Cakes Body has attracted attention after appearing on Shark Tank Season 15, with its founders offering a fresh approach to an everyday necessity for women—comfortable support wear. Taylor Capuano’s heart is in the product, designing a bra alternative that prioritizes comfort without compromising on support or style. The brand’s commitment to revolutionizing women’s breast support was evident during their pitch on Shark Tank, as they sought to secure an investment to expand their reach.
Since then, Cakes Body has leveraged the power of social media to engage customers and create a viral buzz around its products. Their appearance on the popular business reality show has given them a significant platform to showcase their innovative bra alternative, leading to an increased interest from women seeking a more comfortable option for breast support. The company has utilized customer feedback to continuously improve and refine their offerings, making sure that comfort is at the core of their business model.
Key Takeaways
- Cakes Body presented a novel bra alternative on Shark Tank, focusing on comfort and style.
- Founder Taylor Capuano’s vision centers on innovating women’s support wear.
- The company has effectively used social media to engage with customers and go viral.
Founders and Inspiration
https://www.youtube.com/watch?v=9Pk02TklGIw&embed=true
The success of Cakes Body lies with the twin sisters, Taylor Capuano and Casey Sarai (Capuano), and their drive to offer an innovative approach to women’s undergarments. Their inspiration is deeply rooted in a commitment to comfort, community, and inclusivity.
Journey to Shark Tank
Taylor Capuano and Casey Capuano Sarai embarked on their entrepreneurial journey with a clear mission: to create a bra alternative that offers both comfort and coverage, under the brand Cakes Body. After developing the concept, they succeeded in landing a spot on Shark Tank to pitch their product to a panel of investors. This major step was pivotal in giving their unique solution heightened visibility and potential access to critical funding.
Mission and Vision
The mission of Cakes Body is to foster a sense of inclusivity and community among its customers. The founders’ vision extends beyond their product, aiming to support important causes like the Breast Cancer Coalition. Taylor and Casey also established The Previvor initiative, aligning with their vision to create an impactful, community-oriented brand that echoes the founders’ values and commitment to empowerment and health advocacy.
Product Highlights
https://www.youtube.com/watch?v=iPOpnndqyro&embed=true
Cakes Body has garnered attention for its innovative take on traditional breast support, introducing a product that’s designed with a focus on comfort without sacrificing functionality. Below are key aspects of their offerings that have been discussed since their appearance on Shark Tank.
Design and Features
Cakes Body products stand out due to their unique design, eliminating the need for traditional straps and bands. Their bra alternatives are adhesive and cling smoothly to the body, allowing for a seamless look under clothing. These products are sticky, but designed to be gentle on the skin and easy to apply. Importantly, they are reusable, offering users the ability to wear them multiple times with proper care.
Sizing and Materials
The materials used for Cakes Body inserts are 100% medical-grade silicone, ensuring that they’re safe and comfortable against the skin. They are crafted to match various skin tones with a selection of shades, making them suitable for a wide range of users. The products are available in diverse sizes, accommodating cup sizes from B to DDD+, catering to various body types and preferences.
Comfort and Versatility
The key to the appeal of Cakes Body products is their comfortable nature. Being washable and reusable, they are a practical solution for everyday wear or special occasions. The versatility extends to the variety of clothing with which they can be worn, be it form-fitting dresses or casual tees. These silicone inserts provide users with a sense of freedom, moving away from the constrictions of traditional bras while still offering support and coverage.
Business Model and Shark Tank Pitch
https://www.youtube.com/watch?v=k5ZgaQJ97JQ&embed=true
Cakes Body, founded by Taylor Capuano and Casey Sarai, caught the attention of the “Shark Tank” investors with their innovative bra alternative product. Their pitch detailed a business strategy relying on comfort and distinctive marketing efforts.
Shark Tank Experience
Taylor and Casey presented Cakes Body on “Shark Tank” with specific goals to secure funding and gain strategic business partners. Their presentation was professional and geared towards showcasing the unique value proposition of their product—a comfortable and discreet bra alternative that could disrupt the traditional lingerie market.
Investments and Offers
During their pitch, the founders sought a $300,000 investment for a 5% equity stake, valuing Cakes Body at $6 million. The sharks, impressed by their proposal and the potential for high profit margins, engaged in a competitive discussion. Sharks like Lori Greiner and Emma Grede, known for their expertise in retail and marketing, showed particular interest due to the product’s strong appeal to the consumer market.
Sales and Revenue
Cakes Body demonstrated a robust sales record, leveraging platforms such as Shopify and Amazon to reach a broad audience. Their revenue figures reflected not only direct-to-consumer sales but also a growing interest in wholesale and retail partnerships, with marketing strategies that helped the product go viral, indicating a solid foundation for a profitable business.
Impact and Customer Engagement
Cakes Body has made a significant impact in the women’s apparel industry by promoting comfort and support. They engage customers through focused online community initiatives and a well-defined social media strategy.
Community Initiatives
Cakes Body, through their Cakes Cares program, collaborates with breast cancer research organizations, emphasizing the importance of comfort for women undergoing treatment. By contributing to charity and raising awareness, they help in fostering confidence in women, showcasing the brand’s dedication to practicality and sustainability. They are known for creating a product not only aimed at daily use but also as an eco-friendly bra alternative, which aligns with the values of their target customers who care about the environment.
Social Media Strategy
On social media, particularly on TikTok, Cakes Body maximizes engagement with their audience by sharing content that champions confidence and practicality. Their social media platform offers tips, demonstrates their bra alternative product’s comfort, and ensures customers feel supported in their own skin. By targeting their approach to an eco-friendly lifestyle, Cakes Body’s presence on platforms like TikTok has become a source of inspiration for users looking for sustainable fashion choices.
