Who Owns R+Co? Unveiling the Minds Behind the Brand

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Are you curious about who’s behind the edgy, innovative haircare brand R+Co? The company is a collective effort of three influential figures in the beauty industry: Garren, Thom Priano, and Howard McLaren. They’re not just the owners but also the creative brains that have propelled this brand into its recognized status.

Garren, renowned for his transformative work with high-profile clients, brings an unparalleled level of expertise to the table. Thom Priano, a global leader in men’s grooming, contributes his knowledge and unique perspective to shape R+Co’s product range. Lastly, Howard McLaren, with his background as an educator and hairstylist in top salons worldwide, infuses creativity into every strand of this venture.

So when you’re picking up that bottle of R+Co shampoo or styling product, it’s more than just a purchase—it’s an investment into decades of industry experience and innovation from these three industry leaders. Now that you know WHO OWNS R+Co, selecting their products will feel like a personal connection to some of the most influential figures in hair care today.

A Brief Overview of R+Co

If you’re searching for a brand that truly understands the art and science of hair care, look no further than R+Co. This innovative brand is not owned by a single individual or corporation but rather, it’s the collective brainchild of some pretty big names in the beauty industry.

Founded in 2014, R+Co (which stands for Rogue + Co) is an amalgamation of skills, expertise, and vision from three powerhouse figures: Garren, Thom Priano, and Howard McLaren. These renowned stylists have each made significant contributions to hair styling trends over the decades.

  • Garren, known as ‘the man who invented modern hair’, has been making waves in the fashion industry since his first Vogue cover shoot at age 23.
  • Thom Priano is considered one of the top men’s stylists globally and has played a pivotal role in defining men’s grooming as we know it today.
  • Last but not least, Howard McLaren, with his background as a former creative director for Bumble and bumble, brings invaluable experience and creativity to R+Co.

Together they’ve created a brand that’s all about flexibility and freedom – giving you salon-quality products that enhance your own unique style. Every product developed under this label guarantees individuality mixed with attitude.

The best part? All their products are cruelty-free, vegan-friendly, gluten-free, color-safe – formulated without sulfates (SLS or SLES), parabens or mineral oil. It’s clear to see why this forward-thinking brand is gaining traction among consumers who value both quality and ethics when it comes to their hair care choices.

In essence,R+Co isn’t just about great hair care products; it’s about shaping an entire culture within the world of beauty. As owners Garren, Priano and Mclaren like to put it – “This is hairdressing“.

The Founding Trio Behind R+Co

Let’s dive into the founding team behind R+Co – Howard McLaren, Garren Defazio, and Thom Priano. These three industry veterans joined forces to create what we now know as R+Co, a line of high-performing, salon-quality hair products.

Howard McLaren, one of the founders, boasts an impressive portfolio in hairstyling. He served as a Creative Director at Bumble and Bumble for over a decade before launching his own endeavor. His vision for creating edgy yet practical products played a pivotal role in shaping R+Co.

Garren Defazio, known simply as Garren in the fashion world, is another pillar of the brand. As one of America’s foremost hair stylists, he’s shaped trends for decades with his work appearing on numerous magazine covers and runways worldwide.

The third founder is Thom Priano, whose name rings loud in men’s grooming circles. Known as the man who revolutionized men’s hairstyling in the ’80s and ’90s, he brings his expertise to ensure that R+Co caters to everyone regardless of gender or hair type.

This trio brought their collective experience and unique perspectives together when they launched R+Co back in 2014:

Year Event
2014 Launch of R+Co

Each product from this brand embodies their shared passion for quality ingredients, innovative formulation techniques, and commitment to sustainable practices:

  • Howard’s love for edgy designs
  • Garren’s keen eye for trends
  • Thom’s expertise on inclusive grooming

Your locks are truly in good hands with these experts steering the ship at R+Co!

Remember: In your quest for fabulous hair days ahead with R+Co products – you’re not only getting top-tier solutions but also tapping into decades’ worth of styling wisdom from these industry legends.

Luxury Brand Partners: The Parent Company

Behind the scenes of R+Co, you’ll find a widely recognized name in the beauty industry – Luxury Brand Partners (LBP). LBP is a company that’s known for incubating, developing, and nurturing prestigious artist-driven beauty brands.

Here’s a bit about their journey: LBP was established back in 2014 with the vision to create an exclusive portfolio of trend-setting beauty brands. Their focus has always been on innovation, education, and excellence. They’ve been successful in launching numerous high-profile brands including Oribe Hair Care and Smith & Cult.

So what does this mean for R+Co? Well, being owned by such a prestigious parent company means they’re able to leverage LBP’s extensive industry knowledge and resources. It gives them access to cutting-edge technologies and methods that are typically reserved for luxury hair care products.

As part of LBP’s brand family, R+Co receives guidance from some of the industry’s most respected figures. People like Tev Finger, Dan Langer, and Thom Priano bring decades of experience to the table. They provide invaluable mentorship on everything from product development to marketing strategies.

Key Figures Roles
Tev Finger Co-founder & CEO of LBP
Dan Langer President at R+Co & Chief Marketing Officer at LBP
Thom Priano Renowned Celebrity Hairstylist & Co-founder at R+Co

The ownership connection with Luxury Brand Partners provides substantial benefits for both companies:

  • For R+Co, it offers access to top-notch resources and expertise.
  • For LBP, it enables them to diversify their portfolio even further by adding an innovative haircare brand under their umbrella.

This symbiotic relationship facilitates growth while maintaining the distinct identity each brand has carved out within its niche market. So next time you pick up an R+Co product, remember there’s more than meets the eye – there’s a whole world of expert input behind every bottle!

Expansion and Diversification of R+Co

Since its inception, R+Co has experienced significant growth and diversification. You’ve probably noticed the brand’s expanding product line, which now includes not only high-quality hair products but also skin care items. This was strategically done in response to changing market trends and the increasing demand for holistic beauty solutions.

Let’s delve deeper into their expansion journey. R+Co initially focused solely on the production of top-tier haircare products. Their innovative formulas quickly gained popularity amongst professional hairstylists, leading to a rapid increase in demand. To cater to this growing clientele, R+Co started expanding their operations globally.

Here are some key stats showing R+Co’s impressive expansion:

Year Number of Countries
2016 15
2018 25
2020 Over 30

As you can see, within just four years from launch, they were already operating in more than 30 countries!

The story doesn’t end there though; let’s talk about diversification next. After cementing its place in the haircare industry, R+Co turned its attention towards skincare. They recognized that consumers were increasingly looking for brands that offered comprehensive beauty solutions rather than specializing in one specific area.

This led to the birth of R+CO BLEU, an ultra-luxe collection featuring both hair and body care products made with sustainable packaging materials – a move lauded by eco-conscious customers around the globe.

So there you have it; your look at how R+Co expanded and diversified over time! It’s evident that strategic planning combined with a keen understanding of evolving customer needs has been instrumental in shaping R+Co’s success story so far.

Collaboration With Renowned Hair Stylists

When you delve into the world of R+Co, it’s impossible not to notice the brand’s unique approach to collaboration. Instead of focusing solely on a single creative mastermind, this forward-thinking company thrives by harnessing the power and expertise of three renowned hair stylists – Garren, Howard McLaren, and Thom Priano.

Known in industry circles as the ‘holy trinity’ of hairstyling, these three individuals bring their unmatched flair and vision to every R+Co product. Not only do they own R+Co, but they’re also actively involved in its day-to-day operations. This ensures that each shampoo, conditioner or styling product that bears the R+Co seal has been crafted with an eye for detail and a dedication to quality.


Let’s start with Garren. He’s worked his magic on some of Hollywood’s most iconic hairstyles – think Audrey Hepburn, Madonna, Victoria Beckham…the list goes on!

Howard McLaren

Next up is Howard McLaren. A former creative director at Bumble and bumble, he brings a wealth of experience from his tenure there along with an innovative mindset to keep pushing boundaries.

Thom Priano

Last but certainly not least is Thom Priano. Known as one of the pioneers in men’s grooming products, he brings his expert knowledge about male hair care needs into every decision made at R+Co.

Just take a look at how their contributions have shaped R+Co:

Hair Stylist Contributions
Garren Handled celebrity clientele & brought high fashion influence
McLaren Provided industry expertise & innovative perspective
Priano Pioneered men’s grooming products

You can see that collaboration really is key for this brand – it sets them apart from competitors and creates a diverse range of products satisfying various customer needs. All thanks to these three extraordinary hair stylists who don’t just own R+Co – they live and breathe it!

Unique Selling Point of R+Co Products

R+Co is more than just a beauty brand; it’s an industry leader with a strong commitment to creating high-quality, innovative hair care products. What sets R+Co apart from the crowd? Well, let’s dive into some of their unique selling points.

Innovative Product Line

First off, you’ll be hard-pressed to find another brand that matches the level of innovation seen in R+Co’s product line. Their stylists have collaborated and poured their vast expertise into every bottle, crafting formulas that address a wide range of hair concerns. Whether you’re battling frizz or searching for added volume, there’s an R+Co product tailored specifically for your needs.

High-Quality Ingredients

Their commitment to quality doesn’t stop at innovative formulas — it extends right down to the ingredients used. Each product boasts carefully selected ingredients that are beneficial not only for your hair but also for the environment:

  • Sourced from sustainable resources
  • Free from harsh chemicals like parabens and sulfates
  • Vegetarian and cruelty-free

So when you choose R+Co, you’re choosing products derived from ethical sources that prioritize both effectiveness and environmental responsibility.

Unique Branding & Packaging

No discussion about R+Co would be complete without mentioning their eye-catching packaging. Every product features unique artwork designed to inspire creativity while adding a dash of fun to your daily routine. Plus, they’ve made sure all packaging is recyclable – proving once again their commitment towards sustainability.

This combination of innovative products, high-quality ingredients coupled with a distinct branding strategy truly sets R+Co apart in the crowded market space. As a user, this means you’re getting top-tier treatments developed by professionals who know exactly what your hair needs – because they’ve worked extensively within the industry themselves!

Impact of Ownership on Product Quality

When it comes to R+Co, you might ask yourself how their ownership impacts product quality. After all, isn’t the main objective for every brand to provide high-quality products that meet customers’ needs?

Let’s dig a little deeper.

It’s important to note that R+Co is owned by Luxury Brand Partners (LBP). This renowned company has a stellar reputation for nurturing and building successful beauty brands. They’ve got a knack for fostering creativity and innovation, which significantly influences the products under their umbrella.

What does this mean for R+Co?

Well, LBP’s ownership allows R+Co access to top-tier resources and industry expertise. This is reflected in the brand’s innovative haircare line which stands out in terms of not only packaging but also formulation. The result? High-quality products that are cruelty-free, vegan-friendly, and free from harmful chemicals like parabens and sulfates.

Here are some key facts about R+Co’s product range:

  • All products are formulated without parabens, sulfates (SLS or SLES), mineral oil and petrolatum.
  • Products are vegan, cruelty-free and gluten-free.
  • Every product provides UV protection as well as heat protection up to 450 degrees Fahrenheit.

Given its focus on sustainability, the brand uses recyclable packaging whenever possible. So when you buy an R+Co product, you’re not just getting a high-quality hair care item – you’re also making a conscious decision towards preserving our planet!

Remember though, while LBP’s ownership undoubtedly plays a role in shaping the quality of R+Co’s offerings – it doesn’t stop there. It takes dedicated teams working tirelessly behind the scenes: researchers formulating unique blends; marketers creating stunning visuals; customer service representatives ensuring your satisfaction – each cog playing its part perfectly.

So yes, who owns R+Co definitely matters when we talk about product quality – but it’s just one piece of an intricate puzzle!

Criticisms and Challenges Faced by R+Co Owners

While R+Co has carved a niche for itself in the beauty industry, it’s not been without its fair share of criticisms and challenges. As an owner or prospective investor, you may want to be aware of these before making any decisions.

One major criticism against R+Co is the alleged inconsistency in product quality. Some customers have claimed that the quality varies drastically from one batch to another. This inconsistency can harm your brand’s reputation as consumers value consistent experiences.

Furthermore, R+Co has faced challenges regarding its pricing strategy. Many users consider their products overpriced compared to other brands offering similar products at lower prices. High pricing could limit your market reach especially among budget-conscious consumers who form a significant portion of the market.

Additionally, there have been complaints about R+Co’s customer service. Customers have reported delays in response times and issues with product returns which can negatively impact customer satisfaction and loyalty.

Finally, like many other brands in this sector, sustainability is another challenge for R+Co. Consumers are increasingly demanding environmentally friendly practices from companies they support. If you fail to meet these expectations, you risk alienating a substantial segment of your consumer base.

Here’s a quick summary:

Criticisms/Challenges Potential Impact on Business
Inconsistent product quality Damage Brand Reputation
High Pricing Strategy Limited Market Reach
Poor Customer Service Reduced Customer Satisfaction & Loyalty
Lack of Sustainability Practices Loss of Environmentally Conscious Customers

By being aware of these criticisms and challenges, you’ll be better equipped to make informed decisions about your involvement with R+Co.

Future Plans for the Growth of R+Co

Diving right into it, R+Co’s future is set to be as vibrant and exciting as its present. The brand, owned by Luxury Brand Partners, has always been at the forefront of hair care innovation, and there’s no sign that this will slow down anytime soon.

Looking ahead, you’ll see a continued commitment to creating products that are not only effective but also environmentally responsible. R+Co understands your concern for the planet and aims to minimize its carbon footprint through initiatives like sustainable packaging. This isn’t just about being trendy – it’s about making a real difference where it counts.

Moreover, partnerships with renowned stylists worldwide will continue to be an integral part of R+Co’s growth strategy. By collaborating with professionals who understand what your hair truly needs, they’re able to create high-quality products that deliver results you can see and feel.

On top of this, expect them to keep pushing boundaries when it comes to product development. They’ve been known for their unique formulas which cater to diverse hair types and concerns – something they’ll continue doing in the years ahead.

Also on their agenda? Expanding their global presence. While already popular in many parts of the world – including North America, Europe, Australia & Asia – there’s an aim towards making waves in even more markets globally.

Here’s a quick glance at some numbers related directly to these plans:

Plan Estimated Year
Sustainable Packaging Initiative 2023
New Stylist Collaborations Ongoing
Product Development Ongoing
Global Market Expansion 2024

To sum things up: If you’re a fan of innovative, eco-conscious hair care solutions that really work – stay tuned because R+Co has big plans for the future!

Wrapping Up: Who Really Owns R+Co?

You’ve made it to the end of our deep dive into who owns R+Co. Let’s sum up what we’ve learned.

R+Co is owned by Luxury Brand Partners, an innovator in the beauty industry. They’re known for fostering a culture of innovation and entrepreneurship. Their portfolio isn’t limited to R+Co either; they own several other high-end beauty brands.

What makes this ownership unique? It’s the involvement of top stylists and educators in the industry. R+Co represents not just one person but a collective of some of the most forward-thinking, rule-bending hairstylists in the business.

Ownership isn’t just about having control over a company—it also means making impactful decisions that shape its future. With Luxury Brand Partners at its helm, R+Co continues to disrupt norms and redefine hairdressing with exceptional products that respect both stylistic vision and environmental consciousness.

So there you have it—you now know who truly holds ownership over R+Co! Keep exploring, keep learning, because every brand has a story waiting to be told.