See The Way I See: Shark Tank Update – A Friendly Recap

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See The Way I See made a splash when it appeared on Season 14 of Shark Tank. Founded by Sophie Nistico, this unique clothing and lifestyle brand focuses on mental health awareness and destigmatization. Born out of Sophie’s own experiences with anxiety and chronic migraines, the brand has resonated with many people seeking a community and sense of belonging.

Sophie entered the Shark Tank seeking $250,000 for 10% of her business, delivering an impassioned presentation that touched on her personal journey with mental health and her determination to create a brand that would help others. Through the use of creative designs and empowering slogans on clothing items, See The Way I See aims to break the silence surrounding mental health and foster open conversations.

As viewers watched Sophie’s pitch unfold, they couldn’t help but wonder what would become of the brand after its Shark Tank debut. In this article, we’ll delve into the updates and developments surrounding See The Way I See since its appearance on the show, exploring how the brand has evolved and the impact it has made on mental health awareness.

Overview of ‘See The Way I See’

‘See The Way I See’ is a unique clothing and lifestyle brand founded by Sophie Nistico. The primary focus of the brand is mental health awareness and destigmatization. Sophie, as the founder, has firsthand experience with mental health issues, as she suffers from anxiety and chronic migraines since she was 15 years old.

The brand offers a wide range of products, including apparel like sweatshirts, stickers, accessories, jewelry, and stationery. With an inclusive approach, the clothing line aims to cater to all body sizes (S, M, L), allowing everyone in the community to express their support for mental health awareness.

One of the notable features contributing to the brand’s success is its strong social media presence, particularly on Instagram. Sophie’s art account provides a platform for her to showcase the brand’s designs, featuring various artwork and phone cases that emphasize the importance of mental health.

‘See The Way I See’ gained significant attention after Sophie Nistico appeared on Shark Tank Season 14, Episode 21. In the episode, she pitched her clothing line to the Sharks, asking for $250,000 for a 10% equity stake at a $2.5 million valuation.

Though the brand didn’t secure a deal with any Shark during the show, its message of mental health awareness has resonated with many individuals, and the clothing line continues to thrive. The brand has successfully built a community around its mission, providing people with a unique perspective of seeing and celebrating mental health struggles.

Origin and Founder

Sophie Nistico, a college graduate with a Bachelor of Science degree from Sacred Heart University, founded See The Way I See. Her passion for mental health awareness and her own experiences with anxiety and chronic migraines inspired her to start this unique clothing and lifestyle brand.

After completing her education, Sophie dove full time into her newfound business endeavor. She combined her artistic skills and her desire to destigmatize mental health by creating artwork that speaks to the struggles faced by those who deal with mental health issues. The artwork was then used to design clothing emblazoned with mental health-related phrases, which became the foundation of the See The Way I See brand.

Through Sophie Nistico’s dedicated efforts, See The Way I See has grown into a successful mental health awareness apparel business with a net worth of $2.5 million as of 2023. Her appearance on Shark Tank Season 14 helped bring more attention to the brand, garnering support from people who understand the importance of mental health advocacy. The brand continues to flourish, making a difference in the lives of those affected by mental health challenges.

Post ‘Shark Tank’ Progress

After appearing on Shark Tank Season 14, See The Way I See, a mental health awareness clothing brand founded by Sophie Nistico, experienced an impressive growth in sales and support. The business, which aims to bring together a community around mental health, gained significant attention from the public and media.

The founder, Sophie Nistico, entered the Shark Tank seeking $250,000 for 10% equity in her business. She presented her unique clothing line that emphasizes mental health awareness and destigmatization, inspired by her own experiences with anxiety and chronic migraines. Despite her emotional pitch, Sophie did not manage to secure an investment from the sharks.

Regardless of not winning a deal with any of the sharks, which included notable investors like Mark Cuban, Lori Greiner, and Kevin O’Leary, the exposure from the show significantly boosted the brand’s sales and visibility. This increased capital allowed See The Way I See to invest in marketing strategies and expand their product offerings.

In response to its growth, the business also expanded their warehouse space to accommodate the rise in demand for their mental health-focused apparel. This expansion enabled Sophie to further amplify the positive impact of See The Way I See on destigmatizing mental health issues and supporting those who are affected.

Post Shark Tank, See The Way I See’s net worth has increased, showcasing the building momentum of the brand. The company’s successful journey exemplifies how a strong vision, dedication, and resilience can drive a business forward even without securing an immediate investment from high-profile investors.

Product Range

See The Way I See is a mental health awareness clothing brand offering a variety of products catering to a diverse audience. The brand has an extensive range of items, including apparel, jewelry, accessories, and stationery. Sophie Nistico, the founder, aims to create a supportive community to destigmatize mental health issues through fun and creative designs.

The brand’s clothing line features an array of apparel such as t-shirts, sweatshirts, sweatpants, shorts, and tee shirts. Their casual clothing collection caters to a wide range of sizes, from XXS to 6XL, ensuring that everyone can find their perfect fit. The stylish and comfortable designs enable customers to comfortably express their support for mental health awareness.

In addition to apparel, See The Way I See also offers a selection of accessories. Tote bags, phone cases, and keychains are available for customers looking to carry their mental health advocacy with them wherever they go. These practical yet chic items radiate a friendly and welcoming vibe to spark conversations on mental health.

Jewelry is another key aspect of See The Way I See’s product line. The brand’s selection of rings and other jewelry items adds a fashionable yet meaningful touch to their collection. These delicate, eye-catching pieces allow customers to subtly show their support for the mental health community.

Lastly, See The Way I See extends its message of mental health positivity through stationery options. High-quality planners, journals, and other paper products encourage customers to express themselves through writing, being mindful of their mental well-being, and reflecting on their journeys.

Overall, See The Way I See’s extensive product range provides ample options for supporters of mental health awareness, helping to create a community that understands, acknowledges, and supports one another through various channels of communication.

Significance in ‘Mental Health’

See The Way I See is a unique clothing and lifestyle brand that emphasizes mental health awareness and de-stigmatization. Founded by Sophie Nistico, who suffers from anxiety and chronic migraines, the brand is built to bring together a community around mental health, offering support and resources to those who need it the most. Through positive affirmations and thoughtful designs, the products aim to normalize and destigmatize mental health conversations.

Collaborating with organizations like NAMI and the AMF Migraine Foundation, See The Way I See has garnered a solid reputation in the mental health community. By partnering with these organizations, the brand provides valuable resources and advice to individuals struggling with mental health issues. This reinforces the brand’s commitment to creating a supportive environment for all.

One of the key aspects of See The Way I See’s mission is empowering self-love and promoting positive mental health. With their clothing featuring positive affirmations on the sleeves, customers are encouraged to express themselves and engage in self-affirmation. The seamless integration of these messages into the fashion items helps to break down barriers and encourages open conversations about mental health.

Furthermore, See The Way I See has built a community where individuals can openly discuss their mental health, seek support, and find advice. By creating this sense of belonging, the brand fosters an environment of understanding and acceptance for those affected by mental health issues. This welcoming community works hand in hand with the clothing line, allowing people to wear their support proudly, both literally and figuratively.

In conclusion, See The Way I See is more than just a clothing brand. It represents a movement towards mental health awareness, destigmatization, and positive change. By promoting self-love, offering resources, and building a supportive community, the brand has become a significant force for good in the realm of mental health.

Business Aspects

See The Way I See is an apparel business founded by Sophie Nistico, who strove to create a clothing line that would normalize mental health conversations and destigmatize the struggles faced by many. The brand carries clothing emblazoned with mental health-related phrases, which has gained traction with customers who resonate with the messaging.

Sophie appeared on Shark Tank Season 14, Episode 21, seeking an investment of $250,000 for 10% equity, valuing her business at $2.5 million. Although the sharks were intrigued by the idea and acknowledged the importance of mental health awareness, they ultimately did not strike a deal.

Despite not securing a deal on Shark Tank, the brand has been making sales through its unique approach of releasing products in “drops.” This strategy allows for a single drop to generate significant revenue and keeps customers engaged and wanting more. Their products have reached not only individuals but also organizations and mental health advocates that share their mission.

While there is no explicit mention of the brand being on Amazon, advertising their products online and through social media has played a significant role in boosting their sales. Collaborating with influencers and mental health organizations can further increase the brand’s reach and impact.

In order to grow the business, Sophie must focus on several aspects, including expanding the product line, managing production costs, and assembling a strong team to work on product development, marketing, and customer support. Additionally, exploring partnerships with other companies and online marketplaces may help amplify the brand’s presence and provide a wider audience access to the empowering message behind See The Way I See.

By diligently working on these aspects, the apparel business can continue to make a positive impact on mental health awareness and support individuals who are going through their personal journey to overcome challenges.

Connecting Online

See The Way I See is a mental-health awareness clothing brand that strives to create a community around mental health. To achieve this, the company utilizes various online channels to spread its message and engage with its target audience.

The brand actively maintains a strong presence on social media, particularly on Instagram. Through this platform, customers and followers can stay updated on the latest collections, designs, and mental health initiatives. See The Way I See’s Instagram account features not only their clothing designs but also artistic expressions with an art account dedicated to promoting mental health awareness through creative illustrations.

The main hub for all See The Way I See-related information is its website, Here, visitors can browse and purchase the brand’s unique clothing, and find resources on mental health support and advice. The website also beautifully catalogs the stories of those who have found solace in See The Way I See’s clothing and message.

In summary, See The Way I See embraces the power of online platforms like Instagram and their official website to foster connections with their audience, promote mental health awareness, and offer support through their clothing line and resources. This friendly and accessible approach aims to ensure a positive impact on those struggling with mental health issues.

See The Way I See Community

The See The Way I See community is a welcoming and supportive space for individuals who experience various mental health challenges. Created by Sophie Nistico, the founder and CEO of the company, the community prides itself on inclusivity and understanding, providing a safe online and in-person environment for people to share their experiences with one another.

One notable aspect of the See The Way I See community is its dedication to size-inclusivity, ensuring that everyone feels comfortable and represented in the clothing line. With a thoughtful marketing approach, the brand showcases models of different shapes and sizes, emphasizing the importance of representation and body positivity.

Anxiety plays a significant role in the design and creation of many See The Way I See products, with clothing pieces featuring phrases that help wearers work through their mental health struggles. For instance, their sensory overload hoodie and migraine brain crewneck provide a fashionable and discreet way for users to express themselves and cope with their mental health.

Another popular item in the collection is the “Overthinker Since Birth” crewneck, resonating with a universal sentiment shared by individuals suffering from anxiety and overthinking. By including such relatable phrases on their products, the brand fosters connections and promotes shared understanding within the community.

The See The Way I See community not only provides a platform for those experiencing mental health issues but also actively creates a space where members can find comfort and support. Through their inclusive approach and eye-catching designs, the brand helps users feel seen, heard, and understood.


See The Way I See is a clothing line dedicated to spreading mental health awareness, created by Sophie Nistico. After appearing on Shark Tank Season 14 Episode 21, Sophie presented the business to the sharks, asking for $250,000 in exchange for 10% equity at a valuation of $2.5 million.

Unfortunately, the sharks did not invest in See The Way I See during the show. Despite this, the brand has continued to gain success and generate revenue, with an estimated net worth of $1 million at present. The rapid sales of mental health-based stickers on social media are a testament to the brand’s growing popularity and the support it has received from the public.

Not only does See The Way I See offer unique clothing and accessories, but it also strives to destigmatize mental health issues, providing a supportive community for those who suffer from anxiety, chronic migraines, and other mental health challenges.

In a friendly, empathetic, and compassionate tone, See The Way I See encourages conversation about mental health and takes a step towards normalizing the discussion of mental well-being. The brand’s ongoing achievements demonstrate the impact it has made in the market and its potential for further growth.