For centuries, the practice of aromatherapy has been taken up by physicians and pharmacists as an excellent way to boost their patients’ mental and spiritual health. It enhances physical and emotional health, and nasal inhalation products have been sold for centuries in apothecaries of Southeast Asia, who very well knew their benefits for focus, productivity, and nasal decongestion.
The founders of BoomBoom, Chelsea and John Pinto, realized the importance of nasal inhalers on a journey to Thailand in 2010. They observed how people of that country would not leave their houses without inhalers, as it causes increased stimulation and high energy levels when used.
They brought some nasal inhalers back to the USA and worked with chemists and medical professionals to discover their health benefits and remarkable properties. As a result, BoomBoom emerged as a healthy and effective project that promises a new sense of rejuvenation and refreshment after its use.
What Do They Make?
BoomBoom nasal sticks are proven to improve focus and energy levels while giving a powerful decongestion effect upon inhalation. The products contain all-natural plant-based ingredients backed with science and proven to provide a refreshing and better feeling so that you can stay focused and feel like a new you after its use.
BoomBoom nasal sticks are packed with menthol, peppermint, and eucalyptus oils so that you can experience a whole new level of emotional and mental energy after you fill your nasal passages with powerful scents. It gives you a boost of energy just like a cup of coffee or an energy drink would do but in a safer, convenient, and natural way.
What Makes Them Unique?
BoomBoom allows you to awaken your senses by using special effects of scents packed in their nasal sticks. It can be used multiple times an hour according to your sinus sensitivity. The menthol and peppermint packed inside the BoomBoom sticks create an instant feeling of coolness and refreshment to make you feel super focused and rejuvenated.
Are They Still an Active Company?
The company is still actively running and has received tons of positive customer reviews on Amazon. The products are sold through their website, and BoomBoom sticks are also available in several retail locations like CVS, Walmart, and Albertsons.
How Did the Shark Tank Pitch Go?
Chelsea and John Pinto appeared on the show seeking $300,000 for 10% equity in their company, BoomBoom. They introduced the Sharks to their chap stick-like nasal sticks infused with menthol, peppermint, and other essential oils that were proven to help increase focus, attention, and energy levels in your body.
They handed out BoomBoom samples to the Sharks, who were amazed by the strong scent of the nasal inhalers. The Sharks wanted to know about the other competitors in the market, and they said that similar products on the market contained medicinal agents.
The company had already made $750,000 the previous year and was on track to do $1.1 million in sales in the current year. Almost 20% of their sales were done direct-to-consumer through their website, and 30% of the products were sold on Amazon. The rest was distributed to wholesalers.
Their profit margins were terrific, and they made $125,000 the previous year in profits. However, John revealed that he only owned 36% of the business.
Kevin thought that the valuation they were seeking was very high and unjustified, so he went out.
Lori also thought that BoomBoom wasn’t a suitable company for her to invest in, and Charles felt it was not the kind of product people could use regularly. They went out.
Mark didn’t think that the profit margins made the company investable enough. He went out as well.
The only Shark remaining was Robert. He offered them $300,000 for 36% equity in the company. John asked whether Robert was willing to come down to 20%, but Robert stayed insistent on his initial offer.
After a few moments, John and Chelsea reluctantly declined his offer and left the show with no deal secured with any of the Sharks.
Our Review of BoomBoom
BoomBoom sticks come in convenient packaging, and the smell lasts up to 3 months after opening the stick. The BoomBoom sticks come in different unique scents, and it is excellent to use if you are indulged in a task that gets boring after a while and you want to refocus yourself without the help of coffee or any other energy drink.
Pros of BoomBoom
- Strong menthol and peppermint scent helps in decongestion
- Convenient packaging
- All natural ingredients, safe to use.
Cons of BoomBoom
- Doesn’t contain any medical benefits
- Costly as compared to other nasal sticks on the market
- The menthol smell is too overpowering for some people.
Who Is BoomBoom For?
The all-natural nasal sticks are perfect for improving your focus and attention, the blast of mint brings you back to the task you are currently doing, and so the BoomBoom sticks can be used by anyone who is indulged in a strenuous task like studying, fixing their car, or trying to complete their work at the end of a long day.
Are There Any Alternatives?
- Vicks Inhaler Nasal Decongestant VapoInhaler
- Brookstone Aromatherapy Inhaler
Our Final Thoughts
The company is doing reasonably well despite not securing a deal with any Sharks on the show. The product is loved by many of its customers, and the company is generating significant annual revenues despite having many serious market competitors.