Sara Blakely Quotes on Success: Key Insights for Aspiring Entrepreneurs

Sara Blakely Quotes on Success

Sara Blakely, the self-made billionaire and founder of Spanx, has become a symbol of entrepreneurial success. Her journey from selling fax machines door-to-door to creating a revolutionary shapewear brand is a testament to her perseverance, wit, and innovative spirit. A myriad of Sara Blakely quotes on success offer valuable insights and inspiration for aspiring entrepreneurs and individuals looking to make their mark in the business world.

Blakely’s approach to embracing failure as a learning experience echoes throughout her motivational quotes, showing that setbacks can be powerful catalysts for growth and improvement. She also emphasizes the importance of believing in oneself and one’s ideas, as well as the value of standing out from the competition through daring to be different. The wisdom encapsulated in these quotes is a testament to Blakely’s hard-earned experiences, making them compelling and practical lessons for anyone seeking success in their own endeavors.

In the upcoming article, we will delve into the most thought-provoking and inspiring Sara Blakely quotes on success, offering insights and guidance drawn from the entrepreneurial journey of a world-renowned businesswoman. From overcoming fear and taking risks, to nurturing an innovation mindset and cultivating resilience in the face of adversity, these insights will equip you with the knowledge and motivation to navigate your own path to success with confidence and clarity.

Sara Blakely’s Success Journey

Sara Blakely, a renowned entrepreneur and founder of Spanx, began her journey in a humble and unconventional manner. Despite facing numerous challenges and setbacks, her determination and resilience propelled her to the heights of success.

Starting her career as a door-to-door fax machine salesperson, Blakely stumbled upon the idea of Spanx when she couldn’t find proper undergarments to wear under her white pants. This led her to start creating her own solution by cutting off the feet from a pair of pantyhose. After dedicating her evenings, weekends, and savings to develop a prototype, she eventually founded Spanx in 2000.

Throughout her journey, Sara Blakely has learned countless lessons and experienced some valuable milestones. One such milestone came in 2000 when Oprah Winfrey named Spanx as one of her “Favorite Things,” a significant turning point for the company’s success. As the face of the brand, Blakely also focuses on empowering others with her story, mentorship, and philanthropic efforts.

Sara’s husband, Jesse Itzler, has been a great support system throughout her journey, and their family dynamic exemplifies the balance between personal and professional life. Both Sara and Jesse’s support for each other’s businesses and shared passion for entrepreneurship foster a bond that is hard to find.

Sara Blakely attributes her mindset to her father, who encouraged her and her siblings to embrace failure and try new things. This early-life mindset carried her through her entrepreneurial journey and continues to be a cornerstone of her philosophy.

Friends, mentors, and fellow entrepreneurs also play an integral role in Blakely’s success story. Her networks in the business world provide valuable insight, support, and inspiration. This collaborative environment has undoubtedly contributed to her ability to build and grow a brand like Spanx.

Throughout Sara Blakely’s success journey, her resilience, determination, and willingness to learn from her failures stand out as crucial factors in her accomplishments. As a result, her story serves as an inspiring example for aspiring entrepreneurs and anyone taking on challenges in their own lives.

Famous Quotes on Success and Failure

Sara Blakely is an American billionaire entrepreneur and founder of the shapewear company, Spanx. As a self-made billionaire, her quotes on success and failure have inspired many, showcasing her positive attitude, strong vision, and confident mindset. Below are a few famous quotes that demonstrate her perspective on the subject.

  • “Most of the reasons we don’t do things is because we’re afraid to fail. I just made a decision one day that I was not going to do things in my life because of fear.” This quote shows Blakely’s firm belief in overcoming fear and focusing on success without the burden of negative thinking.
  • “Instead of failure being the outcome, failure became not trying. And it forced me at a young age to want to push myself so much further out of my comfort zone.” Here, Blakely encourages everyone to redefine their perception of failure. Instead of seeing it as a result, she sees it as an absence of effort.
  • “You’ve got to embrace what you don’t know.” Blakely stresses the importance of being open to learning and growing, acknowledging that it’s impossible to know everything. She argues that what you don’t know can become your greatest asset.
  • “My dad encouraged us to fail. Growing up, he would ask us what we failed at that week. If we didn’t have something, he would be disappointed. It changed my mindset at an early age that failure is not the outcome, failure is not trying. Don’t be afraid to fail.” This quote highlights the significance of a supportive environment in fostering a positive attitude towards failure and success.
  • Having a mental snapshot of where you are, where you are going, and what you are moving toward is incredibly powerful.” Blakely emphasizes the power of visualizing one’s goals and maintaining a clear vision as a key to achieve success.

In summarizing some of Sara Blakely’s most motivational quotes on success and failure, it’s evident that her outlook centers around embracing fear, cultivating a positive attitude, and maintaining a clear vision of one’s goals.

Embracing Failures and Mistakes

Sara Blakely, the founder of Spanx, has achieved great success in her life and career, which is in part due to her willingness to embrace failures and mistakes. One of her most powerful quotes highlights this mindset: “It’s important to be willing to make mistakes. The worst thing that can happen is you become memorable” ( This outlook of taking chances and learning from failures has been a key factor in her business achievements.

The idea of embracing failure as a means of growth can be traced back to her childhood. Sara’s father followed Wayne Dyer’s guidance in teaching his children the power of failing big. He would ask the young Blakely, “So, what did you fail at today?” (Forbes). Instead of being criticized, Sara and her brother were encouraged to try new things and take risks.

By viewing failure as an opportunity for improvement, instead of a setback, Sara developed the courage to push herself out of her comfort zone. As she stated: “Most of the reasons we don’t do things is because we’re afraid to fail. I just made a decision one day that I was not going to do things in my life because of fear” (The STRIVE). This perspective allowed her to take chances and learn from her mistakes, eventually leading her to start Spanx and become a successful entrepreneur.

Embracing failure also helped Sara cultivate a strong problem-solving mindset. Asking herself, “How can I make this better?“, enabled her to innovate and improve upon existing models (CNBC). This approach has played a significant role in making Spanx a widely recognized brand.

In conclusion, Sara Blakely’s quotes and experiences emphasize the importance of embracing failures and mistakes as a way to learn, grow, and achieve success. By taking chances and learning from setbacks, Sara has become not only an inspiring figure but also a testament to the power of resilience and perseverance.

Overcoming Challenges and Obstacles

Sara Blakely, the founder of Spanx, has faced numerous challenges and obstacles on her road to success. Her inspiring quotes emphasize the importance of perseverance and embracing failure as a learning experience.

One of her key quotes states, “Most of the reasons we don’t do things is because we’re afraid to fail. I just made a decision one day that I was not going to do things in my life because of fear.” This demonstrates her courageous attitude toward taking risks and moving beyond the fear of failure. It also highlights the significance of hard work and determination in overcoming obstacles.

Blakely’s journey has taught her to turn weaknesses into strengths. In one of her quotes, she says, “Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else.” This quote encourages us to view our lack of knowledge as a potential advantage, rather than an obstacle.

Another essential aspect of overcoming challenges is adopting a positive outlook. Blakely believes that obstacles can often be blessings in disguise, which is evident from her quote, “It’s important to be willing to make mistakes. The worst thing that can happen is you become memorable.” This statement encourages us to embrace setbacks and learn from them, ultimately translating our experiences into valuable lessons.

In summary, Sara Blakely’s quotes on success emphasize the importance of perseverance, hard work, and a positive mindset in overcoming challenges and obstacles. By facing our fears, embracing our weaknesses, and maintaining a resilient outlook, we can successfully navigate through life’s adversities and achieve our goals.

Mindset and Attitude Towards Business

Sara Blakely, the founder of Spanx, has a unique mindset and attitude towards business that has contributed to her immense success. Her approach to success revolves around embracing failure, trusting your gut, and finding joy in the journey.

Blakely strongly believes in the power of failure as a learning tool. She has been quoted saying, “It’s important to be willing to make mistakes. The worst thing that can happen is you become memorable”1. This mindset was instilled in her by her father, who encouraged her to fail and learn from her experiences2. By viewing failure as an opportunity to grow, Sara Blakely has been able to take risks and make important decisions in her business ventures.

Another key aspect of Blakely’s attitude towards business is trusting her gut instincts. She asserts, “Trust your gut. Don’t let what you don’t know scare you, because it can become your greatest asset. And if you do things without knowing how they have always been done, you’re guaranteed to do them differently”3. This mindset has allowed her to cut through the noise, manage her resources effectively, and take a clear course of action that has helped her stand out in the market.

Moreover, Sara Blakely emphasizes the importance of finding joy in the process of building a business. She states, “I started thinking about joy. Everything in our society is so purposeful”3. By focusing on joy, she ensures that passion and creativity remain at the forefront of her decision-making process, ultimately leading to a more fulfilling and successful business experience.

Lastly, Blakely’s approach to money and power in business is quite refreshing. She believes that money can amplify your inherent qualities, stating, “I feel like money makes you more of who you already are”4. This perspective underscores the importance of maintaining a strong moral compass and self-awareness when navigating the world of business.

The Power of Clear Vision and Goal Setting

Sara Blakely, the founder of Spanx and a self-made billionaire, has always been a firm believer in the power of having a clear vision and setting goals. Her inspiring quotes on success reflect her confidence, knowledge, and neutral approach, providing valuable insights for aspiring entrepreneurs.

Blakely emphasizes the importance of having a clear vision, which entails knowing the desired outcome and position one wants to achieve. This vision allows individuals to remain focused on their objectives, providing a direction for all their invested efforts. As she shares, “Most of the reasons we don’t do things is because we’re afraid to fail. I just made a decision one day that I was not going to do things in my life because of fear.”

To stay focused on their goals, individuals must also develop a healthy mindset and a system that enables them to learn from their mistakes. Blakely, in one of her quotes, states, “My dad encouraged us to fail. Growing up, he would ask us what we failed at that week. If we didn’t have something, he would be disappointed. It changed my mindset at an early age that failure is not the outcome, failure is not trying. Don’t be afraid to fail.”

A crucial aspect of setting goals, according to Blakely, is acknowledging that the brain is the most powerful tool at one’s disposal. She is a strong advocate of using the power of the brain to visualize success, ultimately paving the way for it to become a reality. She impresses upon listeners the importance of believing in oneself and the ability to achieve great things: “You’ve got to embrace what you don’t know.”

In her quest for success, Blakely has always been proactive in surrounding herself with mentors and seeking knowledge from those who have achieved what she aims for, emphasizing the value of learning from others in achieving one’s goals.

In summary, Sara Blakely’s journey to success is marked by a clear vision, well-defined goals, a proactive learning attitude, and the resilience to turn failures into stepping stones. These attributes are well-reflected in her inspiring quotes, providing wisdom and motivation to anyone pursuing their dreams and aspirations.

Creating and Building the Spanx Brand

Sara Blakely, the founder of Spanx, has always been a strong advocate for embracing failure and pushing through challenges. Her journey to create and build the Spanx brand is full of inspiring moments and valuable lessons.

When Blakely first came up with the idea of Spanx, she recognized a gap in the market for functional, comfortable, and attractive undergarments. With determination and persistence, she embarked on a mission to create a product that would revolutionize the fashion industry.

While most people would be afraid to fail, Blakely’s mindset towards failure was shaped by her dad. Growing up, he would ask her and her siblings what they failed at that week, instilling in them the belief that failure is a sign of trying and learning. This approach allowed her to push herself out of her comfort zone and take risks in the face of challenges.

In the beginning, Blakely had to handle everything related to her business, from designing the prototypes to selling the products. This included cold-calling hosiery mills to develop a prototype and pitching her undergarment line to prestigious stores like Saks Fifth Avenue and Neiman Marcus. Through her tenacity, she managed to secure meetings with buyers and eventually persuaded them to stock her product.

Throughout her journey, Blakely remained confident and knowledgeable about the industry. She navigated the fashion world with conviction, leading to the success of her brand. Today, Spanx is a household name, making a significant impact on the way women feel in their clothes.

As a result of her hard work and dedication, Sara Blakely’s story of creating and building the Spanx brand is a testament to the power of perseverance, risk-taking, and embracing failure as a stepping stone to success. Her insights and advice continue to inspire entrepreneurs around the world, offering practical lessons on how to turn challenges into opportunities and build a successful business from the ground up.

How Sara Blakely Succeeded in the Fashion Industry

Sara Blakely’s journey to success began with a conscious decision to address a common issue faced by many women. She had a vision to create a product that would help women feel more confident in their clothes, leading her to develop the now-iconic SPANX brand of shapewear.

Starting with a simple idea and $5,000 of her own savings, Blakely designed the first prototype for SPANX by cutting the feet off a pair of pantyhose. Her unique and innovative solution to a common problem quickly captured the attention of women everywhere, and she soon found herself pitching her products to major retailers such as Neiman Marcus.

Blakely’s tenacious drive and unwavering belief in her product paid off, and SPANX became an immediate hit. Her commitment to understanding the needs of her target market allowed her to cater to a wide variety of women, offering solutions for different body types and wardrobe challenges.

In order to remain successful in the highly competitive fashion industry, Blakely focused on continuously expanding and improving her product line. She capitalized on the growing popularity of SPANX and branched out into other clothing categories, such as leggings, activewear, and denim, always prioritizing comfort, functionality, and style.

Throughout her career, Sara Blakely has credited her success to several key factors:

  • Embracing failure and learning from it
  • Taking risks and pursuing opportunities with determination
  • Maintaining a clear vision and staying true to her brand’s mission
  • Listening to her customers and adapting to their needs and preferences

By creating a product that resonated with women and building a brand that customers trust, Blakely has solidified her place in the fashion industry as a successful entrepreneur who continues to inspire others with her story.

Attitude Towards Life and Happiness

Sara Blakely, the founder of Spanx, has shared several insights on success and happiness throughout her journey. She believes that one’s attitude towards life plays a significant role in achieving success and maintaining happiness.

Blakely emphasizes the importance of perseverance in both life and business. One of her quotes highlights this: “Perseverance is the key to starting a successful business.” By staying persistent and dedicated, individuals can overcome obstacles and achieve their goals. This holds true not just in business, but in personal life as well.

In order to achieve a powerful and fulfilling life, Sara Blakely emphasizes the value of embracing failure and learning from mistakes. She explains, “Most of the reasons we don’t do things is because we’re afraid to fail. I just made a decision one day that I was not going to do things in my life because of fear.” By adopting this mindset, one can push themselves beyond their comfort zone and grow over time.

As for time itself, Blakely acknowledges that it is a precious resource. When discussing her own experiences, she says, “We don’t have the luxury of time. We spend more because of how we live, but it’s important to be with our family and friends.” Finding a balance between work and personal life allows for a happier and more fulfilling existence.

In the pursuit of success, Sara Blakely has maintained a focus on enjoying life and experiencing joy. She advocates for living life fully and making the most out of every moment. This mindset extends not just to her years of building Spanx, but also to her everyday activities and interactions with loved ones.

By incorporating these elements – perseverance, embracing failure, valuing time, and fostering happiness – individuals can adopt Sara Blakely’s attitude towards life and enjoy a successful and content existence.

Advice for Aspiring Entrepreneurs

Sara Blakely, the founder of Spanx, has some inspiring words for aspiring entrepreneurs as they work towards achieving their dreams. She is known for her confident, knowledgeable, and clear advice that has helped many overcome obstacles and find success.

One of the key aspects of Sara’s advice is her attitude towards failure. She once said, “It’s important to be willing to make mistakes. The worst thing that can happen is you become memorable.” This statement highlights the importance of embracing failure as a natural part of the entrepreneurial journey. Instead of being deterred by setbacks, use them as opportunities to learn and grow.

Sara’s father played a significant role in shaping her approach to failure. Growing up, he would ask her and her brother about their failures, making it clear that the real failure was not trying at all. This mindset pushed Sara to go outside her comfort zone and seize opportunities she might have otherwise missed.

Another piece of advice from Sara is to trust your instincts when faced with difficult decisions. She believes that staying true to oneself and not being swayed by negative comments can lead to success. As an entrepreneur, you will inevitably face criticism and setbacks, but it is essential to remain resilient and trust your vision.

One motivating story from Sara’s journey is the moment she decided to take a leap of faith and pursue her business idea. She realized that most people don’t do things because they’re afraid to fail. This epiphany made her determined not to let fear hold her back, inspiring her to launch her now multi-billion-dollar company.

Giving back is another crucial lesson from Sara Blakely’s entrepreneurial experience. When she reached success, she decided to give away half of her wealth to positively impact others’ lives. This philanthropic mindset demonstrates the importance of using one’s success for the greater good, which can also serve as a motivating factor for aspiring entrepreneurs.

To sum up, Sara Blakely’s advice for aspiring entrepreneurs emphasizes embracing failure, trusting your instincts, seizing opportunities, and giving back to make a difference. Her success story serves as a powerful example of how resilience, determination, and a positive attitude can pave the way to fulfilling one’s dreams.

Spanx’s Business Growth and Expansion

Spanx, the leading shapewear brand, was founded by Sara Blakely, who made her mark on the world of fashion and retail with her innovative and practical approach. Her success story, which started in her apartment in Decatur, Georgia, is a testament to her unwavering determination and propensity for taking risks.

Blakely’s journey began with her frustration at a lack of suitable pantyhose options. Deciding against using traditional hosiery that would rip easily, she began exploring alternatives. By cutting off the feet of her pantyhose, she created the initial prototype of Spanx.

Her contagious energy and inspiration transformed this single product into a billion-dollar business, earning her the title of world’s youngest self-made female billionaire by Forbes Magazine in March 2012. Spanx’s growth and expansion were achieved without any traditional advertising, as the company relied mainly on word of mouth and celebrity endorsements to increase sales.

Over the years, the brand widened its product range to include bras, underwear, leggings, and activewear. Known for revolutionizing the retail industry, Spanx has become a household name and a staple in women’s closets all over the world. It is consistently mentioned in various media outlets, emphasizing the company’s significant impact on popular culture.

Now, Spanx is venturing into other apparel categories like denim, aiming to deliver maximum comfort to women. This expansion signifies the brand’s continuous dedication to addressing wardrobe woes, meeting customer demand, and driving growth in the retail market.


Sara Blakely has become an influential figure in the world of entrepreneurship and success. Her quotes on success can be both inspiring and thought-provoking. They often emphasize the importance of persistence, learning from failure, and stepping out of one’s comfort zone. These powerful messages encourage aspiring entrepreneurs to adopt a confident, knowledgeable, and clear approach to their endeavors.

One key theme among Blakely’s quotes is the concept of embracing failure. By encouraging others to be open to making mistakes, she highlights the essential role of failure in growth and personal development. By reframing failure as a learning opportunity, Blakely promotes a neutral yet proactive outlook that can empower individuals to push through obstacles and achieve success.

Another important aspect of Blakely’s success philosophy is the emphasis on self-belief and confidence. Her quotes remind us that doubts and fears should not deter us from pursuing our dreams. Instead, we should muster the courage to face these challenges, as overcoming them will ultimately contribute to our success.

In conclusion, Sara Blakely’s quotes on success serve as valuable lessons and guideposts for individuals seeking to excel in their personal and professional lives. By maintaining a confident, knowledgeable, neutral, and clear approach, one can navigate the often uncertain path towards success with greater ease, resilience, and determination.


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