In a digital landscape crowded with content creators, “Influencers in the Wild” has carved out a unique niche, capturing unguarded and often humorous moments of influencers in action. The genius behind this entertaining concept is George Resch, who transformed a simple idea into a social media phenomenon. This project caught attention not just from scrolling eyes on Instagram, but also from the business-savvy sharks on the hit show “Shark Tank.” On the show, entrepreneurs pitch their businesses in hopes of securing investment and partnerships, and “Influencers in the Wild” was no exception.
The show offered a platform for Resch to take his Instagram page to the next level, proposing a board game adaptation that promises to bring the laughs from screen to tabletop. Entertainment comes not just from the content but also from the community that has formed around it; a collective who can’t get enough of the mishaps and behind-the-scenes antics that go into creating the perfect social media post.
Key Takeaways
- Influencers in the Wild” brought its unique brand of humor from Instagram to “Shark Tank.
- George Resch sought to expand the brand’s reach through a novel board game concept.
- The show bolstered audience engagement and hinted at promising future prospects for the brand.
Origins and Growth
In this section, we explore the journey of how a social media page transformed into a cultural phenomenon. The entrepreneurial spirit of a content creator, combined with the widespread engagement of followers, nurtured the growth from an Instagram page to a multi-platform brand.
Creator’s Background
George Resch, known as Tank Sinatra on social media, is the creative force behind Influencers in the Wild. Prior to gaining fame, he honed his skills as a Content Creator and established himself by managing three popular Instagram accounts: @influencersinthewild, @tank.sinatra and @tanksgoodnews.
Rise of the Instagram Page
The Instagram Page @influencersinthewild became a viral sensation by showcasing candid moments of Social Media Influencers engaging in outlandish activities. The success of the page, driven by user-submitted content, reflects a keen understanding of Internet Culture. It rapidly accrued a substantial base of followers eager to peek into the behind-the-scenes world of influencer life.
Expansion into Other Platforms
The brand’s expansion beyond Instagram was inevitable. Tank Sinatra seamlessly extended the reach of Influencers in the Wild to other social media platforms like Twitter and TikTok, capitalizing on the pervasive interest in influencer culture. This cross-platform growth further solidified the brand’s status in the social media landscape, attracting diverse audiences from different segments of the internet.
Shark Tank Pitch and Outcome
https://www.youtube.com/watch?v=qNEF4SFFgIU&embed=true
In Shark Tank Season 14, George Resch, also known as “Tank Sinatra,” presented his board game, Influencers in The Wild, to the Sharks, seeking investment to expand his business.
Presentation to the Sharks
George Resch stepped into the Shark Tank with a confident pitch for Influencers in The Wild The Game, a board game designed to replicate the often humorous and absurd world of social media influencers. He explained the game’s mechanics, target audience, and his vision for the company’s growth. The game was inspired by his popular Instagram accounts and aimed to capitalize on the influencer culture.
Deal Evaluation and Equity
During the Shark Tank episode, Resch sought a $500k investment in exchange for a 10% equity stake, putting the company’s valuation at $5 million. His pitch included an overview of the company’s sales and revenue, which he used to justify his valuation. The Sharks listened intently, asked probing questions, and contemplated the investment’s potential return relative to the equity offered.
Post-Show Developments
After airing on Shark Tank, the game received broader attention, thereby leading to speculation about the company’s net worth and update post-show. Viewers eagerly anticipated news on whether the business secured the funding it sought and how it has since capitalized on the exposure from the show. Details of these developments can be found in Shark Tank updates that follow the entrepreneurs’ journey after the initial pitch.
Product and Market Impact
In exploring the journey of “Influencers in the Wild The Game” after its appearance on Shark Tank, it’s essential to look at how the game was developed, its influence on culture and economics, and its distribution and sales strategies.
Game Development and Features
“Influencers in the Wild The Game” evolved from a simple yet intriguing concept based on the popular Instagram meme page created by George “Tank” Resch. The board game encompasses engaging challenges that reflect the dynamics of influencer culture. It includes a game die, cards, and other pieces that all highlight the sometimes absurd world of influencers. At a price point of $29.99, it offers an accessible form of entertainment that invites players to navigate the highs and lows of building an online following.
Cultural and Economic Influence
The game taps into the zeitgeist of influencer marketing and user-generated content, turning the quirks of social media fame into a playful experience. By parodying the influencer lifestyle, it not only provides entertainment but also opens a dialogue on the impact of influencer culture. Economically, it rides the wave of success generated by social media creators, introducing new products like apparel and accessories, including T-shirts, expanding the brand’s market scope.
Retail Distribution and Sales
Available online and in retail stores, “Influencers in the Wild The Game” has secured exclusive deals with leading retailers like Amazon and Target Stores, making it widely accessible to customers. Such strategic placements in physical and online stores have opened the doors for significant sales potential and growth within related markets like cardboard games and businesses that cater to board game enthusiasts. This accessibility supports the game’s ongoing popularity and ability to reach a diverse audience.
Audience Engagement and Future Prospects
George Resch’s game Influencers in the Wild invites audience engagement and has a bright future, continuing to draw upon the allure of social media and content creation.
Fan Interactions and Submission Process
Fans of Influencers in the Wild have the unique opportunity to get directly involved with the content through a submission process. They can contribute their own encounters with social media influencers in hotspot places like Los Angeles or Griffith Park. This interactive element ensures that the question cards in the game remain fresh and authentic, engaging players with real-world situations inspired by fan submissions.
Brand Expansion and Media Presence
Since its appearance on Shark Tank, Influencers in the Wild has capitalized on numerous opportunities for brand expansion. The game, which navigates the adult-themed landscapes of internet fame with a touch of humor, bolsters its presence through memes and shares on social media platforms. Aside from the core game, there’s a potential for content creation extending to a related podcast series that dives deep into the stories behind viral social media moments.
Outlook and Next Steps
Looking ahead, the creators are exploring strategies for scaling their inventory to meet customer demand effectively. As they pivot the communication angle from mere Bachelors of Arts to sophisticated marketing strategies, they plan to introduce various penalties and rewards within the game that further engage the players. With the rise of authenticity in social media, Influencers in the Wild is set to capture this essence and bring it to gaming tables across the globe.
