Rule Breaker Snacks from Shark Tank

Rule Breaker Snacks shark tank

Rule Breaker Snacks are a vegan and gluten-free alternative to regular chocolate brownies. They’re free from any dairy products, eggs, or wheat. Anyone of any age can eat them. The company was founded by Nancy Kalish, who was once a health journalist.

She invented the product when she was looking for a healthy alternative to regular cookies. The brownies are chickpea-based, plus they’re non-GMO and completely kosher. They come in a wide variety of delicious flavors and can be bought from your local Walmart. The cookies are a little expensive but are a good investment.

They’ve added bits to the menu now too. And although they currently only ship in the United States, it’s possible to get them shipped to other countries too through foreign distributors. The product has official Kosher certification and is Halal too. It doesn’t contain any aluminum and is thoroughly tested for safety.

Apart from regular consumers, it can be ordered by people hoping to sell it themselves in a wholesale amount through a website that offers free delivery and some terms to abide by while selling them.

The company was officially launched after they managed to get funding through Kickstarter. They got $28,402 when they first started. Kalish wanted to use the Shark Tank investment to expand the business.

Are They Still an Active Company?

Yes, they are active and still in business.

How Did the Shark Tank Pitch Go?

Nancy came to Shark Tank seeking an investment of $400,000 for a 10% stake in her company. Her company’s current net worth at the time of the episode was at $4 million.

She started the pitch by sharing what ingredients weren’t part of the Rule Breaker Snacks, and demonstrated by actually tossing them out. Then it was time for her to share her sales, which were currently at $1.3 million in profit. But, she’d also acquired a debt of almost $1.6 million, which made the Sharks uneasy.

When Rule Breaker Snacks went on Shark Tank, the company had made $1.3 million in sales, of which $500,000 had been made in the last year. Nancy says that even though sales are good, the company won’t have a positive cash flow until it makes $1.7 million.

Because the snack market is so competitive and the company has a lot of debt, the sharks were hesitant to make a proposal on the snacks company, so she left without making a deal. Even though this is the case, her brownies and blondies are all still sold in different places on the internet.

Nancy still managed to get an investment from Grupo Bimbo, which is one of the largest banking firms. That’s why the company’s still in business.

Our Review of Rule Breaker Snacks

We decided to try out Rule Breaker Snacks for ourselves to see how they would taste.

The good news is that the brownies are vegan-friendly, and they’re a healthy option because they don’t have any gluten in them. It’s perfect for people with allergies. They’re also a better snack to take to school and are kosher-friendly. They’ve got a variety of flavors like Chocolate Brownie and Blondies. Their products also undergo a lot of allergy testing, and the ingredients that might cause allergies aren’t even included in the lab.

They also only use RSPO-certified palm oil, which has less of a negative impact on the environment; it’s also much healthier than regular saturated fat oil.

The bad news is that some people might find the taste a little odd because they don’t taste like regular brownies at all, which makes them a poor alternative. They were also quite expensive.

Pros of Rule Breaker Snacks

  • GMO-free
  • Allergen-Free
  • Vegan-Friendly
  • Kosher
  • Variety of flavors

Cons of Rule Breaker Snacks

  • Expensive
  • Don’t taste as good as regular brownies

Who Is Rule Breaker Snacks for?

These brownies mainly aim at people who practice a vegan diet or are allergic to gluten.

Are There Any Alternatives?

Gluten-Free desserts are nothing new, there are many alternatives on the market to Rule Breaker Snacks.

The NuGo Fiber Brownie Bar is one good alternative. These low-calorie brownie bars are both nutritional and delicious. They’re suited to a vegan diet since the ingredients are plant-based and they’re free from soy, which means that they’re unlikely to cause allergies.

Plus, these brownie bars are rich in fiber which is really good for digestion. They also act as a laxative if taken with water. Just like Rule Breaker Snacks, they’re free of any artificial ingredients.

Another good alternative is the CLIF BAR which is a protein bar in the form of a chocolate brownie. Although they aren’t free of allergens like Milk, Soy, Peanuts, or Rye. These brownies are GMO-Free, have a low-calorie count, and give you a lot of protein. They’re good to carry while camping or engaging in a lot of outdoor activities because they give you a boost of energy.

They’re also made of plant-based ingredients and have a delicious variety of flavors. The flavors are possibly also better than Rule Breaker Snacks since it includes carbohydrates without adding any artificial flavors. Most of their ingredients are organic.

Kids might prefer these brownie bars too, since they’re chewy and soft because they’re actually made of rolled oats. The packaging is also really attractive, which will draw young people to it even more.

Our Final Thoughts

The Rule Breaker Snacks are a great healthy alternative for people who are on a diet or can’t really eat gluten because they’re allergic to it. They’re also extremely good for school-going kids because of their nutritious content and the fact that they’re made of plant-based ingredients. Also, they’ve got a pretty long shelf life of 6 months so you can easily buy in bulk.

However, the taste might put off kids who are more concerned with how cookies taste rather than their nutritional benefits.