Brass Roots: Shark Tank Update – Friendly Insights on Progress

seriosity featured image

Brass Roots, a company known for producing healthy snacks from organic Sacha Inchi seeds, made waves when it made an appearance on the popular TV show, Shark Tank. Aaron Gailmor, the ambitious entrepreneur behind Brass Roots, sought to revolutionize snacking by introducing his innovative product made from the renowned “Incan Peanut” or “ancient superfood” originating in Peru. Featuring a unique star-shaped fruit, the Sacha Inchi seeds have become the primary ingredient in Brass Roots’ nutritious snack options.

When Gailmor brought Brass Roots to Season 14 of Shark Tank, he aimed to secure a $400,000 investment for 7% of his business, hoping to gain the support of one of the influential sharks. As an effective solution to the prevalent issue of peanut allergies, the Brass Roots line of snacks utilizes the Incan peanut, which is not only a sustainable ingredient but also rich in fiber, protein, and omega-3 fatty acids.

With its growing popularity, Brass Roots has expanded its reach, making its products available across various Sprouts Farmers Market stores in the United States and partnering with local youth organizations. The company’s Shark Tank appearance has paved the way for its ongoing success in creating healthier, alternative snack choices for consumers.

The Beginning of Brass Roots

Brass Roots is a company founded in New Orleans by Aaron Gailmor. He had a vision to provide a healthy and nutritious alternative to traditional snack foods. What sets Brass Roots apart is its use of an organic ingredient known as Sacha Inchi seeds.

Sacha Inchi, also referred to as the “Incan Peanut” or an “ancient superfood,” is a star-shaped fruit grown primarily in Peru. The seeds of this unique fruit are recognized for their high nutritional content, making them an ideal choice for concocting healthy snacks. They are packed with protein, omega-3 fatty acids, and fiber, essential components for a well-balanced diet.

Aaron Gailmor recognized the potential of Sacha Inchi seeds and decided to incorporate the nutritious seeds into the Brass Roots product lineup. One of the most popular offerings from the brand is Sacha Inchi seed butter. This delicious and creamy spread is both organic and allergen-friendly, making it an excellent alternative to traditional nut-based spreads.

In the pursuit of creating wholesome snacks for people of all ages, Brass Roots has harnessed the power of Sacha Inchi seeds in their product line. These innovative and delicious treats have quickly grown in popularity, as they cater to the modern consumer, who is increasingly seeking nutritious and planet-friendly food options.

The humble beginnings of Brass Roots have blossomed into a brand synonymous with healthy and sustainable snacking, largely due to the company’s unwavering dedication to harnessing the power of organic Sacha Inchi seeds. The vision of its founder, Aaron Gailmor, has ultimately paved the way for a new and exciting type of snack that satisfies taste buds while promoting overall wellness.

Brass Roots on Shark Tank

In Season 14 Episode 12 of the popular television show Shark Tank, Aaron Gailmor introduced his company, Brass Roots, which focuses on producing healthy snacks made from organic Sacha Inchi seeds. Originating from Peru, the Sacha Inchi fruit is widely known as the “Incan Peanut” or an “ancient superfood” due to its rich nutritional content.

Aaron Gailmor entered the tank seeking a $400,000 investment for a 7% equity in his business. The Sharks, consisting of Kevin O’Leary, Daymond John, Mark Cuban, Lori Greiner, and guest Shark Daniel Lubetzky, showed interest in Brass Roots given the rising peanut allergy concerns and the company’s unique approach to offering an alternative healthy snack option.

Throughout the episode, Gailmor presented his snack line made from sustainably sourced Sacha Inchi seeds, which are high in fiber, protein, and omega-3 fatty acids. Brass Roots aimed to cater to peanut allergy sufferers and anyone looking for a nutritious and delicious snack option.

The Sharks were enthusiastic about the potential of Brass Roots, and a lively negotiation process ensued. The guest Shark, Daniel Lubetzky, founder, and CEO of Kind Snacks, eventually sealed the deal by offering a $1 million investment in the company. This investment resulted in a substantial valuation increase for Brass Roots.

With the support and expertise of Daniel Lubetzky, Brass Roots continues to grow its presence in the snack market, offering various tasty and healthy products derived from the nutritiously dense Sacha Inchi seeds.

Product Portfolio

Inca Peanuts and Sacha Inchi Seeds

Brass Roots specializes in producing healthy snacks made from organic Sacha Inchi seeds, also known as “Incan Peanuts” or “ancient superfood” from Peru. These star-shaped fruits are grown for their nutritious seeds which are high in fiber, protein, and omega-3 fatty acids. Brass Roots offers roasted Sacha Inchi seeds in different flavors, including salted and honey mustard.


The Brass Roots snacks are ideal for those who are seeking a healthy and tasty alternative to traditional nut-based products. Their lineup caters to diverse taste preferences and dietary needs including keto-friendly options. The snacks are made from organic Sacha Inchi seeds, ensuring a high-quality and wholesome product.

Crunch Puffs

Crunch Puffs are one of the signature offerings from Brass Roots. These snacks are made from Sacha Inchi seeds and come in various flavors to suit a range of tastes. Crunch Puffs are not only satisfyingly tasty but also nutritious, making them an excellent option for those looking for a health-conscious snack.

Sacha Inchi Butter

In addition to their snacks, Brass Roots also offers Sacha Inchi butter. This delicious alternative to traditional nut butter is made from roasted organic Sacha Inchi seeds. Packed with nutrition, Sacha Inchi seed butter serves as a versatile spread that can be used in a variety of ways.

Benefits and Nutritional Breakdown

Brass Roots is a company that specializes in creating healthy snack options using organic Sacha Inchi seeds as their primary ingredient. Originating from Peru, this ancient superfood, also known as the “Incan Peanut,” offers plenty of nutritional benefits that contribute to one’s overall well-being.

A significant advantage of Sacha Inchi seeds is their high protein content. Rich in essential amino acids, these seeds are ideal for those looking to maintain or build muscle mass while promoting general well-being. Moreover, they contain a substantial amount of fiber, which aids in digestion and contributes to weight loss efforts.

In addition to protein and fiber, the Brass Roots snacks made from Sacha Inchi seeds provide a good source of healthy fats. Specifically, these seeds are packed with omega-3 fatty acids, which are known to support heart health and reduce inflammation. This makes them an excellent option for those following a keto-friendly diet.

The snacks offered by Brass Roots cater to a wide range of dietary preferences and restrictions, making them suitable for all consumers. They are gluten-free and grain-free, ensuring a low FODMAP option for individuals with specific dietary needs. Additionally, the snacks are allergen-free, meaning they are free from common allergens such as tree nuts and soy, making them a safe option for people with allergies.

In conclusion, the Brass Roots snacks, centered around the nutritious Sacha Inchi seeds, offer a wide range of health benefits that cater to different dietary needs and preferences. With their high protein, fiber, and healthy fats content, these snacks not only provide a flavorful and satisfying option but also promote overall nutritional well-being.

Company’s Presence

Brass Roots, a company specializing in healthy snacks made from organic Sacha Inchi seeds, has seen significant growth since its appearance on Shark Tank in season 14, episode 12. Over the years, it has managed to expand its retail presence, making its products more accessible to health-conscious customers.

One notable accomplishment for Brass Roots has been its entry into two major health-food retail chains: Sprouts Farmers Market and Whole Foods Market. These partnerships have allowed the company to reach a larger audience and cater to consumers who prioritize natural products.

In addition to its presence in brick-and-mortar stores, Brass Roots has also successfully established a foothold in the world of online shopping. Customers can conveniently find and purchase the company’s Sacha Inchi-based snacks on Amazon, making it even easier for those interested in trying these nutritious treats.

As Brass Roots continues to grow and develop its product line, it remains committed to providing customers with access to healthy, natural snacks that feature the Peruvian Sacha Inchi seed – a true ancient superfood. With its expanding presence in stores like Sprouts and Whole Foods Market, as well as online platforms like Amazon, Brass Roots is set to make a lasting impact on the health-food industry.

Marketing Strategy

Brass Roots, led by CEO Aaron Gailmor, has implemented various tactics to market their healthy and sustainably-sourced snacks made from organic Sacha Inchi seeds. These seeds, also known as “Incan Peanuts” or an “ancient superfood” from Peru, provide a nutritious alternative to traditional nuts, boasting high fiber, protein, and omega-3 fatty acids.

In terms of sales, Brass Roots has managed to capture a significant market share by having their products available in 400 Sprouts Farmers Market stores across the United States. This broad reach has allowed the company to increase its sales while keeping distribution costs low. To further expand their presence, Brass Roots has also partnered with local youth organizations, such as Roots of Music, Covenant House Nola, and Youth Run Nola.

Finances play a critical role in the growth of Brass Roots. In January 2021, the company received a $1 million investment from John B. Sanfilippo & Son Inc during their Series A round. This financial boost has supported Brass Roots in enhancing its marketing efforts and investing in product development.

The company’s packaging is another key aspect of its marketing strategy. Brass Roots focuses on creating eye-catching and informative packaging that clearly highlights the healthy ingredients and nutritional benefits of their snacks. This approach helps consumers easily identify Brass Roots’ products on store shelves and make informed choices when selecting healthy snacks.

Social media has also been instrumental in Brass Roots’ marketing approach. The company leverages various platforms to engage with potential customers, share their story, and showcase the benefits of their nutritious snacks. Through consistent and targeted messaging on social media, Brass Roots has been able to reach wider audiences and boost brand visibility.

Profit margins and net worth are essential indicators to monitor the success of the marketing strategy. Brass Roots continues to analyze and fine-tune its approach to optimize the balance between expenses and returns on investment. With its strong marketing strategy in place, Brass Roots remains committed to providing healthy and sustainable snack options to its growing consumer base.

Partnerships and Collaborations

Brass Roots has actively sought out valuable partnerships and collaborations to help expand its presence in the market. Most notably, they forged a partnership with John B. Sanfilippo & Son, Inc. in January 2021. The renowned nut and snack food company, known for their Fisher brand, invested $1 million in the Series A round for Brass Roots, recognizing the potential of the healthy snack brand.

Moreover, the collaboration with John B. Sanfilippo & Son helped Brass Roots increase its distribution reach. By January 2023, their snack products were made available in 400 Sprouts Farmers Market stores across the United States. This level of exposure has been instrumental in introducing more consumers to the unique and healthy snacks that Brass Roots offers.

In addition to working with established companies like John B. Sanfilippo & Son, Inc., Brass Roots has made a point of partnering with local youth organizations. Some of these partnerships include Roots of Music, Covenant House Nola, and Youth Run Nola. These collaborations show that Brass Roots has strong ties within their community and is committed to supporting local initiatives.

These partnerships and collaborations have played a crucial role in the growth of Brass Roots, allowing them to build on their Shark Tank success, expand their market presence, and connect with various communities and consumers who are seeking healthy snack alternatives.

Community Involvement

Brass Roots, the company that produces healthy snacks made from organic Sacha Inchi seeds, is not only committed to providing nutritious alternatives but also actively gives back to the community. They have partnered with several local youth organizations such as Roots of Music, Covenant House Nola, and Youth Run Nola to make a difference in low-income communities.

Roots of Music is a program that aims to empower and inspire underprivileged youth through the power of music. Brass Roots’ collaboration with this organization helps to support music education and provide a safe space for children to learn and express themselves creatively.

Covenant House Nola is another partner of Brass Roots, which focuses on providing shelter and resources to homeless, at-risk, and trafficked youth. Brass Roots supports this organization’s mission by offering not just donations but also time and resources to help serve those in need.

In addition to the above partnerships, Brass Roots also collaborates with Youth Run Nola, a group that encourages young people to develop healthy habits through running. This organization empowers low-income youths by instilling confidence, self-discipline, and a strong sense of community. Brass Roots’ support for Youth Run Nola helps boost the health and well-being of these young individuals.

Furthermore, Brass Roots’ involvement with low-income communities extends beyond these specific partnerships. They actively seek opportunities to assist other organizations, such as Mercy Foundation, which strives to improve the quality of life for those living in poverty.

In summary, Brass Roots takes a proactive approach in giving back to the community by supporting various organizations that advocate for the well-being and growth of young people. Their dedication to enhancing the lives of those in need demonstrates a genuine commitment to using their success for the greater good.

Reviews and Media Coverage

Brass Roots caught the attention of the viewers when it was featured on Shark Tank Season 14. The founder, Aaron Gailmor, entered the tank seeking a $400,000 investment for 7% of his business, which focuses on producing healthy snacks made from organic Sacha Inchi seeds. Despite an engaging presentation, Gailmor left the show without a deal, as the sharks expressed concerns about the market potential of the product.

In other media coverage, Forbes has highlighted Brass Roots as an innovative company that taps into the growing consumer demand for alternative and allergen-friendly snack options. The article praises the nutritional benefits of Sacha Inchi seeds and Brass Roots’ commitment to sustainable and socially responsible sourcing practices.

Another noteworthy mention of Brass Roots comes from TrendHunter, a popular platform that showcases cutting-edge products and ideas. The website featured Brass Roots snacks and discussed the unique qualities of Sacha Inchi seeds, noting their rich nutritional profile and potential health benefits.

Vegans and vegetarians can also enjoy Brass Roots snacks, according to VegNews. The publication has covered Brass Roots, appreciating its plant-based offerings and commitment to using organic and sustainably-harvested Sacha Inchi seeds. VegNews also highlighted the company’s efforts to create allergen-friendly snacks that cater to a wide range of dietary preferences.

Lastly, Women’s Health has recognized Brass Roots as a supplier of healthy snack alternatives. The magazine underscored the valuable nutrients found in Sacha Inchi seeds, such as omega-3 fatty acids and protein. Brass Roots snacks are considered a smart choice for those looking to improve their overall wellness and enjoy a tasty, guilt-free treat.

In summary, Brass Roots has received positive media coverage from various outlets, including Shark Tank, Forbes, TrendHunter, VegNews, and Women’s Health, which appreciate the company’s innovative approach to creating healthy, sustainable, and allergen-friendly snacks.

Future Plans

Aaron Gailmor, the founder and CEO of Brass Roots, has been making strides in the snack industry with his innovative and healthy snack products made from organic Sacha Inchi seeds. With a recent appearance on ABC’s Shark Tank in season 14, his company has gained attention and investment support.

In a recent funding round, Brass Roots raised $1 million from John B. Sanfilippo & Son Inc. As of January 2023, Brass Roots snacks are available in over 400 Sprouts Farmers Market stores across the United States. The company has prioritized giving back to the community and has forged partnerships with local youth organizations like Roots of Music, Covenant House NOLA, and Youth Run NOLA.

While the company did not secure a deal on Shark Tank, Brass Roots continues to expand its market presence targeting a broader audience and aims to improve its financial position. Focusing on sales, cost optimization, and profit margins, the Brass Roots management has an optimistic outlook on future growth.

In the coming years, Brass Roots plans to widen their product offerings while maintaining their commitment to providing allergen-friendly and nutritious alternatives to popular snack items. The company looks to secure additional investment capital to support new product development, marketing initiatives, and supply chain improvements.

In summary, Brass Roots has ambitious future plans under the leadership of its founder, Aaron Gailmor. Their focus on sales growth, product expansion, and partnerships should help Brass Roots increase its market share and reinforce its position as a leader in the healthy snack industry.