Oxygen is not just an essential gas for survival. It is significant for the proper function of the heart, brain, and muscles. The oxygen supplements give an excellent boost of energy to those people who frequently experience shortness of breath, jet lags, or when they work out for long periods.
Boost Oxygen is an alternative to supplemental oxygen as it is an “aviator grade” oxygen available in a convenient aluminum canister packaging. Boost Oxygen is respiratory support and doesn’t need a prescription for its use.
What Do They Make?
Boost Oxygen is pure supplemental breathing oxygen that is compressed into an affordable, portable aluminum canister. The all-natural product is not medical oxygen but is great for your health and wellness. Instead, Boost Oxygen makes oxygen availability as easy as bottled water without needing a prescription.
The mask on top of the canister must be placed under the nose and over the mouth, and when the trigger is pulled, you can breathe fresh oxygen by inhaling through the opening.
What Makes Them Unique?
Traditional supplemental oxygen used by football players, aviators, mountaineers, and other professionals is not affordable and accessible for ordinary people. Boost Oxygen can be easily purchased in retail stores or online and carried with you whenever you go for a long walk, hiking, or an intense workout session.
Are They Still an Active Company?
The company is still running successfully, and Boost Oxygen is available at CVS locations. Boost Oxygen has partnered with US Air Force Academy Athletics as its official sponsor.
How Did the Shark Tank Pitch Go?
Rob Neuner, CEO and founder of Boost Oxygen, and Mike Grice, COO of Boost Oxygen, made an appearance on the show seeking $1 million for 5% equity in their company.
They wanted the partnership of one of the Sharks to help people worldwide improve the quality of their lives by accessibility to ready and bioavailable oxygen.
Kevin asked them about the sales, and Rob announced that they would make $6.4 million in sales this year. The company was very profitable; in 2016, it made $705,000 in net income. That year, they will make approximately $1.5 million in profits.
Mike explained how they used to promote their product when people would go up from Florida to Vail and then try out Boost Oxygen. They saw effective results, as they need oxygen whenever a person is breathing hard.
Mark commented about the competition in the market for such a product as the Mavs used a different canister of oxygen. Mike agreed that there was a lot of competition in the market, and Rob responded that they had roughly 95% shares in the USA market.
1 canister allowed you to have 200 inhalations, and Barbara asked whether Boost Oxygen was FDA approved. Rob and Mike told them it wasn’t FDA-approved yet.
To get rid of brokers and distributors, they needed $1 million to expand their staff and have greater control over their sales force. They said that buying Boost Oxygen was an impulse purchase, which is why they wanted to go into retail.
Rohan said that Boost Oxygen was trying to educate people about the problem they didn’t even know they had. For that reason, he was going out.
Barbara explained that she had an experience with their brand while visiting Utah with her husband, who had breathing issues. She wholeheartedly agreed that Boost Oxygen and other oxygen canisters were impulse purchases as people do not care to preorder such a product and keep it in inventory. She also mentioned that the valuation they were asking for the company was very high and would rather buy a beach house she had her eyes on for a million dollars than invest in their company. She went out.
Lori loved the product and its concept but saw that it wasn’t the right business for her to invest in. She went out.
Mark said that it was a rare occurrence that a company having 95% market shares appeared on the show. He congratulated them for that feat but thought the product didn’t have an angle to work with. He went out.
Kevin was ready to make an offer. He would give them $1 million in loan for 3 years with 9% interest and wanted 7.5% equity in the business. He believed that having him on board would attract every buyer to call the company back for a deal.
Rob and Mike countered the offer of taking $1 million, with 6% interest, for 5% stakes in the business. Kevin responded with a 7.5% interest offer for a 6.25% equity. Rob and Mike agreed, and they sealed the deal with Kevin.
Our Review of Boost Oxygen
Boost Oxygen boosts energy that is as easy and accessible as an energy drink or caffeine. The aluminum canister is easy to use, and the portable design makes it convenient to carry it anywhere.
Pros of Boost Oxygen
- A good alternative for when you don’t have prescription medical oxygen
- Convenient and portable canister design.
Cons of Boost Oxygen
- Very costly product for aviation oxygen
- Doesn’t work as well as medical oxygen.
Who Is Boost Oxygen For?
Boost Oxygen is great respiratory support for athletes and other people who live at high altitudes and have trouble breathing properly. It also makes oxygen supply accessible for people living in areas with poor air quality and older people who want a more active and better lifestyle.
Are There Any Alternatives?
- Oxygen Plus – O+ Mini 3 Pack | Portable Oxygen Can
- 7% Pure Oxygen Supplement by O2 Blast Store.
Our Final Thoughts:
The investment and partnership of Kevin O’Leary proved to be highly beneficial to Boost Oxygen as the company is killing it with its successful sales, and the product is also available in retail stores like CVS and other national chains like Kroger’s and Walgreens. Kevin occasionally promotes the business on his social media platforms, as he never once regretted investing in it.