Metric Mate, an innovative smart-fitness product, had its moment in the spotlight during Season 14 of the popular television show Shark Tank. Founded by Georgia natives Braxton Davis, M.T. Strickland, and Ecleamus Ricks, Metric Mate aims to revolutionize the way people track their progress during their workouts. By converting ordinary gym equipment into smart equipment, this virtualized personal fitness assistant uses voice assistance to motivate and guide users in achieving their daily workout goals.
Appearing on Shark Tank, the Metric Mate team sought an investment of $100,000 in exchange for a 5% equity stake in their company. With their cutting-edge technology and passion for fitness, the trio hoped to impress the Sharks and secure a deal that would propel Metric Mate to new heights.
In this article, we’ll delve into the Metric Mate’s journey on Shark Tank and discuss the outcome of their pitch, as well as updates on the company since their appearance on the show. As we explore their experience, we’ll reveal how the Atlanta-based data analytics company fared in the face of fierce competition and high-pressure negotiations.
Concept Behind Metric Mate
Origins and Founders
Metric Mate was founded by a team comprising Braxton Davis, MT Strickland, and Ecleamus Ricks. Their idea was to revolutionize the fitness world by creating an intelligent personal trainer using sensors and data analytics. Recognizing the struggle of many gym-goers to keep track of their progress and maintain motivation, they developed the Training Accountability Partner (T.A.P.), a smart system that transforms regular fitness equipment into smart equipment.
The company, based in Atlanta, has been making waves in the world of innovation, garnering the recognition of being one of Georgia’s Top 40 Innovative Companies.
The Mobile App
The cornerstone of Metric Mate’s technology is the T.A.P. sensor, which can be easily attached to strength training equipment. When combined with their mobile app, it turns any gym equipment into smart equipment. The app’s user-friendly interface provides real-time data such as calories burned, muscular fatigue, rep tempo, and force exertion, making it a powerful and accessible tool for achieving fitness goals.
With the integration of the T.A.P. sensor and Metric Mate mobile app, gym enthusiasts gain a virtual personal trainer that helps them monitor their performance, set realistic goals, and stay motivated. It aims to make strength training more personalized and efficient, allowing users to track their progress and get valuable insights to optimize their workouts.
Features and Functionality
Tracking Your Workout
Metric Mate offers a comprehensive workout tracking experience through its Training Accountability Partner (TAP) sensor. Utilizing Bluetooth technology, the TAP sensor can be attached to any gym equipment, transforming it into a smart device. Once connected, the sensor monitors various aspects of your workout such as intensity, power, and force exerted during exercise. Additionally, Metric Mate keeps track of your reps and sets, providing a seamless workout experience.
Data Analytics
One of the key features of Metric Mate is the ability to collect and analyze workout data. With the help of the TAP sensor, users can monitor their progress in terms of calories burned, muscular fatigue, rep tempo, and force exertion.
The user-friendly app provides real-time feedback during workouts, guiding users through their fitness journey. Post-workout analysis is also available, highlighting areas of improvement and helping users optimize their workouts moving forward. Furthermore, the collected workout data can be easily synced with other devices through Bluetooth connectivity, making it convenient for users to review their progress on multiple platforms.
Overall, the Metric Mate system is designed to not only track important workout metrics, but also to provide actionable insights for its users, making it a valuable addition to any fitness routine.
The Team Behind Metric Mate
The innovative company Metric Mate was co-founded by a talented trio: MT Strickland, Braxton Davis, and Ecleamus Ricks Jr. Together, they aimed to revolutionize the fitness industry by integrating smart technology into traditional strength training equipment.
MT Strickland serves as the CEO of Metric Mate, bringing his entrepreneurial spirit and strong leadership skills to drive the company forward. Alongside him, Braxton Davis contributes his vast experience in corporate strategy and business development as the Chief Strategy Officer.
Ecleamus Ricks Jr further strengthens the company with his technical prowess as the Chief Technology Officer. His background in software development and data analytics is essential for the creation of Metric Mate’s cutting-edge products, beneficial in transforming conventional fitness equipment into smart machines.
Additionally, among the team members is Kim Bright, who adds value to Metric Mate as an advisor with her extensive background in business operations, marketing, and sales strategy. With such a diverse and skilled team at the helm, Metric Mate has set a firm foundation for success in the world of fitness technology.
Shark Tank Journey
Pitch and Deal Details
Metric Mate, an innovative smart-fitness product, was pitched on Shark Tank Season 14 by Braxton Davis, MT Strickland, and Ecleamus Ricks. The entrepreneurs sought an investment of $100,000 for a 5% equity stake in their business. Metric Mate, also known as Training Accountability Partner (TAP), can turn any gym equipment into a smart one. The sensors on the device are able to track progress in terms of calories burnt, muscular fatigue, rep tempo, force exertion, and more, making it a virtualized personal fitness assistant.
During the pitch, the Sharks showed interest in the product and discussed the potential of Metric Mate in the fitness market. After negotiations, a deal was struck with one of the sharks, who agreed to invest the desired amount. However, the condition was that the equity stake increased from the initially proposed 5% to 25%.
Post-Shark Tank Update
Since their appearance on Shark Tank and accepting the investment, the Metric Mate team has been working on refining and expanding their product. They have focused on improving the user experience and optimizing the virtual personal trainer aspect, providing users with daily workout goals through voice assistance.
Metric Mate has received positive feedback from users, who appreciate how the device can convert normal gym equipment into smart equipment that stays connected with them like a personal trainer. The company continues to grow and establish a place in the competitive fitness market.
Marketing and Social Media Presence
Metric Mate has been working diligently to expand its marketing efforts and social media presence. With the national spotlight on them after their appearance on ABC’s Shark Tank, the company has been capitalizing on this attention to engage with potential customers and grow its user base.
One of the main platforms Metric Mate uses to connect with its audience is Facebook. By sharing regular updates, showcasing workout success stories, and providing helpful tips, the company is making the most of its social media presence. In addition to Facebook, Metric Mate also uses other popular platforms, such as Instagram and Twitter, to share content and interact with their followers.
Since appearing on Shark Tank, Metric Mate has seen a significant increase in its social media followers. Many people are excited about this innovative fitness product and want to stay informed about the latest news, updates, and product offerings. By establishing a strong presence across multiple social media platforms, Metric Mate is enhancing its brand visibility and reaching a wider audience.
For media inquiries, Metric Mate provides media contact information on their website, making it easy for journalists and other media professionals to reach out. The company’s appearance on Shark Tank has undoubtedly given them a significant marketing boost, allowing them to leverage their newfound exposure as they continue to grow and improve their product offerings.
In summary, Metric Mate is effectively utilizing social media platforms such as Facebook, Instagram, and Twitter to promote their business, keeping their followers updated and engaged. Their Shark Tank appearance has also played a crucial role in amplifying their marketing efforts and placing this innovative fitness product in the forefront for many people.
Reviews and User Experiences
Metric Mate has received positive reviews from users who appreciate the workout metrics provided by this smart fitness assistant. Its ability to turn regular training equipment into smart equipment has been praised by both personal trainers and athletes alike.
Users have found that Metric Mate’s workout metrics help them to keep track of their fitness journey more effectively. They’re able to set new goals and hold themselves accountable, thanks to the detailed data gathered during their workouts. Personal trainers have reported that Metric Mate makes it easier to assess clients’ progress and provide targeted coaching.
Athletes who use Metric Mate also value the competitive edge it provides. By offering real-time feedback and personalized insights, they can fine-tune their workouts and make every rep count. This helps them to train smarter and reach their fitness goals more efficiently.
Moreover, the friendly user interface and seamless integration with existing gym equipment have contributed to the overall positive experiences of Metric Mate users. It is clear that this smart fitness assistant has helped many individuals in their fitness journey to utilize workout metrics to their fullest potential.
Business Growth and Future Plans
Metric Mate has experienced substantial growth since its appearance on Shark Tank Season 14. The smart fitness assistant, which transforms training equipment into smart equipment, has seen an increase in sales and pre-orders. The device is priced at $199, which is an approachable price point for fitness enthusiasts seeking a technologically-advanced workout experience.
The company’s net worth has risen from approximately $1.5 million when it aired on the show to around $2 million in June 2023. This increase can be attributed to the growing interest in the fitness and healthy living industry. Many people have implemented healthy routines into their lifestyles, and Metric Mate provides an accessible way to monitor and enhance their workouts.
Metric Mate has focused on expanding its product range and features, aiming to solidify its position in the market. They have secured patents to protect their innovative technology, creating a competitive edge in the fitness industry. These patents help ensure that their unique approach to tracking and motivating users remains exclusive to their brand.
Future plans include further developments in the device’s capabilities and compatibility with various types of fitness equipment. By doing so, Metric Mate will be able to cater to a broader range of users, from casual gym-goers to professional athletes. The company also intends to improve its voice assistance feature, enabling users to receive personalized workout guidance and motivation.
In summary, Metric Mate’s growth and future plans revolve around expanding its product offerings, securing patents, and increasing their net worth through sales and pre-orders. The company has already made significant progress, and it is well-positioned to continue revolutionizing the fitness industry.
Closing Thoughts
Metric Mate, a smart fitness assistant device that converts training equipment into smart equipment, is transforming the way individuals approach their fitness goals. With a focus on accountability, the system emphasizes the importance of tracking one’s progress to achieve a strong mind, body, and spirit connection.
The combination of voice assistance and data-driven technology creates an experience akin to having a personal trainer, guiding users towards their fitness objectives. By making the process of monitoring progress more accessible and efficient, Metric Mate promotes a healthy living lifestyle, encouraging individuals to prioritize their physical well-being.
Having made its debut on Shark Tank with a net worth of approximately $1.5 million, and currently valued at around $2 million, Metric Mate demonstrates its potential for global impact. As the world becomes more focused on health and wellness, innovative solutions like this smart fitness assistant help people worldwide to stay motivated and committed to achieving their goals.
Friendly and supportive in tone, Metric Mate not only offers practical guidance but also serves as an ongoing source of encouragement. It’s a testament to how technology can contribute to a healthier and fitter lifestyle by seamlessly integrating into people’s workout routines.
