for less cleanup after making the coffee.

Cons of BRUW

  • Drinking too much coffee

We can’t think of any downside to a cold brew. But if there were one, we think it might be drinking too much coffee! This is probably because a cold brew tastes better than any other brew.

Who is BRUW for?

BRUW is for anyone who likes good coffee. Most people might not have stumbled upon a cold brew. Max Feber is here to introduce cold brews to the world. Once you taste cold brews, you might never like your average coffee again.

BRUW also makes it easier to consume coffee. This is the best alternative for people who can’t afford to go to the bigger coffee chains, can’t make the commute, or just want to stay comfortable.

Are There Any Alternatives?

The best thing about BRUW is that no one has come up with an alternative yet! BRUW is easy to use, easy to clean, and convenient. There is no better way to make a cold brew. The product offers the luxury of good coffee within one’s own home.

Most people don’t realize that coffee grounds aren’t all there is to good coffee. A good cup of coffee needs the perfect grounds AND the perfect brewing technique. BRUW offers just that.

Our Final Thoughts

BRUW is one-of-a-kind with its cold brewing techniques. It also offers tea brewing, so it might be a great product if you are looking to make some tea instead. With BRUW, you can kick back and relax. Gone are the days when you had to make a coffee run early in the morning. With BRUW, cold brew comes to you!

The genius is not in the idea but the execution. Max Feber’s recognition of a problem and provision of an adequate solution led to a product that was much needed by many coffee lovers. Now that we have the solution, let’s get BRUWing!