The Yard Milkshake is a giant milkshake served in a glass mason jar, topped with various sweet toppings, including ice cream, sauces, candies, and cake. The milkshake comes in many flavors and is delicious but contains an insane number of calories. Due to the aesthetic look of the final product, most customers are willing to buy it just for the picture.
Logan and Chelsea Green are the founders of this company. Logan, a former electrician, and Chelsea, a former convenience store worker, decided to transform Chelsea’s ice cream shop into something more. They wanted to create a dessert that would be different and satisfy everyone’s dessert craving. After experimenting with ice cream, they made their final product: the Yard Milkshake.
After their shop’s instant popularity, they decided to grow in other areas. Now, they have shops in Alabama, Panama City Beach, Florida, Fair Hope, Austin, and Hattiesburg. Their next goal is to make their products available in other countries.
Their best selling point is the aesthetic aspect of their milkshakes. With the rising popularity of social media in today’s world, people are willing to spend a lot of money to take pictures and upload them on their profiles. Their massive size makes them stand out among all the other milkshakes available.
Before coming on Shark Tank, they had already gained a lot of popularity in their home city. They needed the investment from the Sharks to expand their production further.
Are They Still an Active Company?
Yes, they are still active and in business. Their milkshakes can be found on their website: The Yard Milkshake Bar.
How Did the Shark Tank Pitch Go?
Logan and Chelsea entered Shark Tank with an initial ask of $400,000 in exchange for 10% equity in their business.
They began their pitch by handing out samples of their shakes to the Sharks. Although the Sharks were impressed with the look, they all wondered about the calories.
The couple explained that the calorie count ranged from 650-1800 per shake, and they are currently operating from four locations and two franchises, one of which is under development. They have also been very profitable, with total sales amounting to $3.4 million the year before.
The Sharks were now curious about their reason for wanting a partner if they were already so profitable. Logan told them that it would benefit them in the long run. Their franchises were presently sold for $45,000 for a ten-year license along with 6% sales royalty and 2% marketing royalty. If they opened another franchise, their cost would be around $140,000 to $315,000.
With a good product and profit margin, the Sharks are undoubtedly interested. Kevin is the first to make an offer of $400,000. However, he wants 15% equity in everything. Lori also likes this offer, but she drops it to 12.5%.
The final offer is from Mark, who isn’t interested in the stores and is willing to give the investment for 25%. After countering, their deal closes with Mark at 22%.
Our Review of The Yard Milkshake
We decided to try their milkshake and see how it tasted.
The good news is that it didn’t disappoint with the end product at all. The milkshakes came in both forms: ready-to-drink and make-your-own kits. They were available in many flavors and were a perfect dessert for anyone with a sweet tooth. The colorful look also made it appealing to kids, who enjoyed the dessert thoroughly.
The bad news is that the calorie count was very high, and the toppings like candy and cakes with whipped cream increased it even more. This dessert can only be enjoyed once in a while to avoid health problems.
Pros of The Yard Milkshake Bar:
- It’s available in many flavors
- It’s a very fulfilling dessert
- You can get the toppings of your choice
- The smoothie is very aesthetic
Cons of The Yard Milkshake Bar:
- They are expensive because of their large size
- They contain a lot of calories
Who Is The Yard Milkshake Bar for?
The Yard Milkshake is for anyone who loves milkshakes and desserts. Since smoothies and candies are popular with kids, it’s also perfect for families to enjoy on a day out. The smoothies have a milk base and are a better beverage option for kids than fizzy drinks and juices with artificial flavors.
Are There Any Alternatives?
This milkshake is unique and doesn’t have any products similar to it. However, you can try a few other options if this isn’t available to you.
Crusha Mixa Strawberry Flavour Milkshake Mix is an excellent alternative to The Yard Milkshake. This milkshake mix can be added to milk and frozen to get that smoothie taste. You can add the toppings of your choice and decorate the glass with your kids to make this a fun activity. To make this even more authentic, you can also add frozen fruit or ice cream.
Even though this isn’t close to the real shake, using this mix can be a fun do-it-yourself at home. By creating it yourself, you can adjust your calorie count according to your diet.
Our Final Thoughts
Although most people are concerned about the number of calories gained in one milkshake, The Yard Milkshake is a good alternative for people who enjoy eating desserts and love smoothies. Since this product combines many popular desserts into one and is packed with many treats, it’s much more delicious. On top of this, the thick consistency makes it even more exciting to drink as a creamier option, plus it can include almost any kind of toppings.
In many ways, this milkshake tastes sweeter than regular smoothies, so it might not be the perfect dessert for everyone. But it does the job of providing energy and increasing serotonin levels. This smoothie is definitely a must-try!
