Kinfield, an outdoor skincare brand, swam with the sharks on Shark Tank and caught the attention of many with its array of products tailored for outdoor enthusiasts. Founded by Nichole Powell, the company showcased its flagship product, Golden Hour, a DEET-free mosquito repellent, among other skincare items. Powell’s appearance was not just another pitch; it became a significant turning point for Kinfield, leading to increased visibility and sales.
Appearing in Season 14 of Shark Tank, Kinfield stood out due to its commitment to creating products that meld efficacy with eco-consciousness. The brand’s clear values in sustainability and its mission to connect with consumers who prioritize both adventure and skincare resonated with the audience. Nichole Powell’s adept handling of negotiations highlighted the strength of Kinfield as a company with a clear business trajectory and an ability to foster a strong community around its brand presence and product line.
Key Takeaways
- Kinfield gained significant market traction and brand awareness following its feature on Shark Tank.
- The brand’s focus on eco-friendly outdoor skincare products defines its unique position in the market.
- Nichole Powell’s strategic direction post-Shark Tank appearance has cultivated a growing consumer base.
Product Line Breakdown
https://www.youtube.com/watch?v=nTMUK02b-K4&embed=true
In the bustling market of natural skincare, Kinfield stands out with its collection of outdoor-friendly products. Each item in their lineup not only promises to provide skin protection but does so with a keen focus on sustainability and natural ingredients.
Golden Hour Mosquito Repellent
Kinfield’s Golden Hour Mosquito Repellent is a standout product for outdoor enthusiasts. This DEET-free bug spray leverages the power of lemongrass essential oils to keep mosquitoes at bay, offering a vegan and cruelty-free alternative to traditional repellents.
Sunglow SPF 35
The Sunglow SPF 35 is a multi-tasking sunscreen that doubles as a light moisturizer. Infused with meadowfoam seed oil and a touch of golden tint, it gives the skin a radiant glow while providing SPF 35 protection.
Daily Dew SPF 35
For daily use, there’s Daily Dew SPF 35, which serves as a hydrating sunscreen and moisturizer. Its formula is packed with plant-based ingredients like ceramides and avocado oil, ensuring skin stays protected and nourished throughout the day.
Relief Balm
The Relief Balm caters to anyone needing a soothing touch after spending time outside. Its formulation contains chamomile and aloe for their calming properties, ideal for addressing skin discomforts.
Sunday Spray Cooling Mist
To round off the collection, the Sunday Spray Cooling Mist provides a refreshing burst of hydration with a blend of aloe and essential oils. This mist is perfect for cooling down and replenishing moisture after sun exposure.
Brand Values and Sustainability
https://www.youtube.com/watch?v=s7EYqkK-UjI&embed=true
Kinfield has established itself not only as a provider of skincare products but also as a champion of environmental and ethical practices. The following subsections detail how the brand integrates its core values into its business operations.
Eco-Friendly Initiatives
Kinfield demonstrates its commitment to the environment by engaging in several eco-friendly practices. The company places a strong emphasis on sustainability, ensuring that their packaging is BPA-free and that they engage in a robust recycling program. In doing so, Kinfield underscores their responsibility towards creating a smaller ecological footprint.
Animal Friendly Practices
As an advocate for animals, Kinfield ensures all of its products are cruelty-free, adhering to guidelines that earn them the reputable Leaping Bunny Certification. This serves as an assurance to consumers that no animal testing is involved at any stage of the product development cycle.
Community Involvement
Kinfield doesn’t just focus internally on its operations but also extends its values to the community. The brand is a proud member of 1% for the Planet, an initiative where businesses pledge to contribute at least one percent of their annual sales to environmental causes. This reflects Kinfield’s broader commitment to positive environmental stewardship.
Business Trajectory
https://www.youtube.com/watch?v=YlKFc0FecVU&embed=true
Kinfield, a brand that has established its presence in the outdoor skincare market, saw a notable turning point after appearing on ABC’s Shark Tank. Their trajectory post-show encompasses significant growth and distribution channels expansion, partnerships, and collaborations that have positively impacted the brand’s value and presence.
Shark Tank Success
In the Shark Tank episode that aired on January 13, 2022, Kinfield’s founder, Nichole Powell, pitched the company to the Sharks and sparked interest from several investors. Ultimately, she struck a deal with Guest Shark Tony Xu and Barbara Corcoran, accepting a joint offer of $250,000 for 5% equity with an additional royalty agreement. This valuated Kinfield at a $5 million net worth, signaling a strong starting point for the brand’s post-show journey.
Growth and Distribution
Since the Shark Tank appearance, Kinfield has experienced significant growth. The brand expanded its distribution beyond direct-to-consumer channels to include various stores and online marketplaces like Amazon and Credo Beauty. This expansion into physical and digital retail spaces helped Kinfield to reach a broader audience, ensuring that customers could access their products with greater ease.
Partnerships and Collaborations
Kinfield has engaged in key partnerships and collaborations that have further propelled the brand forward. Boasting connections with prestigious entities like the University of Wisconsin and being featured in publications such as Forbes and InStyle have elevated the brand’s profile. The expertise and mentorship from seasoned entrepreneurs like Barbara Corcoran and Lori Greiner have also contributed to Kinfield’s marketing and strategic operations, particularly in their base of San Francisco. These collaborations not only expanded business opportunities but also reinforced Kinfield’s commitment to creating products loved by outdoor enthusiasts.
Connecting with Consumers
Kinfield, after its memorable appearance on Shark Tank, has made significant strides in forging a strong connection with its consumer base. This close-knit relationship is evident through their active online presence, strategic media mentions, and dedicated customer engagement efforts.
Social Media Presence
Kinfield boasts an impressive Instagram following where they frequently showcase their natural outdoor skin care products. Their Instagram page isn’t just promotional; it’s a vibrant platform for storytelling and building brand identity. They often offer exclusive discounts to their social media followers, enhancing customer loyalty and boosting their marketing strategy.
Media Mentions
Coverage from esteemed publications like The New York Times, Vogue, Refinery29, and Nymag’s The Cut has elevated Kinfield’s brand status. The buzz generated from such high-profile media mentions has solidified their reputation as a trustworthy natural skin care line.
Customer Engagement
They prioritize customer interaction, showcasing this commitment on their website with a blog that details their journey, provides updates, and opens the floor for customer responses. Through LinkedIn, Kinfield engages with both consumers and professionals, expanding their reach and fostering a community around natural wellness.
