The popular reality show Shark Tank continues to be a platform for entrepreneurs with innovative business ideas to win over successful investors, known as “Sharks.” One such memorable business pitch came from Nina and Sina Farzin, a couple with a vision for improving baby care products. Their company, Oogiebear, focuses on designing smart solutions to help babies and children breathe easier.
In Season 14, Episode 1 of Shark Tank, the Farzins stepped into the Shark Tank seeking an investment of $400,000 in exchange for 5% equity in their company. With a valuation of $8 million, the couple captured the interest of the Sharks with their innovative yet practical products. Their presentation and passion for creating essential baby care items impressed the investors and resulted in a life-changing deal.
Barbara Corcoran and Robert Herjavec, two of the show’s Sharks, saw the potential in Oogiebear and agreed to invest in the company. With the help of this partnership, the Farzins have continued to grow their business, providing parents with innovative and effective solutions to care for their little ones.
Oogiebear’s Shark Tank Journey
Mark’s Offer
In season 14 of Shark Tank, entrepreneurs Sina and Nina Farzin pitched their innovative baby product, Oogiebear, to the panel of sharks, which included Mark Cuban, Lori Greiner, Daymond John, Barbara Corcoran, and Robert Herjavec. Seeking $400,000 for a 5% equity stake in their company, the duo shared how Oogiebear had made $5.4 million in sales, with $1 million in profit. This drew the attention of the sharks, particularly Mark Cuban. He saw potential in their product and made them an offer.
Barbara and Robert’s Counter Offer
Before Sina and Nina could make a decision on Mark Cuban’s offer, Barbara Corcoran and Robert Herjavec swooped in with a counter offer. They understood the value of Oogiebear and wanted to provide their expertise in scaling the business. The entrepreneurs now faced a difficult choice between Mark’s offer or the joint offer from Barbara and Robert.
The Final Deal
After deliberating, Sina and Nina ultimately had to choose the deal that would be best for their company’s growth. While Mark Cuban’s offer was enticing, they believed that the combined resources and experience of Barbara Corcoran and Robert Herjavec would be an excellent opportunity to continue expanding their business. They accepted Barbara and Robert’s counter offer, securing a strategic partnership that would help Oogiebear build on its success.
Thanks to their successful pitch on Shark Tank, Oogiebear products are now available on their official website and at major retailers like Target, Buy Buy Baby, Nordstrom, Walmart, and Amazon.
About the Founders
Nina Farzin is the CEO and President of Oogie Solutions LLC, the company behind Oogiebear. She started this company in March 2015, with the goal of providing parents around the world with useful tools to make caring for their children easier and more enjoyable. Nina is an R.Ph., Doctor of Pharmacy by profession. With her background in healthcare and passion for innovative gadgets, she was uniquely positioned to create a product like Oogiebear, which helps parents safely and effectively clean their baby’s nostrils and ears.
Nina’s husband, Sina Peter Farzin, is also a vital part of the Oogiebear story. Sina is a successful businessman in his own right, working as a periodontist in Rockville, Maryland. As the Periodontist of Sina Peter Farzin DDS LLC since May 1999, he has built a thriving practice and gained valuable experience as an entrepreneur. Together, Nina and Sina have worked hard to bring the Oogiebear vision to life, combining their unique skill sets and leveraging their shared understanding of healthcare to create a truly game-changing product.
The Oogiebear has come a long way since its inception in 2015. In a memorable episode of “Shark Tank,” Nina Farzin made a successful pitch and secured a combined $600,000 investment from venture capitalists Barbara Corcoran and Robert Herjavec, giving them a 10% stake in the company. This investment opened many doors for the company, allowing Nina and Sina to continue to develop and expand their product line.
Today, the dynamic duo of Sina and Nina Farzin remain at the helm of Oogie Solutions LLC, steering the company and its flagship product, the Oogiebear, towards even greater success. They remain committed to their vision of providing parents with simple, safe, and effective solutions that make the daily tasks of parenthood just a little bit easier.
Product Overview
Oogiebear is a unique baby care product specifically designed to help parents with the delicate task of booger and earwax removal for their infants. This innovative tool, often referred to as a baby booger picker, offers a safe and effective solution that is both soft and non-toxic for little ones.
The product features a dual-sided design with a soft rubber scoop on one end, perfect for gently removing boogers, and a loop on the other end for safe earwax removal. Oogiebear’s bear head ensures that the tool does not go too deep into the nasal cavities or ears, preventing any harm to the baby. This simple yet smart baby care product is a great alternative to traditional methods like bulb aspirators and cotton swabs.
In addition to the baby booger picker, Oogiebear also offers other smart baby care products such as teething toothbrushes, teethers, and nasal aspirators. Their line of premium baby care products aims to enhance the overall health and well-being of infants, helping them breathe better and feel more comfortable. These items are made with non-toxic materials, ensuring the safety of every little one using them.
Oogiebear doesn’t stop at just providing tools for cleaning babies’ noses and ears. They also offer a range of balms, chest rubs, and other soothing solutions to help with various infant care needs like stuffy nose relief and easing teething pain. All of their products prioritize the use of natural and premium ingredients for the best possible care for little ones.
Apart from the product’s effectiveness and kid-friendly design, Oogiebear also has a design patent that makes it stand out from competitor baby booger pickers in the market. This is a testament to the company’s dedication to creating innovative solutions for parents looking for practical yet caring ways to address their babies’ everyday needs.
Overall, Oogiebear is a game-changer in the world of baby care products. Its innovative approach to solving common parenting challenges like booger and earwax removal sets it apart from the rest, making it a must-have tool for every parent who wants the best for their little ones. The safe, soft, and thoughtfully designed product line offers solutions that make parenting easier, allowing parents to focus on their baby’s happiness and well-being.
Post Shark Tank Update
OogieBear has seen significant growth since its appearance on Shark Tank. The company went on Shark Tank in Season 14 Episode 1 and asked for $400,000 for 5% equity at an $8 million valuation. They successfully secured an investment from Sharks Barbara Corcoran and Robert Herjavec.
The product has been well-received by customers, and many parents are praising it as a helpful tool to use during cold and flu season. The OogieBear baby booger picker effectively tackles dried boogers and provides relief to upset babies. Its patented design ensures safety, hygiene, and comfort.
In terms of sales, OogieBear can be found in various retail stores and online platforms. Their products are now available on Amazon, Walmart, Target, Buy Buy Baby, Nordstrom, and their official website. The expansion of retail partnerships has given OogieBear broader visibility and helped increase sales.
OogieBear’s website also offers other products like their chest rub for cold and flu symptoms. The diversification of their product line bodes well for the company’s future growth.
Revenue and net worth have increased alongside the company’s growth and expansion. OogieBear’s $8 million valuation continues to grow as they become more established in the baby care market.
The team behind OogieBear has leveraged the investment made by the Sharks to continue developing innovative and practical solutions. The entrepreneurs focus on creating business ideas that address parents’ needs and make caring for their children easier.
Regarding metrics, OogieBear has registered an increase in e-commerce sales and customer satisfaction. The company’s success in landing deals with large retailers shows its potential for even higher profitability.
In conclusion, OogieBear’s growth and success after Shark Tank can be attributed to their innovative approach to baby care products, strong retail partnerships, and the investment secured from the Sharks. The company is on an upward trajectory and continues to make progress in the baby care market.
