Ready Festive, a company founded by Elizabeth Voelker and co-founder Kristina Barnes, gained attention after appearing on the popular television show Shark Tank. The innovative business focuses on delivering customizable home decor boxes based on the latest trends. Customers can enjoy on-trend, quality, and festive decorations delivered to their doorsteps, starting at just $69 per box.
In Season 14 of Shark Tank, Liz Voelker and Kristina Barnes, two entrepreneurs from San Francisco, California, sought $250,000 for a 10% equity stake in their company. This pitch caught the interest of the sharks, and after the investment, Ready Festive achieved a valuation of $1.5 million. The company has been experiencing growth and profitability, with an increased demand for their unique holiday and seasonal home decor options.
Despite the competitive market of home decor and novelty goods, Ready Festive stands out with its personalization and convenience. Customers can build their plans by choosing holidays and seasons, selecting box sizes for each, and defining their payment preferences. The company’s commitment to providing a convenient service combined with a festive atmosphere has led to its success since its appearance on Shark Tank.
Ready Festive: An Overview
Ready Festive is a subscription-based service that offers customizable home decor delivery, making it convenient for customers to spruce up their homes for different seasons and holidays. Founded by Liz Voelker and Kristina Barnes in San Francisco, this innovative brand aims to simplify the process of transforming homes with festive decorations.
One of the key features of Ready Festive’s offering is the seasonal and holiday decoration subscription box. This ensures that subscribers receive timely and trendy decor items, helping them create a festive atmosphere throughout the year. The company mainly operates through its website, where customers can choose their preferred subscription plan and browse through a variety of decoration options.
In 2022, Liz and Kristina made an appearance on the popular television show Shark Tank. They sought an investment of $250,000 for a 10% equity stake in their company, valuing it at $2.5 million. The home decor delivery service was featured on Season 14, Episode 9, aired on December 9, 2022.
As of September 19, 2023, Ready Festive continues to garner attention and grow its customer base. The founders’ dedication to bringing convenience and festivity to homes makes this venture stand out in the market. The brand’s journey will undoubtedly inspire others to create unique, customer-focused solutions in the home decor industry.
Founders Of Ready Festive
Elizabeth Voelker and Kristina Barnes are the dynamic duo behind Ready Festive, a company that offers convenient and customizable home decor subscription boxes. These two entrepreneurs from San Francisco, California, combined their passion for seasonal decor and marketing skills to create an innovative business.
Elizabeth Voelker, often referred to as Liz Voelker, holds a background in marketing, having studied at Penn State University. After her studies, she went on to work as a consumer marketing manager for Sports Illustrated for a year. Her experience in the marketing field laid the foundation for her entrepreneurship journey.
Kristina Barnes, on the other hand, shared a similar interest in holiday-themed decor pieces. Together, they came up with the idea for Ready Festive after experiencing the challenges of finding unique and trendy decor items to celebrate various occasions.
Their venture caught the attention of the popular television show Shark Tank, where they sought an investment of $250,000 for 10% equity in their company during Season 14. Since their appearance on the show, the Ready Festive brand has continued to grow and evolve, catering to the needs of customers looking for stylish and up-to-date home decor items.
In conclusion, Elizabeth Voelker and Kristina Barnes are the determined and innovative founders of Ready Festive, working together to make home decorating more accessible and enjoyable for everyone.
The Shark Tank Journey
Ready Festive, a home decor delivery service founded by Liz Voelker and Kristina Barnes, took a dive into the Shark Tank during Season 14. Their appearance on the show generated a lot of excitement among viewers and even caught the attention of the Sharks themselves. The episode aired on December 9, 2022.
Upon entering the Tank, the entrepreneurs presented their business to a panel of seasoned investors, including Robert Herjavec, Kevin O’Leary, Lori Greiner, Mark Cuban, and Barbara Corcoran. They pitched their business with confidence and sought an investment of $250,000 for a 10% equity stake in Ready Festive.
The Sharks were impressed with the company’s progress thus far and recognized the potential for growth within the expanding home decor market. They expressed interest in partnering with Liz and Kristina to help take Ready Festive to new heights.
After some deliberation and negotiation, Robert Herjavec made a counter offer to the founders. He proposed investing the same amount of $250,000 but for an 18% equity stake in the business. This bumped the company valuation up to $1.5 million. Liz and Kristina were thrilled with the offer, and after considering their options, they accepted Robert’s proposal.
The Shark Tank journey for Ready Festive proved to be a successful one, as the company secured a strategic partnership with Robert Herjavec. This investment not only provided the necessary capital for growth but also offered valuable mentorship from an experienced investor. With continued hard work and dedication, Ready Festive has the potential to become a dominant force in the home decor market, all while creating memorable and festive experiences for its customers.
Product Offerings
Ready Festive offers a delightful range of holiday and seasonal decoration subscription boxes, designed to spruce up homes and celebrations throughout the year. Customers can choose from three types of boxes – Deluxe, Standard, and Mini.
The Deluxe Box is priced at $159 and is an all-inclusive package, providing lavish decorations for homeowners who love to go all-out. The Standard Box, costing $99, is designed for those who want a balance between minimalism and festivity, offering a charming assortment of decorations. Lastly, the budget-friendly Mini Box is available for just $69, making it an ideal choice for people looking to add modest yet delightful touches to their holiday decorations.
The beauty of Ready Festive lies in its customizable nature. With a choice of 14 different themes, customers can find decorations for various holidays and seasons. The themes cover all four seasons – Spring, Summer, Fall, and Winter, as well as special occasions such as Christmas, Halloween, Valentine’s Day, Easter, 4th of July, Thanksgiving, St. Patrick’s Day, Memorial Day, Hanukkah, New Year’s Eve, and Mother’s Day.
Ready Festive has truly revolutionized home décor with its gift box offerings. The service enables subscribers to plan in advance, as each themed box is delivered 3-4 weeks before the corresponding holiday or season begins. The decorations inside the box are carefully curated, following the latest trends in home décor, while ensuring thorough customization based on the customer’s preferences.
When the founders of Ready Festive appeared on Shark Tank, they sought an investment of $250,000 for 10% equity in their company. They ultimately secured a deal with Robert Herjavec, who invested $250,000 for an 18% stake. Since then, the company has continued to thrive, offering beautiful and customizable decoration boxes to help subscribers celebrate the seasons and holidays in style.
Business Performance
Ready Festive, a seasonal and holiday decoration subscription box business, has experienced significant growth and success after its appearance on Shark Tank Season 14. Co-founders Liz Voelker and Kristina Barnes showcased their customizable home decor boxes and managed to secure an investment that eventually contributed to their company’s rapid growth.
In terms of net worth, Ready Festive has grown to an estimated $1.38 million as of 2023. This remarkable progress can be attributed to factors like increased publicity from Shark Tank, additional funding, and strategic partnerships. The company has managed to remain profitable and maintain a positive trajectory in their financial performance.
When it comes to sales, the company experienced a surge in website visitors after their episode aired, reaching nearly 50,000 visitors per hour. This massive increase in traffic led to high demand for their products, contributing to their gross lifetime sales. Although the exact figures of their gross lifetime sales are not available, it is evident that their growth post-Shark Tank has been substantial.
The increasing number of customers attests to the company’s ability to meet a growing demand for personalized and stylish home decor. Moreover, as Ready Festive continues to provide quality products and services, it’s expected that their customer base will keep expanding in the future.
One of the key factors to take note of is the company’s profitability. Their valuation has reached $1.5 million after their successful pitch on Shark Tank, and they have managed to sustain this profitability in subsequent years.
To sum it up, Ready Festive has experienced tremendous growth in a short span of time, with a solid net worth, increased sales, and a rising number of customers. The company has proven itself to be profitable and is poised to keep thriving in the home decor market.
Marketing and Promotion
Ready Festive, a company featured in Season 14 of Shark Tank, focuses on delivering holiday and seasonal decorations to customers through subscription boxes. These entrepreneur-designed boxes allow customers to enjoy incredible customization, which appeals to a wide audience.
With the exposure gained from Shark Tank, Ready Festive has a golden opportunity to reach millions of viewers who tune in to the show. This opportunity significantly boosts the company’s visibility, and it can use this recognition to expand its offerings and customer base.
The marketing strategies for Ready Festive primarily revolve around online promotions. Their website, as well as various social media channels, makes it easy for them to engage with potential customers, providing updates and fostering discussions around their products. Additionally, they can leverage the power of influencers and bloggers who can share reviews and experiences with their subscription boxes to attract more customers.
Considering the increasing trend of online shopping, the subscription box model is particularly appealing. By understanding the customers’ preferences and delivering products that cater to their tastes, Ready Festive can ensure higher satisfaction rates and customer retention. Additionally, they can utilize seasonal promotions, discounts, and limited-time offers to encourage new sign-ups and maintain existing subscribers’ interest.
As the customer base grows, it becomes critical to manage customer acquisition costs. By analyzing the effectiveness of various marketing channels, Ready Festive can optimize and refine their strategies. This enables them to focus on the most lucrative channels, keeping acquisition costs low, while ensuring a steady inflow of new customers and maintaining existing ones’ satisfaction.
In conclusion, Ready Festive’s marketing strategies should focus on leveraging their exposure through Shark Tank, optimizing online promotions, and effectively managing customer acquisition costs. By doing so, they can ensure long-term growth and success in the competitive subscription box market.
Current Status and Future Plans
Ready Festive, the company that specializes in creating customized home decor boxes based on the latest trends, has seen significant growth and success since its appearance on Shark Tank Season 14. Headquartered in San Francisco, California, the business has expanded its offerings and reach within the United States, providing effortless and attractive seasonal decorating options for its customers.
One unique aspect of Ready Festive’s service is the inclusion of a quiz or questionnaire for customers to complete, helping them to better understand their personal decorating preferences. The company then curates on-trend, quality decorations tailored to the customer’s tastes and sends them customized decorating gift boxes based on the responses provided.
To further appeal to environmentally conscious consumers, Ready Festive has partnered with the World Wildlife Fund, a renowned non-profit organization dedicated to protecting the world’s endangered species and their habitats. This collaboration ensures that the company’s operations remain sustainable and support wildlife conservation efforts.
As for future plans, Ready Festive aims to continue refining and improving its service by incorporating customer feedback, staying up-to-date on the latest trends, and expanding its range of decorations. This approach will allow them to remain at the forefront of the home decor market and meet the growing demand for customized, hassle-free decorating solutions.
Another aspect the company plans to enhance is its shipping charges and delivery options. By streamlining shipping and exploring new carriers, Ready Festive can ensure that customers receive their carefully curated boxes in a timely and cost-effective manner.
All in all, with its customer-focused approach, eco-friendly partnerships, and a keen eye for trending decorations, Ready Festive is poised to continue flourishing in the home decor industry, making seasonal decorating an enjoyable and personalized experience for its clientele.
