The skincare market segment is growing faster than ever compared to other parts of the beauty industry. The ever-increasing demand for skin care products makes this industry so profitable. With so many competitors in this cutthroat and saturated industry, only those with a USP and high-quality products survive.
Glow Recipe is one such brand that decided to take the skin care industry by storm with its unique formula and commitment to success. Now the question arises: what is Glow Recipe, and what do they make? Glow Recipe is a Korean skincare line started by two ambition two ambitious women, Christine Chang and Sarah Lee. Their skin care lines consist of natural fruit-based products that include:
- Facial toners
- Cleaners
- Lotions
- Face serums
- Face masks
- Face mists
- Eye care products
- Moisturizers
- Masks
- Lip products
- Primers
Glow recipe also sells other goods like clothing, hair clips, stickers, etc.
What makes Glow Recipe unique is that they have organized its entire range of skin care products into different fruits. So, you get to pick whatever fruit you like, and you will find an entire range of skincare products in that flavor.
Apart from their category of fruit extracts, you can also shop the Glow Recipe’s products based on various key ingredients, your skin type, and specific types of facial blemishes that require treatment. The product descriptions on Glow Recipe’s products contain details about the ingredients used and their effects on various skin types, making the buying process very simple for the consumers.
Glow Recipe focuses on achieving 100% sustainability in its production and packaging, which means that its products are made from 100% natural ingredients with the added benefit of being environmentally safe. Glow Recipe claims that all its products contain no parabens, sulfates, or phthalates and are clean and cruelty-free.
Glow Recipe has worked hard to formulate natural products to help bring out your inner glow! With hopes of taking on the global skincare market, Christine Chang and Sarah Lee decided to pitch their business idea to Shark Tank. Having worked for several as marketers for L’Oréal Korea, the two ambitious women had a lot of valuable experience and knowledge about skincare which is one of the biggest contributing factors to the brand’s success.
Having been in the skincare industry for over a decade, their pitch on Shark Tank went well. Christine Chang and Sarah Lee aimed to seek an investment of $425,000 for a stake of 10 percent in Glow Recipe. They described their vision to make everyone feel fresh and beautiful. Sarah and Christine believed that Korean beauty would be huge in the US.
In their pitch, they presented the sharks with their unique waterless serum before applying the pressed face serum made with 100 percent natural ingredients. They also presented their sea-kelp mask.
Glow Recipe received tempting offers from all the sharks as their pitch went well, which are as follows:
- $425,000 for a 40% stake in Glow Recipe
- $425,000 for a 50% stake in Glow Recipe
- $425,000 for a 30% stake in Glow Recipe
- $425,000 for a 25% stake in Glow Recipe
The Final Deal: The owners agreed to go with Robert, who agreed to invest $425,000 for a 25% stake in Glow Recipe.
If you wonder whether Glow Recipe is still an active company, the answer is a rounding yes. After their success at Shark Tank, their orders increased, but they were able beforehand for the massive influx. However, Glow Recipe never completed their deal with Robert, but the company’s skill exits today and is doing quite well. Glow Recipe will be turning eight years old in November 2022.
You can purchase Glow Recipes’ products directly from Glow Recipe’s website or on Amazon. Glow Recipe’s debut in Sephora was a huge success. You can find their Watermelon Glow Sleeping Mask and Blueberry Bounce Gentle Cleanser in Sephora’s Glow Recipe line.
Our Review of Glow Recipe
Owing to the high-quality natural ingredients used by Glow Recipe and a wide range of skincare lines with fruit extracts to choose from, we recommend Glow Recipe. Besides its environmentally-friendly products and packaging, Glow Recipe also offers a reward system to its customers, allowing them to accumulate points with every purchase from Glow Recipe. Once you have reached a certain number of points, you get access to special offers like discounts and special product perks.
Some of their best-sellers are as follows:
- Watermelon Glow Sleeping Mask
- Plum Plump Hyaluronic Serum
- Watermelon Glow Hyaluronic Clay Pore-Tight Facial
- Watermelon Glow Niacinamide Dew Drops
So, if you are wondering whether the hype is worth it, it is!
Pros of Glow Recipe
- The company donates a significant portion of its sales to organizations for improvements in education, female empowerment, gender diversity, and inclusion and preservation of the environment.
- Overall all the customers are satisfied with the products they have received and their results.
- All ingredients are 100 percent natural –thousands of positive reviews.
- Environmentally friendly and stainable products and packaging.
- A 100-perfect cruelty-free production policy.
- Glow Recipe hands out free samples of their new products with every order.
Cons of Glow Recipe
- The brand does not cater to requests for exchanges or results in the case of international orders.
- Some customers have registered some complaints regarding their customer service and product shipment.
Who Is Glow Recipe For?
Glow Recipe’s products target Gen Z and Millennials. They have meticulously used modern and aesthetic packaging for the youth looking for Instagram-able products. Glow Recipe also caters to people who have skin-related issues like active acne, acne scars, and blemishes. It can be used by anyone looking to make their skin feel and smell fresh and beautiful.
Are There Any Alternatives?
Products by The Body Shop can be considered a close alternative to Glow Recipe’s products. The Body Shops also offers a range of natural skin care products available in different flavors of fruits.
Our Final Thoughts
Glow Recipe is an excellent skincare brand that caters to different skin care needs. Their products not only smell great but also contain 100 perfect natural fruit extracts that work wonders for the skin. Their attention to detail and environmentally-friendly policy is just the cherry on out! Do try them out!
