Dare U Go is a simple yet innovative baby product that combines a bib, plate with food compartments, and a food storage vessel all in one. It is made out of food-grade silicone and hangs around a baby’s neck like a regular bib. Unlike regular bibs, Dare U Go serves multiple functions and the food compartments can be sealed to save any leftovers and stop wastage. Dare U Go is an ideal product for modern parents who have places to be and simultaneously raise their children. The bib-food plate hybrid is excellent for feeding children on the go and minimize any messes.
The product is the brainchild of former supermodel Lisa D’Amato who is now mother to two boys. Her background as a reality star on America’s Top Model and her experience in the modeling industry, which is famously cut-throat, gave her just the right attitude to become an entrepreneur. Her product is meticulously designed and is mindful of the need of parents. Coupled with her charisma and energy, Dare U Go had all the right ingredients in place to become a success.
D’Amato’s never say die attitude bore fruit in the end as the product is a roaring success and sells in around 20 countries. It is estimated that D’Amato herself is worth around $40 million, which is a testament to the wonders of entrepreneurship. The product is one of the greatest success stories to come out of Shark Tank, and with the global baby market at an all-time high, it is projected to find even more success.
How Did The Shark Tank Pitch Go?
Lisa D’Amato walked into the Shark Tank pitch, pushing in a stroller with her two boys. The Sharks instantly brightened up, seeing the children. D’Amato’s natural charisma and the children’s presence indicated that the pitch was going to be a memorable one. D’Amato asked for $350,000 for a 10% stake in the company.
D’Amato demonstrated how her product worked by having her children wear the bib. She narrated her own experience of being a mom to two boys and how that is quite a challenging job. Her product makes the job easier as it enables parents to feed their children on the go. She emphasized how her bibs are a breeze to clean as they can just be put in the dishwasher along with the other dishes. She then illustrated how the product also came with a lid which ensured zero food wastage and children who usually do not finish their food in one sitting could finish it later. The Sharks looked impressed by the bib and all its functions.
The Sharks were handed samples by D’Amato filled with the snacks specifically picked for them. The Sharks tried the bibs on, which was quite an amusing look. They all agreed that the product was quality and they could see the many benefits they would bring to parents.
Barbara Corcoran then asked D’Amato about her sales as her valuation was quite high. D’Amato replied that she had done $100,000 in sales in the first three months of selling her product. The Sharks were impressed by the number.
D’Amato then justified her valuation by citing the numbers of the global baby industry, which was valued at around $125 billion. D’Amato believed that her product had the potential to corner a large chunk of that market through her product. Mark Cuban then accused her of lying. D’Amato had previously mentioned that she watched the show but her talk of market numbers was against the Shark’s selling techniques. Mark Cuban did not enjoy the global market share talk; therefore, he declined to make an offer.
Kevin O’Leary then made an offer of $350,000 for 15%, but of that money $,250,000 was a loan that would eventually be paid back. D’Amato wanted to know whether the other Sharks had an offer to make. O’Leary saw that D’Amato was not grasping at his offer and kept increasing his equity every time D’Amato interacted with the other Sharks.
Lori Greiner refused to make an offer as she saw a lack of planning on D’Amato’s side. Robert Herjavec also backed out as he believed the product was just not for him. O’Leary’s offer now stood at 20%. Barbara Corcoran believed that D’Amato had plenty of charisma, but she needed a partner to discipline her. She offered $350,000 for 50% of the company. Throughout all this, O’Leary had upped his offer to 30%. Corcoran then revised her offer to 35% equity, of which $250,000 would be a loan.
D’Amato considered both deals and accepted Corcoran’s offer. The two hugged to seal their deal while Kevin O’Leary lamented that he was the one who structured the deal.
Our Review of Dare U Go
Dare U Go is a great product that is incredibly helpful for parents who need to multitask at all times. The bibs minimize any cleanliness problems, are fun to eat out of, and most importantly, are travel friendly. All parents know that if they are on the go, feeding children is a chore that does not go well most times. These bibs reduce the number of containers parents have to lug around as well if they want to feed their child a homemade meal while outside. The product, therefore, has great advantages; however, it still has room for improvement to make it even better.
Pros of Dare U Go
- Made out of lightweight food-grade silicone
- Easy to hang around children’s necks due to its adjustable collar
- Also functions as airtight food storage
- Waterproof
- Easy to clean
- Comes with a spork
- The lid is part of the bib
- Can be microwaved
Cons of Dare U Go
- The pricing is a bit steep
- Not a lot of range in color and design
Who Is It For?
Dare U Go is for working parents who have a double job raising children while handling their everyday work routines. However, due to its ease of use, the bib can be used for all children, even inside homes, as it is easier to clean than normal bibs and kids find it fun to eat out of a food compartment that hangs from their neck.
Are There Any Alternatives?
Dare U Go is a patented product; therefore, there is no like-for-like alternative for the food storage bib on the market. There are, however, many kid-friendly food storage containers and bibs available.
Final Thoughts
Dare U Go is a product that has seen success due to its simplicity and correct identification of demand in the market. The product solves many problems for parents simultaneously and is mindfully designed as D’Amato can truly understand the needs of parents due to her own experience. The product is a testament to entrepreneurship, making life easier for other people.
