When “Snow in Seconds” made its way into the Shark Tank, the product instantly captivated attention with its promise of creating a winter wonderland in a matter of seconds. Behind this innovative offering is entrepreneur Jonathan Dusing, who entered the tank with the hope of securing a partnership to grow his business. His product demonstrated the capability to produce artificial snow that looks and feels real, without any of the associated cold weather.
This eco-friendly snow alternative is designed for various uses, from holiday decorations to movie sets, providing a realistic snowy scene indoors or out. During his pitch on Shark Tank, Dusing showcased the unique attributes of “Snow in Seconds”, highlighting its non-melting feature, safety for use around children and pets, and ease of reuse and storage.
Key Takeaways
- “Snow in Seconds” delivers an instant snowy environment with its innovative artificial snow product.
- Jonathan Dusing pitched the product on Shark Tank, emphasizing its lifelike appearance and practical reuse.
- The business aspect was evaluated by the Sharks, focusing on the product’s marketability and wide range of applications.
Product Overview
https://www.youtube.com/watch?v=jbg1ZdQe7zc&embed=true
In bringing a touch of winter magic to any setting, Snow in Seconds offers a transformational experience with its artificial snow product that aims to replicate a winter wonderland. The product tantalizes with its likeness to real snow, touting both the texture and quality one would expect from a fresh snowfall.
What Is Snow in Seconds?
Snow in Seconds is an innovative fake snow mixture that turns into a fluffy, white substance resembling real snow in a matter of seconds. It’s designed to create a realistic snowy landscape indoors or outdoors, offering the experience of a winter wonderland year-round. Whether for event decor, photography sessions, or just for fun, Snow in Seconds can instantly enhance the winter atmosphere.
How It Works
The key to Snow in Seconds is its super-absorbent polymer that simply requires the addition of water to activate. By just adding water, the powder rapidly expands and changes texture, encapsulating the cold and fluffy characteristics of real snow without any freezing required. This quality of instant transformation makes it ideal for quick setups and last-minute events, providing a hassle-free and non-toxic snow experience.
- Step 1: Measure the Snow in Seconds powder.
- Step 2: Add the recommended amount of water.
- Step 3: Watch as it expands and becomes cold to the touch.
The result is an artificial snow that is both visually pleasing and mimics the tactile experience of real snow underfoot and in hand.
Safety and Non-Toxicity
Safety is a cornerstone of the Snow in Seconds brand. The product is certified non-toxic, ensuring that it’s safe for use around children, pets, and the environment. This means families and event planners can sprinkle, shape, and play with this fake snow without concerns for health or environmental impact. The polymer used in Snow in Seconds undergoes rigorous testing to maintain these safety standards, allowing peace of mind alongside the wintery fun.
Shark Tank Appearance
Snow in Seconds, a unique artificial snow product, made a memorable splash on “Shark Tank” during Season 15, which captivated both the sharks and the audience with its innovative solution for snow lovers.
https://www.youtube.com/watch?v=_6RBwmtafFU&embed=true
Season 15, Episode 8 Recap
In Season 15, Episode 8, Jonathan Dusing, the founder of Snow in Seconds, entered the Shark Tank, seeking an investment to grow his business. He confidently presented his product, which promised to create a winter wonderland experience in mere seconds, offering a detailed demonstration of how quickly and effectively the product worked.
The Sharks’ Reactions
The demonstration piqued the interest of the Sharks, with prominent figures like Daymond John, Lori Greiner, Mark Cuban, Barbara Corcoran, and Kevin O’Leary keenly observing. They were impressed not only by the ease of use but also by the product’s realistic properties. Snow in Seconds is safe to the touch, extremely lifelike, and has the added benefit of not melting like real snow, adding to its uniqueness in the market.
Outcome of the Pitch
Barbara Corcoran saw potential in Snow in Seconds and struck a deal with Jonathan, investing $50,000 for a 33.3% equity stake in his company. This investment was seen as a crucial step for Snow in Seconds to expand its reach and capitalize on the market for artificial snow, which is used both by consumers and in professional settings, such as movie sets. The partnership heralded promising developments for Snow in Seconds’ future, securing a vote of confidence from one of the most astute Sharks in the tank.
Business and Marketing
https://www.youtube.com/watch?v=czx0_Kn5BJo&embed=true
The section focuses on how Snow in Seconds leveraged its appearance on Shark Tank to bolster its sales, enhance retail partnerships, and aggregate customer feedback for business growth.
Sales and Expansion
Since its appearance on the popular television show, Snow in Seconds has seen a significant upswing in sales. They’ve strategically used the momentum to fuel expansion efforts, particularly within industrial sectors, and catering to an increased number of bulk orders. The Minnesota-based family-owned business tapped into the holiday spirit of Minneapolis and beyond, capturing the market of those dreaming of a white Christmas.
Retail Presence and Partnerships
Emphasizing retail presence, Snow in Seconds optimized opportunities with Kroger, establishing a key partnership. The deal not only solidified their support in the retail space but also underscored the magnitude of their reach. Additionally, the product’s availability on Amazon plays a vital role in maintaining its sales and leveraging the e-commerce giant’s vast customer base to widen their audience.
Customer Experiences and Feedback
The company places immense value on customer experiences and feedback, recognizing them as the cornerstone for developing business strategies. They have effectively utilized these insights to adjust their margins and profit objectives, ensuring customer support remains strong. Positive reviews from families and partnerships with retail giants have given the founder confidence in the company’s valuation and the path to becoming a staple in creating winter wonderlands.
Practical Applications and Uses
Snow in Seconds has carved a niche in the market with its ability to create an authentic snowy scene irrespective of the actual season. It is a versatile and reusable product, making it an attractive choice for various applications that range from festive home decor to professional event settings.
Versatility for Events and Seasons
Christmas and Holiday Decorations: Snow in Seconds provides a quintessential winter feel, making it perfect for Christmas displays and holiday decorations. It enhances the festive atmosphere in both residential and commercial settings, adding to the joy and excitement of the season.
Film and Movie Sets: For filmmakers, achieving a winter scene during off-seasons can be challenging. This product offers film crews an environmentally safe option for creating authentic-looking snow on movie sets without having to wait for the right weather conditions.
Tips for Home and Commercial Use
Expansion and Longevity: A small amount of the product can expand immensely, with its fanmaker properties allowing it to absorb up to 100 times its size in water. This feature ensures longevity and affordability, as a little goes a long way.
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Residential: To maintain its appearance, store the product properly after use. This simple step ensures the snow can be reused for multiple seasons.
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Commercial: Businesses can capitalize on customer satisfaction by using Snow in Seconds to create engaging and interactive seasonal displays or for special events that require a wintry ambiance.
By considering these practical tips, users can maximize the festive decorations potential of Snow in Seconds, making it a staple for seasonal celebrations and professional applications alike.
