There’s nothing more upsetting than seeing your life’s work and business swept away by a hurricane. That’s exactly what happened to Joe. Two successful fried fish establishments disappeared in an instant. All he had left were two fryers tucked away in storage.
He traveled all over the country and sold his delicious fried fish at festivals, concerts, and events for fifteen years.
At one of these festivals, a line of people appeared who wanted to fry their seasoned and breaded fish at home. The light bulb went off. Joe’s wife suggested bagging the breading mix and selling it. In Just three years, the premium fish fry breading mix was being sold in over eight hundred stores.
You could use it on more than just seafood. You can coat it on chicken or vegetables.
The married couple walked through the Shark Tank doors and presented their product with confidence. They said, “If you try it, you’re gonna buy it.” To showcase the versatile use of their product, Joe and his wife presented the sharks with a platter of different things fried in the mix. They were seeking $150,000 in exchange for 15% equity in their business, imputing a million-dollar value to the company.
Kevin O’Leary opted out as he thought the valuation was too high for a fish fry company. He claimed he wouldn’t pay $150,000 for less than 50% of such a business. Lori Greiner said that certain companies aren’t suitable for some investors, and that’s why she’s out. Mark Cuban claimed that the product doesn’t align with him as a person, so he’s out. Robert Herjavec was concerned about Joe’s father owning 85% equity in the business. He claimed he couldn’t make an offer that would leave smiles on their faces. Four sharks had opted out, leaving only Daymond John to take a bite of Joe’s Gourmet Fish Fry.
He was impressed by their dedication and resilience. He related to their time on the “corner.” and agreed it’s an invaluable experience better than any focus group. He offered to pay the total amount for 25% of the business. The deal was struck, and Daymond looked forward to making a lot of money.
Today Joe’s is available in over twelve thousand stores nationwide. They have a takeaway restaurant franchise selling fish and chicken coated in Joe’s Gourmet Fish Fry herbs and spices. They are available in every major chain store there is. You can also get their ready-to-fry coated shrimp delivered to your home.
Our Review of Joe’s Gourmet Fish Fry
Our strategy to review Joe’s Gourmet fish fry was only to use the “As seen on Shark Tank” version and not any new flavors. We wanted to replicate the experience the sharks had on the show, so we prepared a platter of halibut fillets, zucchini, chicken, shrimp, and scallops.
The golden fry mix easily coated all our ingredients. We followed the instructions and also watched the video on their website.
We are pleased to share that the experience was excellent at each step. The iconic yellow resealable plastic bags were easy to open and seal for later use. The mix coated the ingredients flawlessly, covering the entire thing with its yummy flavor. It was straightforward to cook in the frying pan, and we also air-fried a batch sprayed with a little oil. Both the traditional and air-fried versions tasted delicious. It wasn’t too salty or too spicy like other mixes tend to be.
It tasted just as great on the chicken and zucchini as on the fish. The shrimp were too good, and we understand why they sell coated shrimp on their website.
We recommend this to anyone to buy it if they see it at the store. You can even order it nationwide online delivery.
Pros of Joe’s Gourmet Fish Fry
- Affordable fish fry coating
- Versatile product used with many ingredients
Cons of Joe’s Gourmet Fish Fry
- Not Gluten Free
- Not Sure if Vegan
Who is Joe’s Gourmet Fish Fry For?
Are you someone who wants to eat delicious coated fried fish, chicken, or vegetables but don’t know how? Have you tried cooking but can’t knock out a consistent flavor? Are you tired and want something delicious and quick?
If you say yes to any of those questions, you are the ideal customer for Joe’s Gourmet Fish Fry. During the recent pandemic, getting restaurant-quality food was impossible in many areas. Imagine having restaurant-worthy flavor already in your pantry. You don’t need to think or measure anything out. You can simply dunk your choice of ingredients in egg wash or buttermilk and coat it in this magic herbs and spices mix.
Who says you must be an excellent chef to get good food at home?
If you are taking steps towards healthier eating, you know you have to cook at home. Joe’s Gourmet Fish Fry is more nutritious than other similar products, plus it tastes great cooked in the air fryer. Cooking at home no longer has to be a daunting task. You can impress your friends and family too. If you try it, you’re gonna buy it!
Are There Any Alternatives?
Other companies are offering their own fish fry mixes. However, no amount of research or focus groups can beat the experience and flavor that Joe’s Gourmet Fish Fry has to offer.
If we had to name one alternative, it would be Louisiana Fish Fry, Air Fry Fish Coating Mix. It is the only one we’ve noticed that is nearly as versatile as Joe’s Gourmet Fish Fry.
Our Final Thoughts
To sum it up, we think that Joe’s Gourmet Fish Fry will soon be available in every store in America. Soon everyone will recognize the iconic logo with the father and sun under a striped tent. We also predict that their product line will grow to include more ready-to-fry offerings other than just shrimp. Until then, don’t miss the opportunity to enjoy their Gourmet Fish Fry if you see it in stores near you.