Honey Bunchies: Shark Tank Update – Quick Insights and Progress

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Honey Bunchies, a family-owned business based in Longmont, Colorado, gained widespread attention after its appearance on the popular television show Shark Tank. Founded by Kendra Bennet and her father, Ed Payne, a former fighter pilot and veteran, the company specializes in creating scrumptious, wholesome snack bars to delight the taste buds of consumers nationwide.

Originally known as Honey Bunchies, the brand has since changed its name to Bon Bee. The company prides itself on using natural ingredients, with their snack bars boasting a mouthwatering 42% pure honey content. Kendra’s creation is based on a recipe that has been in her family for more than three decades, and their bars have not only found favor with Shark Tank viewers but also with health-conscious snackers everywhere.

In the unforgettable Season 14, Episode 20 of Shark Tank, Kendra Bennet presented the unique energy snack bars to the show’s panel, hoping to secure a deal that would propel Bon Bee to even greater heights. The bars, which are not only delectable but also soy-free, gluten-free, and grain-free, offer a fantastic alternative to traditional snack options while catering to those with specific dietary requirements.

The Honey Bunchies Story


Honey Bunchies is a family-owned business founded by Kendra Bennet and Ed Payne, based in Longmont, Colorado. Their journey started with a decades-old recipe for homemade energy snack bars, a delicious blend of honey and nuts. The partners eagerly shared their creations with family and friends, who loved the gourmet honey bars.


As the company evolved, it eventually changed its name from Honey Bunchies to “Bon Bee” to strengthen its brand identity. The snack bars continued to be known as delicious, gourmet, and allergy-friendly options, made with a devotion to quality and ideal for everyone to enjoy.

Venture to Shark Tank

Kendra and Ed decided to pitch their handmade business on Shark Tank Season 14, hoping to convince the Sharks to invest in their family-friendly snack bars. They enlisted support from Vietnam War veteran and fighter pilot Ed Payne, who served as a business mentor for the duo.

Brand Identity

Over the years, the company has developed a strong and recognizable brand identity. Despite not securing any investments from Sharks like Daymond John, Barbara Corcoran, or Mark Cuban, the business continues to run successfully and stays true to its mission of offering high-quality, allergy-friendly energy snacks.

The Shark Tank Experience

While on Shark Tank, Kendra and Ed asked for a $200,000 investment in exchange for a 10% equity stake. Despite their inability to secure a deal with the Sharks, their exposure on the show led to increased website traffic and a substantial spike in orders. The Honey Bunchies episode proved to be a significant turning point for the brand in terms of visibility and sales.

Honey Bunchies Product Range

The Honey Bunchies product range offers a variety of nutritious gourmet honey bars. They are carefully crafted by hand, using only the finest ingredients, ensuring a delightful snack experience for all. The company’s range continues to grow, providing customers with the quality and taste they know and love in every delicious bite.

In conclusion, Honey Bunchies is a success story that demonstrates how dedication, hard work, and passion are key ingredients in building a thriving, successful, and sustainable business.