Nuts ‘N More from Shark Tank

Nuts ‘N More shark tank

Peanut butter is one of the most popular spreads in the world. It’s simply too delicious not to open the jar and have a spoonful. If Joe Tribbiani thinks peanut butter fingers are a good idea, we are all for it!

There’s something about how peanut butter tastes as it sticks to your mouth’s roof. Slathered on toasted bread and combined with jelly, it makes the best comfort food. In case you are wondering, peanut butter is not fattening. That’s just a myth! Of course, if it’s packed with sugar and is high in fat, you will be eating a mouthful of empty calories. So, is there a spread that tastes amazing and nutritious as well?

Let us introduce you to Nuts ‘N More — a peanut spread high in protein and low in sugar. Its nutritional content makes it a healthier spread than the ones you find in your local store.

Nuts ‘N More was founded by Peter Ferreira in 2013. As a runner and fitness enthusiast, Peter always watched what he ate. His family owned a small bakery, and as an adult, he constantly craved bars, cakes, and cookies. Despite his sweet tooth, he stopped himself from eating sugary treats. He would consume protein bars and shakes to keep himself satiated.

That’s when it hit him: Why not create a peanut butter that was packed with protein. He made a few recipes in his family bakery’s kitchen and came up with a product with perfect nutritional values.

What makes Nuts ‘N More unique is that they started with peanut butter spreads and then came up with three more categories, including almond spread, hazelnut spread, and peanut spread. They have a total of 12 flavors: Toffee Crunch, Birthday Cake, Wild Honey, Mint Chocolate Chip, Salted Caramel, Chocolate Maple Pretzel, Chocolate Chip Cookie Dough, Cookie Butter, Mocha Cappuccino, Banana Nut, Dark Chocolate, and White Chocolate Pretzel.

Is the Company Still Active?

Nuts ‘N More has done quite well for itself since Peter appeared on Shark Tank. The company made $1,000,000 in sales 7 months after the episode aired. Today, thousands of businesses carry their products, including GNC and Whole Foods.

How Did the Shark Tank Pitch Go?

Peter Ferreira, Dennis Ianotti, and Neil Cameron appeared on Shark Tank in the 4th Season. They set up quite the display with peanut spreads on the table, ready to be tasted by the Sharks.

Their Offer: $250k for a 20% stake in the company. Dennis and Peter are both nutrition and fitness experts, so they were able to answer all the questions aimed at the product’s nutritional content. When they appeared on Shark Tank, they had $100K in sales. They already had a large purchaser order and needed money for production.

Daymond finds the valuation too assumptive, and he’s out. The packaging appeals to Barbara, but she doesn’t like the valuation and backs out. Mr. Wonderful is the first to make an offer. He jokingly says that based on the amount of money they want, he wants 264% of the company. Robert offers $250K for 50% and Mark $250K for 35%. However, Mark breaks the investment and says he will give $75K in the start and the remaining $175K in the future to fund further purchases.

Robert and Mark decide to team up and counter with $250K for 35%. Money is given the way Mark initially said.

Our Review of Nuts ‘N More

Nuts ‘N More has some amazing flavors, from sweet to salty. All spreads contain less than 11 grams of protein and just 1 gram of sugar. The protein, sugar content, and calories might vary depending on the flavor you choose.

You will get hooked on their Chocolate Maple Pretzel if you are a chocolate lover. Another popular flavor that most people like is the classic Birthday Cake. Apart from the packaging, the nutritional content makes this product worth buying. You can have a spoonful of sugary goodness and not feel guilty. You can eat it just about every day without worrying about you are cheating on your workout routine.

Pros of Nuts ‘N More

  • Multiple, unique flavors
  • Gluten-free
  • No artificial flavors
  • Non-GMO
  • Contains certified sustainable palm oil
  • Low in carbs

Cons of Nuts ‘N More

  • Some spreads have a gritty texture while others are too runny
  • Quality has deteriorated
  • Some flavors, such as Chocolate Maple Pretzel, has pretzels sprinkled on top instead of mixed in the spread

Who Is Nuts ‘N More For?

If you have a sweet tooth but want to maintain a healthy diet, Nuts ‘N More is for you. From children to adults, fitness freaks, and older people, the spreads can be enjoyed on sandwiches, in shakes, and as a topping on your morning bowl of oatmeal.

Are There Any Alternatives?

Plenty of companies offer the same products as Nuts ‘N More. Some of the top ones include:

American Dream happens to be currently at the top. They offer gluten-free, low sugar, low carb, and high protein nut butters. Their nut butters are known for their drippy texture and secret ingredients. You can also buy them in squeeze packs, which you can eat on the go. This feature sets American Dream apart from other companies offering nut butters.

Our Final Thoughts

Peter, Dennis, and Neil came into Shark Tank with high hopes, but they had no idea that Mark and Robert would turn Nuts ‘N More into a million-dollar business. When Peter started his company, it was valued at $1.25 million. Today, the numbers have more than doubled, putting Nuts ‘N More at $6 million.

Peter believes that he made one of the best decisions in his life when he decided to appear on Shark Tank with his partners. Working with people who have handled every kind of challenge in the business world allowed him to learn more about how to run his company successfully.