KidsLuv from Shark Tank

KidsLuv shark tank

Kids love sugary snacks and drink. While it is ok for kids to consume these sugary treats occasionally, having them regularly is not suitable for their health. Due to a lack of healthier substitutes, parents often succumb to the demands of their kids, who are asking for sugar consumables. Ashi Jelinek, a mother of three, understood the struggles faced by parents and aimed to provide a delicious and healthy snack for kids that would make them stop craving sugary things. Ashi then founded her company called KidsLuv. She put up the startup capital with the help of friends and family. Read on to find out everything there is to know about KidsLuv and whether or not they managed to get a deal on Shark Tank!

KidsLuv is a company that makes vitamin-infused flavored drinks for children. A single serving of this drink contains Vitamins A, B, C, D, E, and more. These healthy and delicious drinks have zero sugars – but that does not mean they are not sweet.

Moreover, they don’t contain any added sugars and have been sweetened with Steviol glycosides, a sweetener extracted from the Stevia plant. Stevia is twice as sweet as sugar but does not contain the same side effects. Another significant benefit of KidsLuv drinks is that it keeps kids hydrated by delivering the right mix of Sodium and Calcium Citrate. One serving of this drink contains 95mg of Calcium and 25mg of Potassium. KidsLuv comes in many delicious flavors, including Flying Fla-Mango, Starstruck Coconut, Peach Me, I’m Orange, and Beary Berry. These delightful flavors are blended with water, vitamins, minerals, and natural flavors. Furthermore, the beverages come in 100% recyclable Tetra Pack containers that are better for the health and environment. They also offer a monthly subscription that allows you to save money.

Ashi needed financial assistance and mentorship to steer her brand in the right direction, so she headed to Shark Tank seeking an investment of $200,000 in exchange for 8% of her business. The Sharks thought that this figure was an overvaluation of the brand. Another concern raised by the Sharks was the lack of market and product research into formulating these beverages for kids and that Ashi had already spent a million dollars on her brand. Unfortunately, Ashi had to walk away without a deal.

Despite not getting a deal on Shark Tank, Ashi did not lose hope and pursued her passion. The Shark Tank appearance helped her get a lot of free publicity that resulted in an overwhelmingly massive increase in sales. It turns out KidsLuv has done well for itself. They started with only a few flavors and now offer a wide variety. However, the pandemic negatively impacted the production of KidsLuv beverages, which did not stop Ship. You can order these healthy drinks for your kids directly from their website. You can also find them at major retailers, including Walmart, Amazon, Thrive, and Target. The brand’s annual sales have been reported to be around 5 million dollars a year.

Our Review of KidsLuv

KidsLuv is a vitamin and mineral-rich beverage that does not contain processed sugar. The owner of Kidsluv, Ashi Jelinek, uses a dash of Stevia, a plant-based sweetener, to keep the drink healthy and sweet at the same time. This beverage is available in a wide range of fruity flavors that your kids will love. Moreover, the great thing about it is each serving contains nine essential vitamins and minerals. Parents can use this healthy beverage as a healthier alternative to gummy vitamins that contain added flavor and sugars.

We also appreciate that Ashi kept the daily hydration requirements of the kids in mind while preparing these beverages. Most kids tend to under-consume water, leading to dehydration, especially during hot days. KidsLuv drinks contain a balanced amount of Calcium and Potassium that not only add to the daily consumption of essential nutrients but also prevent the rapid loss of water from blood cells that cause dehydration.

Furthermore, all the ingredients used are natural and non-GMO. KidsLuv is also an excellent product for parents worried about their children’s tooth decay. With only 1 gram of sugar, it’s an ideal snack for kids.

Pros of KidsLuv

  • Enriched with essential vitamins and nutrients.
  • Doesn’t cause tooth decay.
  • Just five calories and 1 g of sugar per serving.
  • Made from natural ingredients.
  • Non-GMO and vegan-friendly.
  • Comes in a 100% recyclable Tetra Pack container.

Cons of KidsLuv

  • The drinks are slightly pricey.
  • There are only three flavors as of now.
  • Limited distribution network. Mostly sold online.

Who is KidsLuv for?

KidsLuv is a vitamin-rich flavored drink for all parents trying to find a way to reduce the sugar consumption of their kids. This drink is also suitable for kids who suffer from dehydration and malnourishment as a result of only consumer items that are high in sugar and carbs. While gummy vitamins deliver essential nutrients to the kids, they also have side effects such as tooth decay, constipation, and upset stomach.

Are there Any Alternatives?

Although there is an armada of flavored waters and vitamin drinks on the market, very few have been cleared for consumption by children. The majority of the beverages today are more focused on adults, and there is just one drink called rethink water, formulated for kids. Rethink water has only 1 gram of sugar per 6.75 Oz serving, making it healthy for consumption by kids compared to other sugary beverages.

Our Final Thoughts

KidsLuv has immense potential for growth as child obesity is on the rise, which has been linked to the consumption of sugary and carbonated drinks. If you are looking for a healthier alternative to juice and other sugary beverages for your kids, look no further than KidsLuv. Who says healthy snacking has to be boring? With only five calories per serving and 1 gram of sugar, KidsLuv is an excellent choice for your family. You can choose from a wide range of delicious fruity flavors. However, KidsLuv must step up its distribution network to achieve its potential.