Misto Box from Shark Tank

Misto Box shark tank

Artisan coffee is a marriage between sensibility and science. What makes it so unique is how it’s roasted. The science is all about controlling the medium used for roasting by the roaster via the roasting machine and their tasting sensibility.

Artisan coffee results from the extra steps the grower takes to provide the roaster with the perfect product for which they are willing to pay a high price. This type of coffee grows from green farm practices that include good production values, starting with meticulous selection to drying the hand-picked beans and ending with the roast in fine form, ready to be used.

If you are a coffee lover, you know what we are talking about. For some people, an early cup of Joe awakens their senses and makes them feel fresh and alive. However, finding the right roast that suits your taste can be difficult. Even if you do find it on the shelf in one of your local stores, its production date is usually a couple of years old, making you think if it will taste bitter and sour.

So, we bring you Misto Box — a service that delivers quality coffee to your doorstep.

Misto Box does not just provide you with a pouch of coffee. It offers you an experience, starting with choosing your coffee type, tasting notes, roast level, and even the roaster. The company was founded in the summer of 2010 by Conner Reilly and Samantha Meis, who met in Barcelona. It officially started in Fall 2011 as a school project at the University of Alberta.

  • In April 2012, Connor launched a Kickstarter campaign to fund the company.
  • In May 2012, Misto Box went live.
  • In May 2013, it appeared on Shark Tank, after which it expanded its operations.

Misto Box is unique because it offers a personalized subscription that allows you to select premium coffee and never run out of it again. You can even create custom blends, which professional roasters will roast.

Is the Company Still Active?

Mist Box has been generating more than $5 million in revenue annually. To say they have done well for themselves would be an understatement! The company has satisfied over 50,000 customers, delivered 220,000 coffees, and offered free 20,000 coffees.

Forbes ranked Misto Box in the “Top Ten Finest Coffee Subscription Services” list. The company has done more produced and delivered coffee. It developed Ballotpedia for civic education. The online encyclopedia provides people with updates on political matters and elections.

The company introduced a special subscription that offers political information with a bag of coffee.

How Did the Shark Tank Pitch Go?

It’s been eight years since Samantha and Conner appeared on Shark Tank for $75,000 for a 15% stake in the business. They stepped on the stage on 3rd May in Season 4 dressed in red with the logo of Misto Box on their lapel. Samantha started the speech by saying that more than 400,000,000 cups of coffee are consumed in the US. Coffee lovers find it difficult to find special flavors for their Keurig. This is why Misto Box is doing well and will continue to in the future.

She first targeted Lori and explained to her what the subscription was. Kevin was impressed by the numbers based on the research they had done. Their winning point was when they explained to the Sharks how they get their coffee for free. Since they were introducing roasters to a coffee lover, they were providing a platform for people to not just find their preferred blend but also a professional who had been in business for a long time.

Even though Misto Box is a subscription, Connor explained that customers were more than welcome to unsubscribe and simply buy the coffee bag from their website. Kevin was the first to make an offer, but he demanded a 25% stake saying that Samantha and Conner had no business acumen. The pair didn’t decline but wanted to hear other offers.

Robert didn’t see any potential in the business, and he was out. Lori was next, saying she didn’t drink coffee. Daymond said the same thing. It all came down to Kevin and Mark. Samantha and Conner wanted Mark on board. Mark considered the offer and made the deal on Conner’s offer of a 30% stake in the business.

Our Review of Misto Box

Misto Box offers multiple blends with more than 50 domestic roasters who know how to create every type of roast based on the customer’s preferences. This USP makes it worth subscribing to Misto Box!

The reason why Misto Box is better than other coffee subscription services is because of the variety it offers. What makes it only one of its kind is accessibility. Customers value a product more when it is not easy to acquire, and when it happens to be coffee, they like to feel special.

Pros of Misto Box

  • Incredible Variety: Hundred of coffee blends
  • More than 50 roasters to choose from
  • Personally assigned curator who helps you through the coffee-making process
  • Specialty-graded beans
  • Simple interface

Cons of Misto Box

  • Shipping Not Included: $5 on every order
  • No coffee samples
  • Slightly more expensive compared to local coffee

Who Is Mist Box For?

Misto Box is for coffee lovers who can’t function without their morning and evening cup of black liquid. People ready to pay premium prices will benefit more from their service. The website stocks different coffees, most of which are unavailable in local stores.

Are There Any Alternatives?

The list of alternatives to Misto Box is pretty long. Some of the top ones include:

Atlas Coffee Club happens to be currently at the top. It offers micro-lot artisan blends. What makes this subscription unique is that along with coffee, they also provide information outlining the steps on how to brew.

Our Final Thoughts

Misto Box is a great option if you are searching for a coffee subscription service that offers various blends with a selection of roasters. Each order is freshly made, packed, and delivered on the same day.

Misto Box guarantees one thing: You will never run out of your favorite coffee!