Kodiak Cakes from Shark Tank

Kodiak Cakes shark tank

If you’re a fan of Shark Tank, you might remember Kodiak Cakes from Season 5. This episode was one of the most popular in the show’s history, and for good reason – Kodiak Cakes is an incredible company. In this article, we’ll discuss what Kodiak Cakes are, what they make, and why they’re so successful. We’ll also take a look at their Shark Tank pitch and give our opinion on whether or not it was successful. Finally, we’ll compare Kodiak Cakes to some of its competitors and help you decide if it’s the right choice for you.

What Are Kodiak Cakes?

Kodiak Cakes makes a variety of pancake and waffle mixes. They have both whole grain and protein-rich options, as well as gluten-free mixes. Kodiak Cakes also offers a line of oatmeal cups, which are perfect for on-the-go mornings. In addition to their breakfast products, Kodiak Cakes also sells a line of baking mixes. These include brownie mix, muffin mix, and cookie mix.

What sets Kodiak Cakes apart from other brands is their use of whole grains and protein-rich ingredients. Kodiak Cakes uses Joel’s grandfather’s recipe, which has been in the family for four generations. Joel’s mother started selling dry goods in paper bags in 1982. Joel, then 8 years old, began selling these bags of goodies out of his wagon to neighborhood children.

Kodiak Cakes was created in 1994 as a way to bring these same recipes to a larger audience. It has a wide distribution network and can be found in stores like Walmart, Target, and Costco. The company has seen incredible growth in recent years and is now one of the most popular breakfast brands in the United States.

What Makes Them Unique?

There are several things that make Kodiak Cakes unique. First, as we mentioned before, Kodiak Cakes uses whole grains and protein-rich ingredients. This makes their products healthier than most of their competitors. Second, Kodiak Cakes offers a wide variety of mixes and flavors. There’s something for everyone at Kodiak Cakes. Third, Kodiak Cakes is an extremely popular brand. Their products can be found in stores all over the United States. Finally, Kodiak Cakes has a strong family history. The recipes they use have been passed down for generations and are truly special.

Are They Still An Active Company?

Yes! Kodiak Cake is still very much an active company today. In fact, they’re doing better than ever! The company has seen tremendous growth in recent years, and their products are now available in stores all over the United States.

Kodiak Cakes observed $16 million in annual sales in 2016. By 2020 their net worth had grown to an impressive $200 million. Kodiak Cakes has been acquired by L Catterton, a global consumer goods and retail investment firm, for an undisclosed amount.

As of January 2022, Joel and Cameron are still a part of Kodiak Cakes.

How Did The Shark Tank Pitch Go?

Joel and Cameron entered the Shark Tank seeking $500,000 for a 10% stake in Kodiak Cakes. They presented samples of their pancake and waffle mixes, as well as their oatmeal cups. The Sharks were impressed with Kodiak Cakes’ products and growth potential. They were confident in meeting the $1M sales target Kodiak Cakes had set for the following year.

They required investment to further Kodiak Cakes’ reach by expanding their distribution network. Mark Cuban was a bit hesitant because he wanted to know why they don’t borrow against their receivables.

Robert wanted to know why they required so much money for such a small stake in the company. Joel explained that they needed it for the slotting fee, which is the fee charged by grocery stores for stocking Kodiak Cakes products.

The sharks were not happy with this answer and began to doubt Kodiak Cakes’ ability to grow. Cameron explained that they had already begun to expand their distribution network and had plans to continue doing so. This seemed to satisfy the sharks, and they began to negotiate a deal.

Kevin then offered $500,000 for a 50% stake in Kodiak Cakes which was rejected by the pair as they deemed this offer too high.

Robert is willing to offer $500,000 in exchange for a 35% stake in Kodiak Cakes which is also rejected.

Barbara was the last shark to offer, and she offered Kodiak Cakes $250,000 for a 25% stake in the company. But she wanted another shark to go in on the deal with her.

After some discussion, Kevin agreed to go in on the deal with Barbara, and they offered Joel and Cameron $500,000 for a total of 50% stake in the company.

In the end, the pair rejected all offers and left the tank without a deal.

Our Review of Kodiak Cakes

We absolutely love Kodiak Cakes! Their products are delicious and made with wholesome ingredients. We appreciate that they offer a wide variety of mixes and flavors. And we’re impressed with their growth potential. Their products are made of 100% whole grain, have no added sugar, and are non-GMO. We think Kodiak Cakes is a great choice for those looking for a healthier alternative to traditional pancake and waffle mixes.

They might be a bit on the pricey side, but their top-quality ingredients and delicious flavors make Kodiak Cakes well worth the price. They also offer free shipping over $45 across the United States, which is awesome. Overall, we think Kodiak Cakes is a great company, and we’re excited to see what they do next!


  • Wide variety of mixes and flavors
  • Products are made of 100% whole grain
  • Have no added sugar
  • Non-GMO


  • A tad expensive

Kodiak Cakes Power Cakes: Flapjack and Waffle Mix

Kodiak Cakes Power Cakes are a high-protein, low-sugar flapjack and waffle mix that provides sustained energy throughout the day. Made with 100% whole grains and no artificial flavors or preservatives, Power Cakes are a nutritious and delicious way to start your day. Each serving of Power Cakes contains 15 grams of protein and 5 grams of fiber, making them a filling and satisfying meal option.

Kodiak Cakes Instant Oatmeal Cups: Maple & Brown Sugar

If you’re looking for a delicious and nutritious breakfast option, Kodiak Cakes Instant Oatmeal Cups are a great choice. Made with whole grain oats, these cups are packed with fiber and protein to help start your day off right. And with the addition of maple and brown sugar, they’re sure to satisfy your sweet tooth. Just add hot water and enjoy a piping hot breakfast that’s ready in minutes.

Alternatives to Kodiak Cakes

If you’re looking for an alternative to Kodiak Cakes, we recommend checking out Bob’s Red Mill or Birch Benders. Both brands offer a similar product line and are also committed to using wholesome ingredients. Bob’s Red Mill is a bit cheaper than Kodiak Cakes, while Birch Benders offers a wider variety of flavors. Another alternative is Krusteaz. Krusteaz offers a wide variety of pancake and waffle mixes, but their products are not made with 100% whole grain or free of GMOs

Our Final Thoughts

Kodiak Cakes is a great company that offers delicious and nutritious products. We love that their products are made with 100% whole grain and have no added sugar. They’re also non-GMO, which is important to us. While their mixes are a bit on the pricey side, we think they’re worth it for the quality of ingredients and flavor.