Boarderie: Shark Tank Update – Latest Developments Unveiled

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Boarderie, a unique catering business, caught the attention of viewers and investors alike when it appeared on Season 14, Episode 7 of the popular television show “Shark Tank.” Founders Aaron Menitoff and Rachel Solomon presented their innovative product – meticulously crafted and visually stunning cheese and charcuterie boards – to the panel of “sharks”, seeking a $300,000 investment in exchange for only 5% equity in their company. Their pitch resulted in an intriguing negotiation process that ultimately led to a deal with Lori Greiner.

Since their appearance on the show, Boarderie has continued to grow and evolve within the food service industry. The company prides itself on delighting clients with the highest quality cheese and charcuterie boards, perfect for any occasion. With the support and guidance of Lori Greiner, Boarderie is well on its way to taking the world by storm and reaffirming their position as a rising star in the business landscape.

Origins of Boarderie

Boarderie is a company founded by Rachel Solomon and Aaron Menitoff in Florida. Their mission was to create a unique experience for consumers by offering ready-to-eat, pre-arranged, catering-quality cheese and charcuterie boards. Boarderie has become an industry leader in the direct-to-consumer market, providing customers with gourmet selections that can be easily enjoyed at home, at parties, or on-the-go.

The team at Boarderie selects artisan cheeses, high quality meats, dried fruits, chocolates, and olives to create visually stunning and deliciously tasting boards. Their attention to detail and commitment to using only the finest ingredients has set them apart from their competitors, making them a go-to choice for customers who love cheese and charcuterie.

Rachel and Aaron’s unique approach to their business began to garner widespread attention, eventually leading to an appearance on the popular television show, “Shark Tank.” They walked into the tank asking for a $300,000 investment for a 5% equity stake in their company. After some negotiation, they accepted an offer from seasoned entrepreneur and investor, Lori Greiner.

Since their appearance on the show, Boarderie has continued to thrive and grow, maintaining their dedication to quality, presentation, and customer satisfaction. Today, they remain a favorite choice for fans of cheese and charcuterie, serving customers across the nation with their beautifully crafted and delicious boards.

Shark Tank Experience

Pitching the Sharks

Boarderie, a business that offers pre-arranged, catering-quality cheese and charcuterie boards, had the opportunity to showcase their product during Shark Tank Season 14 Episode 7. Founders Aaron Menitoff and Rachel Solomon presented their innovative culinary creation to the sharks, which included Mark Cuban, Lori Greiner, Robert Herjavec, Barbara Corcoran, and Kevin O’Leary. Aaron and Rachel confidently demonstrated the value and convenience of their product while seeking a substantial investment to grow their business.

Negotiation Outcomes

During the negotiation phase, Aaron and Rachel initially asked the sharks for a $300,000 investment for a 5% equity stake, valuing their company at $6 million. Lori Greiner, known for her keen interest in unique consumer businesses, saw potential in Boarderie’s offering. After some discussion and bargaining, Lori proposed a counter offer of $300,000 for 9% equity in their company. This reduced Boarderie’s overall valuation to $3.33 million, but it still presented an excellent opportunity for the business to thrive.

Ultimately, Aaron and Rachel accepted Lori Greiner’s offer, and the partnership has proven to be beneficial for both parties. Boarderie has experienced significant growth and increased interest in their products since their appearance on Shark Tank, proving that pitching to the sharks was the right move for their business journey.

Product Offerings

Boarderie offers an exquisite selection of cheese and charcuterie boards designed to delight customers and elevate their dining experience. Their products not only showcase various high-quality cheeses, meats, and accompaniments but also artfully arranged and beautifully presented.

Charcuterie Sizes

Boarderie offers their charcuterie boards in various sizes to accommodate different preferences and occasions. Each board includes a variety of cheeses, cured meats, dried fruits, olives, and crackers, ensuring a delightful mix of tastes and textures.

  • Small: A charming option for intimate gatherings, this board serves 4-6 people and comes with an assortment of cheeses, meats, dried fruits, olives, crackers, and a tasty jam.

  • Medium: Catering to larger groups, this board serves 8-10 people and features a more extensive selection of cheeses, meats, dried fruits, olives, crackers, and jam.

  • Large: Ideal for parties and events, this board serves 12-14 people and offers a diverse variety of cheeses, meats, dried fruits, olives, crackers, and jam.


The Cheeseboarder option highlights the finest cheeses, hand-selected for their taste and quality. This board features organic and high-quality cheeses, beautifully arranged alongside cured meats like salami, dried fruits, olives, and crackers.

The cheeses are thoughtfully paired with accompaniments to enhance their flavours and create a well-balanced and delightful experience. Each Cheeseboarder comes with a premium acacia wood board, adding to its elegant and sophisticated presentation.

Boarderie’s commitment to providing beautiful and delicious cheese and charcuterie boards ensures a memorable and enjoyable experience for customers who value quality and variety in their dining experience.

Business Model and Growth

The Boarderie is a catering-quality cheese and charcuterie board company, founded by Aaron Menitoff and Rachel Solomon. They made an appearance in Shark Tank Season 14, seeking a $300,000 investment for 5% equity in their business. Their business model focuses on providing pre-made, luxurious cheese boards that are perfect for gifting and corporate events.

Pricing Strategy

Boarderie offers different sizes of cheese and charcuterie boards to accommodate various customer needs. Their pricing strategy is based on providing a premium catering experience at a reasonable cost. This makes their products an attractive option for customers looking to impress their guests or buy a unique gift, without breaking the bank.

Sales and Revenue

Thanks to their direct-to-consumer approach and online presence, Boarderie has managed to grow its sales and revenue significantly since its inception. Their success can be attributed to a combination of factors, including their strong social media presence, engaging community, and effectively utilizing marketing campaigns.

While specific numbers may not be available, it’s clear that Boarderie’s appearance on Shark Tank and partnership with Lori Greiner have contributed to their continued growth and success, boosting their sales and revenue further.

Product Accessibility

Boarderie has made their cheese and charcuterie boards easily accessible to their customers through an online platform, allowing them to order and have their boards shipped directly to their doorstep. This direct-to-consumer approach, combined with the convenience of overnight shipping, has made their product more accessible to customers across the nation.

By generating buzz through social media and focusing on corporate gifting as well, Boarderie has managed to widen their customer base and keep their customer acquisition cost as low as possible. Their business model aims at creating a seamless purchasing experience for their customers, while offering a range of size and style options to suit various tastes and budgets.

Impact of Covid-19

The Covid-19 pandemic had a significant impact on the business world, and Boarderie was no exception. When the pandemic first hit, Julie and Aaron Menitoff’s catering business came to a screeching halt. As people turned to home cooking due to a lack of restaurant dining options, charcuterie board ingredients saw a surge in demand.

This increased interest in charcuterie boards presented an opportunity for Boarderie. The company adapted to the changing times by focusing on providing ready-to-enjoy cheese and charcuterie boards. Their unique product caught the attention of many people looking for an appealing and convenient option for entertaining at home.

With social media playing a major role in influencing people’s choices, the visually stunning and delicious boards gained a substantial online following. Boarderie’s success only grew as they appeared on “Shark Tank,” where they accepted an offer from Lori Greiner. Following this, they quickly sold out of products and, by 2022, grew their sales by 1000%, making around $70 million in revenue.

Despite the challenges presented by the pandemic, Boarderie managed not only to survive but also to thrive. In addition to their financial success, the company has made efforts to give back to their community by hiring developmentally disabled adults and providing free meals to power workers during hurricane-induced outages. The Covid-19 pandemic brought about unexpected growth for Boarderie, showcasing their adaptability and resilience.

Celebrity Endorsements and Recognitions

Boarderie, a company specializing in artisan charcuterie boards, has been turning heads since its appearance on Shark Tank. Co-founders Rachel Solomon and Aaron Menitoff sought investment from the sharks, eventually partnering with Lori Greiner. The company’s unique offering of beautifully arranged and high-quality cheese and charcuterie boards has been garnering attention from various influential figures.

Among the top admirers of Boarderie is Oprah Winfrey herself. As a noted gourmand and trendsetter, Oprah’s endorsement of a product can have a significant impact. Boarderie has been lucky enough to be featured on her coveted list of “Oprah’s Favorite Things.” The recognition from Oprah has helped bring the brand further into the spotlight, leading to increased demand for their products.

Additionally, Boarderie’s eye-catching boards and catering-quality presentation have caught the attention of numerous celebrities and influencers. They’ve been seen enjoying and endorsing the delicious offerings on their social media platforms, which in turn has helped increase the company’s reach and appeal. The support of these high-profile personalities has propelled the brand to new heights, effectively showcasing Boarderie’s offerings to a wider audience.

In conclusion, the Celebrity Endorsements and Recognitions section perfectly demonstrates how Boarderie’s Shark Tank appearance, inclusion in Oprah’s Favorite Things list, and support from various celebrities and influencers have significantly contributed to their success and prominence in the food industry. The company continues to impress and delight consumers with their exquisite cheese and charcuterie boards, garnering even more support and recognitions along the way.


Boarderie has been working hard to expand their reach and bring their delicious charcuterie boards to a wider audience. They have been successful in establishing collaborations with prominent retailers, ensuring their products are available to customers across various platforms.

One such collaboration is with Williams Sonoma, the upscale home goods retailer. Boarderie’s unique and high-quality charcuterie selections fit well with the Williams Sonoma brand, and this partnership has helped Boarderie gain exposure to a more discerning clientele.

Partnering with Costco has been another significant step for Boarderie as it has allowed their products to reach a wider audience. This collaboration gives Boarderie the opportunity to introduce their gourmet treats to Costco shoppers, who are always on the lookout for exciting products at a great value. Offering their products in bulk at Costco stores has enabled Boarderie to tap into a new customer base.

Boarderie has also made their products available on Amazon, the world’s largest online Marketplace, for even more customers to enjoy. This collaboration has made it easier for charcuterie lovers to discover and purchase Boarderie’s exceptional offerings, regardless of their location.

These strategic collaborations have been instrumental in Boarderie’s growth and success. By making their products available through a variety of retailers and online platforms, Boarderie has ensured that their delectable charcuterie boards are accessible to all who crave them.

Future Plans and Prospects

In the coming years, Boarderie has big plans for growth and expansion. One of the company’s key objectives is to provide new job opportunities, particularly for developmentally disabled adults. By offering employment opportunities to this group of individuals, Boarderie aims to foster an inclusive and compassionate work environment.

Another important aspect of Boarderie’s future plans is the enhancement of its assembly line. The company plans to optimize its production processes to ensure a smooth, efficient workflow. This not only helps improve productivity but also enables Boarderie to maintain its high-quality cheese and charcuterie boards while expanding its customer base.

Boarderie’s appearance on Shark Tank has undoubtedly boosted its brand recognition and opened up new markets. As the company moves forward, it is expected to explore innovative marketing strategies to reach even more customers across the nation. Moreover, collaborations with renowned chefs and food enthusiasts could further enhance its product offerings and create unique and diversified menus.

The founders of Boarderie have proven their dedication and resilience, as demonstrated by the impressive growth they have experienced since their debut on Shark Tank. With such valuable traits and a clear vision, there is no doubt that the company’s future plans and prospects are promising.