SoleMates from Shark Tank

SoleMates shark tank
Advertiser Disclosure: Seriosity.com may earn commissions from qualifying purchases.

Heels are always in fashion. A pair of stunning heels is all you need to achieve the perfect look and accentuate your outfit. Heels play various functions in our lives, adding height and elegance and improving our overall posture. Wearing the right heels is just as important as matching them with your outfit. You don’t want them to be too slim as that would increase the chances of your shoes sinking into the grass. However, you need not worry because SoleMates is here to help with this. Read on to find out more about this amazing product.

Introduced by Becca Brown and Monica Ferguson, SoleMates is a company that specializes in improving the comfort and stability of footwear, especially heels. They aim to make a woman’s life easier with the help of rubber heel protectors that prevent your shoes from sinking into the grass. Now you can enjoy the perfect evening outdoors wearing your favorite pair of slippers without worrying about tripping. If you are someone who adores heels and thinks their outfit is incomplete without them, SoleMates has also introduced a wide range of shoe care products for women.

The rubber slip-overs over your heels are transparent and easy to put on and take off. This product helps support your feet on irregular surfaces, allowing you to achieve the perfect balance while working in a high pair of heels.

After seeing that their business was growing in popularity, they decided to expand it by appearing on Shark Tank and pitching their product to the Sharks. The two entrepreneurs aimed to seek an investment of 500,000 dollars in exchange for a 10% ownership of SoleMates.

Although they were making sufficient profits, they still decided that they needed some external financial help to expand their operations. They started their pitch by describing the importance of shoes in women’s lives. Becca also pointed out that while heels add glamor to any look, wearing them does come at a price. Regardless of how experienced you might be in carrying them, there is always a risk of the heels slipping or sinking into the grass or the cracks in sidewalks at a wedding or an outdoor event.

They described how their motivation behind the business was to allow women to feel confident and free while wearing their shoes. The Sharks inquired about the business’s finances. Monica replied, stating that they had made a revenue of 1.1 million dollars in the past year and that the revenue figure was expected to reach 1.5 million in the current year. They managed to impress the Shakes and received the following offers:

  • An investment of $100000 In exchange for a 10% Ownership of the company and a known balance of $400,000.
  • An investment of $500,000 In exchange for a 25% ownership of the company.

Final deal: they decided to accept Robert’s offer of an investment of $500,000 In exchange for a 20% equity in SoleMates.

After the appearance on Shark Tank, they experience a significant increase in the number of sales. They also expanded their product range, including winter shoes, freshness, and blister protectors. To cater to their increasing demand, they collaborated with CVS and sold their products on their website and on Amazon. Many of their success is also attributed to positive reviews from celebrities and social media influencers, including Demi Lovato, Carrie Underwood, and Oprah Winfrey.

If you are wondering whether they are still in business, the answer is yes. They also tapped the bridal market by introducing a wide range of packages for the brides and bridesmaids.

Our Review of SoleMates

If you are a fan of heels, SoleMates is the perfect solution for you as it increases the contact space between the heels and the floor, which allows the heel to sustain pressure and prevents it from getting caught up in cracked spaces. The best part is that you don’t have to pay for shipping for orders over $20 and if you’re opting for bridal packages. Walking in heels has never been easier.

After a careful review of this product, we have to say that we are very impressed and recommend this product to all the women who love wearing heels. Safety and comfort always come first. Now you can flaunt the perfect pair of Heels without worrying about them sinking into the grass are getting caught up in cracked flooring. You can also benefit from a wide range of shoe care products such as shoe fresheners, blister blockers, self-adhesive shoe cushions, etc. These products have been carefully designed to make your life easier while walking in heels.

Pros of SoleMates

  • The shoe protectors prevent your heel from sinking into the grass.
  • This product is perfect for preserving shoes.
  • It is perfect for outdoor events, daily use, and weddings.
  • The rubber coating prevents damage to carpeting and delicate wooden floors.
  • The heel protectors can be reused.
  • Provide balance and comfort.
  • Allows you to confidently walk across uneven surfaces with ease.

Cons of SoleMates

  • The protectors are slightly visible on dark-colored heels.

Who is SoleMates for?

SoleMates is designed for women who love wearing heels but often worry about tripping over or their Heels sinking into the grass.

Are There Any Alternatives?

The design of SoleMates of products is patented, which means they are one of a kind in the market. However, we have found some close alternatives that serve the same function as these rubber protectors. The best one, according to us, is the Heel Lovers Protective Heel Caps by FootFitter.

Our Final Thoughts

If you feel underconfident about wearing Heels because of the fear of tripping over, then we have just the product that can help. The solution is SoleMates. They specialize in making rubber protectors for heels that provide the balance and support you need while walking on the grass or in uneven spaces. So, take out your favorite pair of Heels, cover them up with the SoleMates rubber protector, and you’re ready to go. You can also benefit from a range of other shoe care products like bristle protectors and shoe fresheners.

About The Author