Woosh Review from Shark Tank: Breakthrough Cleaner Takes Center Stage

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Woosh entered the Shark Tank with a proposition that caught the attention of both the entrepreneurs and audiences alike. With claims of enhancing air quality through a smart and innovative air filter system, Woosh aimed to revolutionize the way people breathe indoors. They presented their product as a filter that could turn an ordinary HVAC system into a whole-house air purifier. By aiming to filter out more pollutants than standard air purifiers, Woosh’s product brings a new level of clean air to the entire home.

The demonstration on Shark Tank allowed Woosh to showcase the functionality of their Air Quality Monitor and Smart Air Filter, which together promised to efficiently cleanse the air in all corners of a house. Their presence on the show not only highlighted their innovative solution to air purification but also shined a light on their business model and the potential health and environmental benefits their products could provide. Woosh’s discussion with the Sharks delved into important details such as marketing strategies, sales challenges, and the financial aspects of their operations, including cost, margins, and investment opportunities.

Key Takeaways

  • Woosh introduced a comprehensive air filtering solution on Shark Tank with positive environmental implications.
  • Their product uses smart technology to improve air quality in homes.
  • The pitch to the Sharks revealed significant business acumen, particularly in marketing and investment potential.

Woosh’s Innovative Product Line


In the realm of enhancing indoor air quality, Woosh introduces a product line that marries smart technology with high-efficiency filtration. Their flagship Smart Air Filters exemplify ingenuity and cater to contemporary health and environmental concerns.

Smart Air Filters Explained

The Woosh Smart Air Filter is more than a typical filter; it is a comprehensive air management system designed to integrate with existing HVAC systems. It distinguishes itself by utilizing smart technology to monitor air quality and alert owners when the filter requires changing. This proactive communication ensures consistent performance and maintains indoor air quality without the guesswork typically associated with filter replacement.

  • High-Efficiency: Advanced filtration capable of trapping pollutants.
  • Smart Connectivity: Alerts for maintenance and air quality status.

Impact of MERV 13-Rated Filters

MERV 13-rated filters are at the heart of Woosh’s product efficiency. The MERV (Minimum Efficiency Reporting Value) rating determines the filter’s ability to capture larger particles between 1.0 to 3.0 microns, which includes common allergens and particulates.

  • Particle Capture: Capable of removing pollen, mold spores, and smoke.
  • Health Benefits: Improved air quality can lead to fewer respiratory problems.

By implementing a MERV 13 rating, the Woosh Smart Air Filter positions itself as a robust Room Air Purifier, contributing significantly to cleaner indoor environments, which is particularly beneficial for those with allergies or respiratory issues. The integration with HVAC systems also means that a single Woosh filter can effectively purify air throughout the entire home.

Business and Funding Insights


In the journey of the innovative cleaning product Woosh, its funding milestones are pivotal. From a successful Kickstarter campaign to a notable appearance on Shark Tank, understanding the financial steps and decisions made is crucial for grasping Woosh’s business trajectory.

Kickstarter Campaign Success

Woosh’s journey began with a Kickstarter campaign that not only showcased the product’s potential but also gauged customer interest. Crowdfunding can be an initial test of the market, giving entrepreneurs like Winston Mok an early indication of the product’s future success.

Shark Tank Appearance and Outcomes

Winston Mok presented Woosh on Shark Tank to an audience of seasoned investors. The sharks, including Kevin O’Leary, Robert Herjavec, Daymond John, and Lori Greiner, are known for their scrutinizing investment strategies. O’Leary, commonly referred to as “Mr. Wonderful,” is particularly known for offering deals that include a royalty component.

Investment and Company Valuation

In a significant turn of events, Woosh secured an investment from Kevin O’Leary, who offered $500,000 in exchange for 10% equity with an additional $0.50 royalty. This deal placed Woosh’s company valuation at around $5 million, bolstering its net worth and providing critical funds to propel the company’s growth and innovation.

Technological Integration and Partnerships


Woosh Smart Air Filters have made notable advancements in technological integration, pushing the boundaries of home air filtration by connecting with smart home technologies and forming strategic partnerships to enhance user experience.

Sensor and App Development

The development of integrated sensors within the Woosh filters allows them to monitor environmental conditions effectively. These sensors work in tandem with the Woosh App, enabling users to get real-time updates about their home’s air quality. The app is a product of meticulous engineering, aimed to provide seamless interaction with the Woosh Smart Air Filters.

  • Sensors: Accurately measure air quality
  • Woosh App: Offers control and monitoring capabilities

Collaboration with Smart Home Ecosystems

Woosh Smart Air Filters have been designed to function cooperatively with popular smart thermostat systems like the Nest and Ecobee Smart Thermostat. This collaboration ensures that users can integrate their air filtration with their home’s heating and cooling systems, creating a unified smart home environment.

  • Nest/Ecobee: Enable control of the home environment
  • Smart Air Filters: Can be regulated through smart thermostats for optimal performance
  • Smart Filter Starter Kit: Provides an easy entry point into smart air filtration

Health and Environmental Impact

When considering the health and environmental impact of products like the Woosh Smart Air Filter, one must take into account their effectiveness against wildfire smoke and their overall contribution to improving indoor air quality. These factors are crucial, especially given the increasing prevalence of wildfires and concerns about airborne contaminants such as viruses and bacteria.

Mitigating the Effects of Wildfires

Woosh Smart Air Filters seem specifically designed to address the infiltration of wildfire smoke into homes. These filters use advanced filter media which are claimed to capture fine particles from smoke that can permeate indoor spaces during wildfire events. The ability to effectively filter out smoke not only improves the air quality but also provides substantial health benefits, as the EPA has indicated that exposure to fine particles in smoke can lead to respiratory issues and exacerbate chronic heart and lung diseases.

Contribution to Indoor Air Quality

The enhancement of indoor air quality is another significant benefit. Woosh air filters are touted to not only combat smoke but to also reduce the presence of common airborne contaminants like bacteria, which is especially relevant in the context of diseases such as Covid-19. Maintaining clean air indoors is vital, and the CDC recommends using air filtration systems to mitigate the spread of this virus and other airborne diseases. By implementing air filters like Woosh, individuals may improve their home environment, potentially reducing the risk of disease transmission and promoting overall well-being.