It is a line of plant-based eco-friendly waxes that improves your skiing experience. The company aims to significantly reduce the amount of petroleum-based waxes and other products deposited in the snow every winter.
MountainFLOW eco-Wax is entirely plant-based and contains 0% petroleum. It ensures that your skiing experience is smooth and environment-friendly.
The company takes pride in the fact that they introduced eco-friendly waxes when they were so rare in the market. They conducted several research and development tests to prove their product was better than conventional snowboard petroleum-based wax.
Are They Still an Active Company?
MountainFLOW eco-Wax is still an active company and has also introduced other products to their line, just like Peter mentioned in the pitch. The company has added race wax, bike lube, and other such products to its line of existing plant-based products.
How Did the Shark Tank Pitch Go?
Peter Arlein appeared on the show seeking $250,000 for 10% equity in his company, MountainFLOW eco-Wax.
Peter explained how he loved spending his time skiing in Colorado’s beautiful Rocky Mountains. Like other skiers, he also had to use a tremendous amount of ski wax to ensure that his skis ran smoothly in every snow condition.
He explained how nearly all the ski wax used worldwide is derived from petroleum, the same fossil fuel used to make gasoline and diesel. He thought that his product was created considering that whatever skiers like him put on their skis goes directly into the snow and eventually into our drinking water.
Peter revealed that tons of petroleum-based products are mixed with the snow and dispersed in the environment every winter. He created MountainFLOW eco-Wax, which is an entirely plant-based snowboard wax. The wax was biodegradable and worked well, just like a traditional petroleum-based wax.
The formula was still patent pending but rigorously tested, and it was proven that MountainFLOW eco-Wax was even faster than other conventional snowboard wax on the market. Peter explained how they already had a team of world champion snowboarders using MountainFLOW eco-Wax for their snowboards, playing a part in keeping our ecosystem petroleum free.
He demonstrated how MountainFLOW eco-Wax works by dripping the wax onto the ski and then ironing it in. Once the wax cools, the snowboarder is ready to hit the ground.
Peter explained that he was targeting all the markets, going direct to consumers, and selling the product to ski shops. Peter was also holding a quick wax in his hands and, on Kevin’s inquiry, explained that it was feasible for those people who didn’t have the time and equipment to wax their snowboards traditionally. The quick wax was even more popular in the direct-to-consumer market.
Last year the company made $150,000 in sales, and in the current year, they were hoping to make $750,000. Peter also mentioned that they were taking the product to an international level and introducing race wax to their existing products.
Lori was the first Shark to go out. She said that she loved investing in a product that helps the environment, but she wasn’t a skier and didn’t even know why it was essential to wax the snowboards. She wasn’t the right investor for this product.
Peter announced they had just signed a number one skier on board, who also won the 2020 world cup. He also agreed to come on board and promote their plant-based ski wax.
Barbara was interested in making an offer. She thought it took one look at Peter to realize that he was the perfect guy who could sell this wax to ski shops. She would give him $250,000 but for 20% equity.
Kevin also jumped in and offered $250,000 for 15% equity. Barbara said that Kevin was upset she didn’t take him on board, and then both offered him $250,000 for 20% equity, saying that in this way, Peter would have 2 Sharks as partners.
Peter wanted to hear what Daymond would say since he was a snowboarder. Daymond said he would give him $250,000 but for 25% equity and wanted to bring the product to Lindsey Vonn. Peter thought that 25% was a very high percentage of equity that he could not afford to give up.
Peter said that the company already had tons of skiers and snowboarders on board and didn’t think 25% equity was worth enough to bring Lindsey Vonn.
Peter turned to Barbara and Kevin and said he would love to work with them both, but he wanted them to come down to 15%. Barbara and Kevin refused to come down on their equity percentage, and Kevin said they would help him get out there and beat the immense competition in the market.
Daymond chimed in and said that he would make the offer at 15% equity, and if they managed to bring in Lindsey Vonn, he would increase the equity percentage to 25%. Peter thought the equity percentage was still too high, despite saying before he would accept a 15% offer.
Kevin said that he and Barbara could come down to 17.5%, and when Peter disagreed, they increased the offer to $300,000 for 20% equity for both of them. After a moment of hesitation, Peter accepted their offer.
Our Review of MountainFLOW eco-Wax
The product is easy to use, rubs smoothly on snowboards, and provides a perfect gliding experience when skiing.
Pros of MountainFLOW eco-Wax
- Made with 0% petroleum products
- Easy to apply
- Made in the USA.
Cons of MountainFLOW eco-Wax
- Very sticky compared to other petroleum-based ski-wax.
Who Is MountainFLOW eco-Wax For?
It is perfect for snowboarders who want to make a difference in the environment by using natural plant-based products and reducing the amount of petroleum that mixes with snow yearly by large amounts of conventional ski wax.
Are There Any Alternatives?
- Swix Bio Degradable Ski/Snowboard Average Temperature Wax
- PURL – Ski & Snowboard Wax – Non Toxic – Biodegradable – No Fluoros.
Our Final Thoughts:
Kevin and Barbara would make enthusiastic and excellent partners for Peter. Peter didn’t want to partner with Daymond because he thought that Daymond didn’t bring as much value to the table as the percentage of equity he was demanding.
