Bernard Arnault Quotes: Wisdom from the Luxury Magnate

Bernard Arnault Quotes

Bernard Arnault, the French billionaire and CEO of LVMH Moët Hennessy Louis Vuitton, has become an influential figure in the luxury goods industry. His success and leadership have earned him a reputation for possessing valuable insights on business, fashion, and life. Quotes by Arnault have resonated with people worldwide, inspiring them to strive for excellence and innovation in their own lives.

In this article, we will explore some of the most thought-provoking and inspirational quotes by Bernard Arnault. These quotes highlight the importance of balancing modernity with timelessness, the significance of exceptional craftsmanship, and the challenges faced by creative individuals in the world of renowned brands. As you read through these quotes, consider how Arnault’s wisdom can apply to your own endeavors and aspirations.

Bernard Arnault Quotes on Success

Bernard Arnault, the chairman of LVMH, is known for his insightful quotes on success, power, and choice. Considered one of the most influential figures in the luxury industry, Arnault’s words often reflect his experience leading the world’s largest luxury goods conglomerate.

One of Arnault’s most famous quotes emphasizes the importance of balance between modernity and timelessness: “To be successful, you have to have a combination between modernity and timelessness.” This quote highlights the need for brands to strike a balance between constant innovation and maintaining a certain sense of enduring elegance.

In addition to this, the LVMH chairman also shares insights on the role of power and choice in success: “When you are on the management side, you still have to understand the artistic sensibility so that there is a dialogue with the creative side.” This quote showcases the importance of communication and collaboration between different aspects of a business for overall success.

Bernard Arnault places significant emphasis on controlling distribution to ensure a brand’s success. He explains, “In the luxury business, you have to build on heritage.” This underlines the importance of leveraging a brand’s unique history while adapting to new markets and expanding distribution channels.

Arnault’s thoughts on success do not stop at business growth; he also stresses the need for quality products as a key factor in a brand’s success. He states, “The success of the group is made of the quality of the product, and the quality of the product is a consequence of the extraordinary craftsmen and women that are working with us.” This quote demonstrates the critical role skilled artisans play in delivering exceptional products under the LVMH umbrella.

Finally, Bernard Arnault emphasizes the importance of patience in business, saying, “I think in business, you have to learn to be patient. Maybe I’m not very patient myself. But I think that I’ve learned the most is to be able to wait for something and get it when it’s the right time.” This reveals the significance of timing in business decisions, as well as the need for leaders to be adaptable and patient.

In summary, Bernard Arnault’s quotes on success touch upon various aspects crucial to the luxury industry, including the importance of balance between innovation and timelessness, effective communication, distribution control, and a constant focus on quality products and skilled craftsmanship.

Creativity and Design

Designers and Artistic Sensibility

Bernard Arnault recognizes the importance of creativity and artistic sensibility in the world of fashion and luxury goods. He believes that to create a successful luxury brand, one must understand and appreciate the unpredictable and irrational ways creative individuals think and operate. “If you deeply appreciate and love what creative people do and how they think, which is usually in unpredictable and irrational ways, then you can start to understand them. And finally, you can see inside their minds and DNA” (source).

In the realm of fashion, Mr. Arnault values the role designers play in creating an exclusive image, style, and ultimately positioning a brand as an innovator. He acknowledges the genius of renowned designers and supports their creative process, often allowing them the autonomy they need to thrive.

Role of Innovation

Innovation is a driving force behind Bernard Arnault’s approach to the luxury business. As the Chairman of LVMH, he has built successful empires by combining modernity, timelessness and creativity with top-notch craftsmanship. “To be successful, you have to have a combination between modernity and timelessness” (source).

An essential aspect of his strategy involves identifying and nurturing innovative designers and industry disruptors. Arnault places utmost importance on the quality of the products his group produces, as he believes that this is the key to achieving profitability. He states, “The success of the group is made of the quality of the product, and the quality of the product is a consequence of the extraordinary craftsmen and women that are working with us” (source).

By valuing innovation, creativity, and artistic sensibility, Bernard Arnault has cemented his position in the world of luxury and has ensured the continued growth and success of LVMH and its many brands.

Luxury Goods and Business

LVMH and Louis Vuitton

Bernard Arnault, chairman of LVMH Moët Hennessy – Louis Vuitton, has built a luxury goods empire that has become synonymous with quality and heritage. His vision for the luxury business is evident in the following quote: “In the luxury business, you have to build on heritage” (source). As the leader of LVMH, Arnault emphasizes the importance of history and tradition in luxury brands, such as Louis Vuitton, which has been a significant pillar in the luxury market for over 160 years.

Under Arnault’s leadership, the LVMH Group has expanded to include more than 70 prestigious brands from various sectors, such as fashion, jewelry, wines, and spirits. He has been instrumental in focusing on a strategy that involves controlling distribution and image, as he stated, “If you control your distribution, you control your image.” (source)

High-End Products and Margins

As a key player in the luxury sector, Bernard Arnault understands the essential nature of maintaining high-end products and corresponding profit margins. In one of his quotes, he said, “Affordable luxury – these are two words that don’t go together. Money is just a consequence. I always say to my team, ‘Don’t worry too much about profitability. If you do your job well, the profitability will come.‘” (source) This statement showcases his belief in prioritizing product quality and the perception of exclusivity to ultimately drive profitability in the luxury business.

A recurring theme in Arnault’s quotes is the focus on craftsmanship and the importance of human resources in creating high-quality luxury goods. For example, he once stated, “The success of the group is made of the quality of the product, and the quality of the product is a consequence of the extraordinary craftsmen and women that are working with us.” (source) It’s clear that Arnault’s vision for the future of the luxury business is heavily reliant on the skilled artisans and creatives behind each product.

Global Market and Expansion

China and Asia

Bernard Arnault has always emphasized the importance of understanding different markets, especially in Asia. He once said, “Luxury goods are the only area in which it is possible to make luxury marques… It is a formula that has held true throughout the centuries.” Recognizing China’s growing population and buying power, Arnault guided LVMH’s expansion into the Asian market, capitalizing on the increasing demand for luxury goods.

In China, the company has experienced significant growth due to the country’s rapidly developing economy and the rising affluence of its middle class. LVMH has been successful in adapting their products to appeal to the unique tastes and preferences of Chinese consumers, ensuring an ongoing positive relationship with this key global market.


Arnault’s expertise in managing a luxury brand extends beyond Asia and into Europe. In Italy, for example, he has managed to make Louis Vuitton a popular choice among consumers, driving its success not only in terms of sales but also in solidifying its reputation as a prestigious brand. The brand’s commitment to preserving their European heritage and craftsmanship has also contributed to its continuous appeal within this global region.

In addition, LVMH’s expansion throughout Europe has been marked by strategic acquisitions, further strengthening its hold on the luxury market. The company’s management skills and adaptability have allowed them to maintain their success in various European countries, balancing the regional identity of their brands with the increasingly interconnected globalized market.


The United States is another key market for LVMH under Arnault’s leadership. He understands the need for brands to adapt to different markets while maintaining their core identity. This is evident in the way LVMH tailors its marketing and product offerings to cater to the unique buying habits and preferences of American consumers.

LVMH has also focused on investing in U.S. businesses and revitalizing American luxury brands, contributing to the growth of both the local economy and the company’s overall global presence. This strategic approach to market expansion is a testament to the business acumen of Bernard Arnault and his vision for LVMH as a leading force in the luxury goods industry.

Management and Teamwork

Bernard Arnault, the CEO of LVMH and the richest person in Europe, is known for his expertise in management and teamwork. He emphasizes the importance of a strong team and effective organization to achieve success within a business. In one of his quotes, he states, “I always say to my team, ‘Don’t worry too much about profitability. If you do your job well, the profitability will come.'” This highlights his confidence in the abilities of his team and the focus on doing their jobs well to achieve success.

The management philosophy of Arnault also revolves around maintaining open dialogue and communication within the organization. He believes that meeting with designers and understanding their creative processes is crucial for keeping the team inspired and motivated. As he mentioned in a quote: “What I like the most was working with architects and making buildings that had this creative side coming from the architect and that was making them a big success.”

In order to maintain a successful organization, Arnault asserts that management must stay inspired and focused on their goals. He explains that the key to success in the luxury business is balancing modernity and timelessness, as well as leveraging the skills of the craftsmen and women within the company. As he puts it, “The success of the group is made of the quality of the product, and the quality of the product is a consequence of the extraordinary craftsmen and women that are working with us.”

In summary, Bernard Arnault’s quotes offer valuable insights into his management and teamwork philosophies, emphasizing the importance of communication, inspiration, and skill within an organization. By implementing these principles in his role as CEO, Arnault has led LVMH to become the world’s largest luxury-goods company.

Arnault’s Approach to Investing

Bernard Arnault’s investment philosophy reflects his deep understanding of the luxury market and the long-term stability such markets can provide. He advocates for patience in business and focuses on the fundamental aspects of a company. In one of his famous quotes, he stated, “Money is just a consequence. I always say to my team, ‘Don’t worry too much about profitability. If you do your job well, the profitability will come.'”

This belief in focusing on the core job well resonates with the investment philosophy of another business mogul, Warren Buffett. Both Arnault and Buffett emphasize the importance of long-term value creation over short-term gains. They believe in investing in companies with a solid foundation and good management, as they are more likely to withstand market fluctuations and yield higher returns in the long run.

Arnault’s investment strategy also includes controlling distribution to maintain a brand’s image and reputation. This approach is particularly crucial in the luxury industry, where brand prestige and exclusivity play a significant role in driving customer loyalty and sales.

Moreover, Bernard Arnault is known to collaborate with other successful entrepreneurs and investors, such as Albert Frère, to expand his business empire. Such strategic partnerships allow him to leverage the expertise and resources of his collaborators, enabling him to diversify his investments and mitigate risks.

In summary, Bernard Arnault’s approach to investing involves a focus on long-term growth, strong fundamentals, and strategic partnerships. This investment philosophy has contributed to his position as one of the world’s wealthiest individuals and the CEO of the largest luxury-goods company, LVMH.

Personal Life and Background

Bernard Arnault, born on March 5, 1949, is a French businessman who has played a significant role in the global luxury industry. As the chairman and CEO of LVMH, the world’s largest luxury goods company, Arnault has exhibited a keen understanding of business reality and has used this knowledge to successfully navigate the ever-changing landscape of luxury consumer trends.

Arnault hails from France and is a tax resident in the country. His French nationality is an integral part of his identity, as many luxury brands within the LVMH portfolio have strong ties to French culture and craftsmanship. In 2019, the French government recognized Arnault’s unwavering commitment to the nation’s economy and cultural heritage.

His personal life includes marriage to Canadian pianist Hélène Mercier-Arnault. The couple has been married since 1991, and together, they have raised a family while balancing their respective careers. Arnault’s personal philosophy often revolves around the pursuit of happiness and fulfillment, which he believes can be achieved through a combination of hard work, passion, and determination.

In interviews and speeches, Arnault frequently stresses the importance of staying true to one’s core values and adapting to the ever-changing business landscape. His competitive spirit, willingness to learn, and focus on maintaining the finest quality in his products have earned LVMH its distinguished status in the luxury market. This tireless pursuit of excellence is also evident in Arnault’s interest in the NFL, showcasing his appreciation for a sports league that continually strives for success and innovation.

At the core of Arnault’s life is his unwavering belief in the power of determination and strong will. In understanding his story and personal beliefs, one can better appreciate the man behind the luxury empire that is LVMH and the remarkable impact he has made on the global market.