SubSafe from Shark Tank

SubSafe shark tank

Sandwiches are the favorite meals for people who are always on the go. But most of the time, cling and aluminum wraps can’t keep them as fresh and crunchy when wrapped in for long, especially when you are on a long excursion and have to carry them in an ice box with a crate of chilled drinks.

But with SubSafe, you don’t have to worry about it anymore!

SubSafe┬áis a waterproof and floatable reusable BPA-free plastic container. The brand’s moniker elaborates on its straightforward concept. Your subs are protected with SubSafe, and you’ll never have a soggy sandwich! The slogan for the company is “Soggy Bread Sucks!”

This Florida-based company is owned by a couple, Adam and Desiree, who offer a variety of products, including sandwich boxes, waterproof boxes, and stainless steel cups. With waterproof and crush-proof, the SubSafe can easily hold a foot-long sub.

Plus, you can store more than just sandwiches in your cooler with SubSafe.

The Floridian couple showed up at Shark Tank armed with an icebox and a sub; they were well-prepared to demonstrate what gave birth to the idea. They started by saying there are two favorite weekend getaways for Floridians, munching on their subs and going out for a long excursion.

What happens when two ideal weekend activities cross paths? Utter disappointment!

When Adam failed to devise a substitute to save their sandwich from being ruined, he took the initiative to invent something of his own. The judges laughed and complimented the presenter’s clarity and conciseness.

The founders of SubSafe demanded $50,000 in exchange for 13% ownership in their company. NBA player Charles Barkley and Billionaire Mark Cuban offered the couple a combined agreement of $100,000 for a 30% stake in the company. The deal was a success.

After their debut on Shark Tank, the pair returned to Florida and concentrated on marketing SubSafe in well-known retail outlets. The bottle-shaped box, which can accommodate 6 -12 inch subs, is available in various dazzling vivid colors and has already had tremendous success in its native country.

Without extensive marketing, SubSafe had already generated sales worth $40,000 before attending the show. The firm profited from its appearance on Shark Tank since it is now being offered in big stores. SubSafe was recently spotted on the aisles of Georgia’s and Florida’s Bed Bath & Beyond and Wava, two of the world’s largest retailers.

Our Review of SubSafe

The SubSafe container has a distinctive shape to precisely fit a sub sandwich. The container is shaped like an extended tube composed of three separate components that come together to form a technically waterproof vessel.

Thanks to the variety of fascinating colors available, this box is not only visually appealing but also 100% BPA-free because of the plastic used in manufacture. SubSafe is a game-changer for those who enjoy devouring a tasty sub sandwich while on an outdoor adventure. You can also carry your sub in SubSafe to work or send it as a kids’ lunch box on sub-days.

SubSafe appears to be designed for those with large appetites and those who graze on their meals like birds. Now let’s talk about the material used to make this container, polypropylene. With polypropylene, you may anticipate a highly sturdy, long-lasting container that is impenetrable. It will keep your sandwich fresh and crunchy until you are ready to eat.

While most of us are pretty fussy about the visual appeal of things we carry, SubSafe also decided to present its container in three vivid colors: bold hot pink, subtle charcoal gray, and vibrant seafoam green. Whatever shade you choose, you’ll undoubtedly have a stylish and functional sandwich box. You can visit their website ( to select your favorite color.

Plus, you don’t have to worry if you accidentally dropped your SubSafe in water; provided your sub isn’t very loaded, the container will float on the water while your sub remains intact.

You can also use the smaller end of SubSafe as a cup. Just unscrew the bottom and serve your sandwich with a beverage of your choice.

PROS of SubSafe

  • Made of robust and long-lasting material and is BPA-free.
  • It is air-tight and waterproof.
  • Easily holds sandwiches 6-12 inches long sandwiches
  • Comes with a smaller container to keep leftovers.
  • The container’s bottom serves as a mini drinking cup.
  • Floats on water
  • Dishwasher safe
  • Comes in 3 attractive colors

CONS of SubSafe

  • The container is not big enough to carry other food items.

Who Is SubSafe For?

For intrepid snackers looking for an alternative to the old-school lunchbox, SubSafe is ideal. SubSafe was created exclusively for occasions when sandwiches are at risk of becoming soggy from surrounding water or from being squashed in a congested cooler or bags.

Are There Any Alternatives?

The incredibly convenient concept of SubSafe appears to have no alternatives. While you can find other air-tight and waterproof containers from any retail store, SubSafe’s exclusive design is for submarine sandwiches.

Our Final Thought

SubSafe was one of the several ideas the judges chose as the winner because it was ready to grab their attention. SubSafe is a pretty straightforward concept that many businesses failed to discover.

Those who don’t wish to compromise on the food quality and taste will always find a way out; the story behind SubSafe isn’t any different. One boating ride changed the fate of submarine sandwiches and the founders of SubSafe, who have a net worth of over $350,000.

Now, for a little bit more money than the typical lunchbox, you can purchase a product that is not only practical but also fashionable, compact, and portable for those who are always on the go.

Fortunately, our sandwich will still taste fresh and crunchy even hundreds of miles away from home.