Thrill Builders, an innovative company focusing on unique entertainment constructions, stepped into the Shark Tank with a vision to elevate excitement to new levels. In Season 15, Episode 5 of the hit show, the company’s founder showcased their potential in front of high-profile investors, including Kevin O’Leary and Lori Greiner. With a pitch that resonated with thrill-seekers and investors alike, Thrill Builders highlighted how their creative approach to entertainment could capture a market eager for new experiences.
The discussion with the Sharks circled around Thrill Builders’ business model, which emphasizes bespoke design and interactive entertainment through haunts, escape rooms, and themed environments. The company’s ability to merge creativity with business acumen caught the attention of the Sharks, sparking a spirited negotiation that underlined the strategic importance of such collaborations. The founder’s appearance on Shark Tank not only brought capital investment but also served as a catapult for the brand’s recognition in the broader market.
Key Takeaways
- Thrill Builders captivated the Sharks with its innovative entertainment experiences.
- The business model’s focus on custom designs appealed to the investor panel.
- The Shark Tank feature provided significant exposure and investment opportunities for Thrill Builders.
The Pitch on Shark Tank
https://www.youtube.com/watch?v=QTTR4gjj-KY&embed=true
In a memorable appearance on Shark Tank, Guy Kitchell presented his company, Thrill Builders, aiming to secure investment from one of the Sharks. The intrigue of Thrill Builders rested on its promise to provide unparalleled entertainment experiences.
Presentation by Founder Guy Kitchell
Guy Kitchell walked into the Shark Tank with confidence to introduce Thrill Builders, a company specializing in entertainment construction—from escape rooms to haunted attractions. He showcased the potential for growth within the leisure industry, knowing that creating vivid, interactive experiences is at the heart of consumer demand.
Interaction with the Sharks
The Sharks, including Kevin O’Leary, Lori Greiner, Barbara Corcoran, and Mark Cuban, showed interest in what looked like a unique business proposition. Guest Shark Jason Blum, known for his expertise in horror-themed entertainment, engaged with Kitchell noting the company’s creative edge. Cuban, however, expressed concerns regarding scalability and market competition.
Investment and Equity Details
Kitchell hit a high note when he declared he was seeking a $250,000 investment in exchange for a 20% stake in his company. This valuation set the stage for negotiation, with some Sharks opting out due to differing visions. Ultimately, an offer materialized that suggested a shared deal but specifics on the partnership were not disclosed in the clip.
Thrill Builders’ Business Model
https://www.youtube.com/watch?v=jW1PzA3hyYc&embed=true
Thrill Builders, a company featured on Shark Tank, specializes in creating customized entertainment attractions. Their business model focuses on enhancing customer experiences through interactive designs, appealing to a broad range of demographics.
Product and Service Overview
Thrill Builders creates custom attractions such as escape rooms, mini golf courses, and haunted houses. Their services transform ordinary spaces into mesmerizing environments complete with animatronic monsters and themed adventures, like the “Wizard’s Adventure”. They focus on high-quality construction and immersive user experiences to stand out in the family entertainment market.
Target Market Analysis
Thrill Builders’ primary target market includes family entertainment centers looking to offer unique experiences to their patrons. They cater to both kids and adults by offering a variety of attractions that promote interactive play and entertainment. Their custom designs are crafted to drive repeat business and appeal to those seeking novel, thrilling experiences.
Financials and Growth Potential
The company demonstrated substantial growth potential on Shark Tank, with ambitions for expansion backed by $300k in funding from investors. With Thrill Builders’ $5.5 million gross sales figure, they appear to be on a profitable trajectory. Investments are likely to go toward scaling up their operations and enhancing the quality and variety of their offerings to meet the rising demand for interactive family entertainment solutions.
Creative and Operational Aspects
https://www.youtube.com/watch?v=Sxxbco5BieY&embed=true
Thrill Builders has been recognized for combining imaginative design with precise operational execution. Their work translates creative visions into tangible, immersive experiences.
Design and Theming Process
The design phase at Thrill Builders begins with a collaborative effort among artists, CAD drafters, and game designers. They focus on creating immersive environments that may include animatronics, props, and decor tailored to each project’s theme. The founder, Guy Kitchell, has fostered an environment that allows for such creativity to flourish, ensuring that each step of the theming process is both innovative and attentive to the client’s vision.
- Artists: Sketch and conceptualize the initial visuals.
- CAD Drafters: Translate artistic concepts into detailed plans.
- Game Designers: Infuse interactivity with storytelling.
Manufacturing and Installation
Once the design is approved, the manufacturing begins at Thrill Builders’ facility, utilizing the skilled hands of carpenters and faux finish painters to craft high-quality components. The installation integrates sound, scent, and lighting elements, delivering a comprehensive sensory experience. The company extends their services beyond traditional settings to include bowling venues and similar entertainment facilities.
- Carpenters & Painters: Create real-world versions of the designed pieces.
- Installation: Meticulous placement and testing of all elements.
- Maintenance: Ongoing support ensures lasting performance and safety.
Thrill Builders effectively turns creative conceptions into operational successes, delivering atmospheric and engaging environments for a variety of entertainment spaces.
