Pluie: Shark Tank Update – Latest Developments and Insights

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Pluie, founded in 2020, is revolutionizing the baby care industry by focusing on cleanliness and innovative technology. The brand is best known for its self-sanitizing Pluie Diaper Changing Table, which sets it apart from traditional public washroom options. Powered by proprietary UV-C light technology, this unique product aims to improve the diaper-changing experience for both parents and babies.

In a memorable episode of Shark Tank Season 14, Addie Gundry and Brittany Hizer presented Pluie’s game-changing self-sanitizing baby changing table to the notorious panel of investors. Their pitch highlighted the table’s practicality, modern design, and ability to address common hygiene concerns associated with public changing tables.

Since their appearance on the show, interest in Pluie has continued to grow, capturing the attention of parents and caregivers who prioritize cleanliness and convenience in their baby care routines. With the continued success of their products, Pluie is undoubtedly making waves in the industry and changing the way we view public diaper-changing solutions.

About Pluie

Pluie is a Chicago-based baby care brand known for its innovative technology and modern designs, focused on providing clean and comfortable products for babies. Founded by Addie Gundry and Brittany Hizer, the startup aims to offer optimal solutions to parents looking out for the well-being of their children.

The company gained significant attention after appearing on the popular television show Shark Tank in Season 14. One of Pluie’s innovative products featured on the show was the self-sanitizing Pluie Diaper Changing Table, which provides a clean and comfortable solution for baby’s diaper changing needs.

Since their appearance on Shark Tank, Pluie has continued to grow and develop plans for the future, with a focus on expanding their product line and enhancing the overall experience for parents. The brand’s dedication to cleanliness, practicality, and comfort makes it a noteworthy option for parents seeking out the best for their little ones.

The Founders

Addie Gundry and Brittany Hizer are the dynamic duo behind Pluie, a baby care brand that captured the attention of millions through their appearance on Shark Tank. They share a passion for creating innovative and essential products for parents, ensuring the comfort and safety of their little ones.

Addie Gundry, the founder of Pluie, got the inspiration for the self-sanitizing diaper changing table during a challenging experience in 2018. While out with her husband and 10-month-old baby, they needed to change their child’s diaper in a public restroom. Unfortunately, the restroom and changing station were far from clean, sparking the idea for a better, more hygienic solution.

With a background in product development and business, Addie was well-equipped to turn her vision into reality. Joining forces with Brittany Hizer, they embarked on their entrepreneurial journey together. Brittany, prior to becoming Pluie’s COO, had an impressive career in management and operations, making her an invaluable asset to the company.

The founders’ dedication and collaboration paid off with their successful presentation on Shark Tank’s Season 14. Thanks to their groundbreaking self-sanitizing diaper changing table, they have earned a spot in Time’s Best Inventions of 2021 and received a Chicago Innovation Award in 2022.

Together, Addie Gundry and Brittany Hizer continue to build Pluie as a brand that parents can trust and rely on for their baby care needs. Their unique and practical solutions are testament to their shared commitment of making parenting a little easier and more enjoyable.

Appearance On Shark Tank

Pluie, a revolutionary baby care brand, made waves with their appearance on ABC’s popular television show, Shark Tank. During Season 14, Episode 16, co-founders Addie Gundry and Brittany Hizer showcased their innovative self-sanitizing Pluie Diaper Changing Table to the esteemed panel of sharks, hoping to secure an investment to propel their business forward.

The duo presented their idea with enthusiasm, detailing how their product provides a clean and comfortable solution to diaper changing in public restrooms. The self-sanitizing Pluie Diaper Changing Table utilizes proprietary UV-C light technology to sanitize the changing surface, ensuring cleanliness and safety for babies. The sharks listened intently, clearly impressed by the concept.

At the end of their pitch, Gundry and Hizer asked for $500,000 in exchange for a 5% equity stake in their company. This proposal placed the valuation of Pluie at a whopping $10,000,000. The sharks recognized the potential in Pluie’s technology and modern design, and a lively discussion ensued among them.

Mark Cuban, one of the notable sharks, showed great interest in Pluie’s innovative approach to public changing tables. However, despite the positive feedback from the sharks, no concrete deal emerged during the episode. Nevertheless, the exposure from appearing on Shark Tank has undoubtedly increased awareness of Pluie and paved the way for its growth.

With big plans for 2023, Pluie is set to revolutionize the baby care industry one changing table at a time. Although they did not secure the desired investment on Shark Tank, their innovative approach and dedication to improving the lives of parents and babies have gained them a significant following.

Pluie’s Unique Product

Pluie has revolutionized the baby care industry by introducing a truly innovative product, the self-sanitizing diaper-changing table. This game-changing piece of equipment keeps little ones safe, clean, and comfortable during diaper changes, even in public restrooms.

The heart of this table’s sanitization capabilities lies in its patented UV-C light system. This state-of-the-art technology makes it the world’s first and only self-sanitizing diaper changing table, giving parents peace of mind knowing their baby’s changing area is always clean.

In addition to its impressive sanitization features, the Pluie changing table has been designed with comfort in mind. Its modern and well-thought-out design ensures that both parents and babies have a stress-free diaper changing experience.

In summary, the Pluie self-sanitizing diaper-changing table is breaking new ground in the baby care world with its remarkable UV-C light system, providing a clean, safe, and comfortable space for diaper changes.

Importance of Sanitization

In today’s world, maintaining a hygienic environment is essential, especially when it comes to our children’s health and safety. Germs, bacteria, and viruses are present everywhere and can cause a variety of illnesses such as the flu, coronavirus, and E. coli infections. One place where these harmful microorganisms can be found in abundance is public baby changing tables.

Pluie’s self-sanitizing diaper changing table has introduced a revolutionary way to combat these health hazards using UV-C light technology. This innovative solution is not only effective against common bacteria but also viruses like the coronavirus and influenza. UV-C light has been proven to destroy the DNA of these microorganisms, which ensures a significantly cleaner, hygienic surface for diaper changing.

Furthermore, cleanliness and sanitization are imperative to prevent the spread of germs and maintain a healthy environment for children. Infants and toddlers are more susceptible to infections due to their developing immune systems, making it crucial for parents to have access to clean, hygienic changing facilities.

The self-sanitizing Pluie diaper changing table is geared towards increasing safety and convenience for families. Its effective sanitization process promises to provide parents with added peace of mind when changing diapers in public places. In this way, Pluie’s innovation contributes to healthier spaces and helps to protect our little ones from the potential health risks associated with unhygienic changing tables.

Public Utilization of Pluie

Public restrooms are essential facilities found in various places, from airports, stadiums, restaurants, amusement parks, to theme parks. The need for baby changing tables in these settings is undeniable to cater to families with infants. Pluie, a breakthrough in baby care, introduced the first self-sanitizing diaper changing table that can benefit numerous locations frequented by families.

Airports are bustling hubs where cleanliness is crucial. Implementing Pluie’s self-sanitizing changing tables can be a game-changer for parents traveling with infants, providing them with a convenient and hygienic solution for diaper changing needs. Moreover, stadiums and arenas, known for their massive crowd gatherings, can tremendously benefit from Pluie’s innovative technology, ensuring a sanitary experience for parents amidst concerts or sporting events.

In settings such as restaurants and eateries, hygiene plays a vital role. Parents dining in with their infants would appreciate Pluie’s clean and comfortable solution for diaper changing. Additionally, amusement and theme parks, where families spend hours enjoying attractions, could improve their customer experience by providing Pluie’s self-sanitizing changing tables in their restrooms, making a day at the park more enjoyable and convenient for parents with young children.

As the world moves towards embracing innovative technology, adopting Pluie in public bathrooms across various sectors can ensure a safer and more pleasant experience for parents and their infants. The self-sanitizing diaper changing tables can leave a positive impact on patrons, further promoting the location’s commitment to cleanliness, well-being, and family-friendly values.

User Demographics

Pluie’s self-sanitizing diaper changing table has been a game-changer for parents, particularly moms, who prioritize cleanliness and convenience when caring for their babies. The user demographics for Pluie’s products are understandably wide-ranging, as caregivers and mothers from various backgrounds and locations can appreciate the practical and innovative solutions offered by the company.

Young, first-time parents are a key demographic for Pluie. These moms and dads are often seeking modern, safe, and user-friendly products to make their lives easier as they navigate parenthood. Pluie’s self-sanitizing diaper changing table, as well as their Pluie Pret Changing Mat, address parents’ concerns about germs and cleanliness while providing a stylish and practical option for one of the most frequent tasks they perform.

Caregivers, such as nannies, babysitters, and daycare workers are also highly appreciative of Pluie’s offerings. Not only do the products contribute to maintaining a hygienic environment for the little ones they care for, but they also make caregivers’ jobs more efficient and streamlined, which is vital in a profession where time management is key.

Mothers who are eco-conscious and value sustainable practices will find Pluie’s products appealing, as the company is dedicated to using recyclable materials and prioritizing longevity in their designs. This ensures that their products last longer, reducing waste and lessening the environmental impact associated with frequent replacement.

Finally, Pluie’s products cater to families who frequently travel or spend time in public spaces where access to a clean and sanitary changing station is not guaranteed. The Pluie Pret Changing Mat, in particular, offers a portable and easy-to-clean option for parents on-the-go.

In summary, Pluie’s user demographics are diverse and far-reaching, making their products appealing and relevant to a wide array of parents, caregivers, and mothers. Their focus on cleanliness, convenience, and sustainability ensures a bright future ahead for the company.

Market Reception and Sales

Pluie has received a positive reception since its appearance on Shark Tank. The company has been making a significant impact in the baby care industry with its innovative public changing tables. With growing nationwide recognition, Pluie has been featured in various prestigious publications, such as Fast Company and Time Magazine, showcasing their world-changing ideas.

In terms of sales, Pluie has experienced continuous growth in their market, generating $2 million from sales in 2023 alone. The company’s annual revenue is reported to be around $550k, bringing their total net worth to an impressive $8 million in 2023. This growth is a testament to the demand for cleaner and more comfortable solutions for parents and caregivers when changing diapers in public spaces.

Not only has Pluie been getting attention in the media, but the company has also earned accolades for its innovation. They have received recognition at the Chicago Innovation Awards, showcasing the impact they are making in their local community and industry. Additionally, a PRNewswire article featured Pluie’s achievements, further boosting their brand visibility and credibility.

Overall, the market reception for Pluie has been nothing short of positive. Their sales continue to rise, and their innovative products are garnering attention from both the media and prestigious award ceremonies. Pluie is successfully catering to the needs of parents and caregivers, providing a cleaner and more comfortable changing table experience in public restrooms.

Expansion and Investment

Since their appearance on Shark Tank, Pluie has made significant strides in expanding their business and securing investments. Even though they did not secure a deal on the show, their self-sanitizing diaper changing table has attracted attention from investors and customers alike. As of 2023, Pluie has an estimated net worth of $8 million, showcasing their success despite not getting a deal on Shark Tank.

The company’s revenue has also been growing steadily. In 2023, Pluie managed to generate $2 million from sales, with an annual revenue of around $550k. This growth can be attributed to their innovative product that caters to the needs of parents and caregivers.

Furthermore, Pluie’s changing tables are priced reasonably at $44.99, making them affordable for various establishments looking to improve their facilities. The self-sanitizing feature powered by UV-C light technology sets Pluie’s changing tables apart from others available on the market.

In addition to attracting investments, Pluie is also making a name for itself among startups and female-founded companies. As a company founded by Addie Gundry and Brittany Hizer, Pluie takes pride in being part of the small but growing number of female-founded businesses. With over 40,000 companies in the baby care industry, their accomplishment highlights the importance of innovation and strong leadership.

In conclusion, Pluie’s expansion and investment success can be attributed to their innovative product, reasonable pricing, and a growing market for hygienic and practical baby care solutions. With continued determination and a focus on meeting the needs of parents and caregivers, Pluie is poised for even greater success in the future.

Awards and Recognition

Pluie, the innovative self-sanitizing diaper changing table, has received several accolades since its inception in 2020. One of its most notable achievements is winning the Chicago Innovation Awards in 2022, which highlights the company’s dedication to improving public restroom experiences for families.

In 2021, the company was recognized by Time magazine as one of the Best Inventions of the year. This prestigious distinction further validates Pluie’s efforts to provide a safer, more hygienic, and convenient solution for diaper changing in public spaces.

In addition to these notable recognitions, Pluie is also a certified Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC). This certification demonstrates Pluie’s commitment to fostering diversity and inclusion in the business world.

With these recognitions and certifications, Pluie continues to make a significant impact in the world of innovative solutions for families. The company’s dedication to creating a cleaner and more comfortable public diaper changing experience has not gone unnoticed, and it is expected that Pluie will continue to receive more awards and recognition in the future.


Pluie, a baby care brand known for its innovative technology and modern designs, has had a significant impact on various stakeholders since its appearance on Shark Tank. The company focuses on creating clean and comfortable products for babies, such as the self-sanitizing Pluie Diaper Changing Table, which provides a practical solution for diaper changes in public spaces.

Hallmark Cards, a well-known brand for greeting cards and gifts, could potentially collaborate with Pluie to create a line of baby-related products. These items could feature Hallmark’s signature heartfelt messages and artistic designs, combined with Pluie’s modern approach to baby care products. This collaboration could lead to a mutually beneficial partnership helping both brands expand their market presence.

Crestliner Boat, a company specializing in the manufacturing of high-quality boats, may not have a direct connection with Pluie, but there is a possibility for cross-promotion. Crestliner could potentially offer Pluie’s products as a complementary addition to their boats’ family-friendly features. Having a clean and convenient diaper changing solution on board could enhance the boating experience for families with young children, thus helping Crestliner appeal to a wider audience.

QVC, a popular shopping network, could benefit from featuring Pluie’s innovative products on its platform. Showcasing the self-sanitizing Pluie Diaper Changing Table, as well as their recently introduced Pluie Pret Changing Mat, could attract new customers, particularly parents and caregivers looking for practical and stylish baby care items. With QVC’s wide viewership, Pluie could find success in reaching a broader audience and increasing sales.

In conclusion, Pluie’s success on Shark Tank has brought attention to various stakeholders, including brands like Hallmark Cards, Crestliner Boat, and QVC. These entities could potentially benefit from collaborating with or featuring Pluie’s innovative baby care products, thus contributing to their own growth and development.


Pluie, a baby care brand founded in 2020, aims to revolutionize the diaper changing experience with their innovative self-sanitizing Pluie Diaper Changing Table. They appeared on Shark Tank Season 14, where they introduced their product, which uses proprietary UV-C light technology.

The mission behind Pluie is to create a cleaner, more comfortable environment for both parents and babies during diaper changing occasions. With their unique technology, Pluie not only addresses concerns about hygiene in public washrooms, but also contributes to the well-being and peace of mind for families as they go about their daily routines.

Although Pluie did not secure a deal on Shark Tank, the brand has managed to create a thriving business. Their self-sanitizing diaper changing table has proved to be an impressive innovation that appeals to everyone who interacts with babies, whether at home or in public spaces.

In conclusion, Pluie’s dedication to baby care and the well-being of families shines through their products and their determination to provide a healthier, more enjoyable diaper-changing experience. By focusing on cleanliness and comfort, Pluie is giving families peace of mind as they navigate the challenges of parenthood.