Action Glow, a company founded by Dakota Porter and Garret Porter, made waves when they appeared on Season 14 of “Shark Tank” in 2022. The innovative brand, which is a part of 45th Parallel Lighting, LLC, specializes in designing LED lighting systems for various sports equipment. Their unique products cater to snow, water, and land sports, enhancing visibility and safety during nighttime activities.
The entrepreneurs sought an initial investment of $200,000 for a 15% equity stake in their company on the popular television show. Their inventive LED lighting systems, designed for equipment such as surfboards, mountain bikes, and snowboards, captured the interest of the Sharks and the audience alike.
Since their appearance on “Shark Tank,” Action Glow has continued to evolve and adapt, bringing their creative and practical solutions to a wider market. Stay tuned for more updates on the progress and growth of this groundbreaking company in the world of sports equipment lighting.
Action Glow: The Shark Tank Experience
Action Glow, a company founded by brothers Garret and Dakota Porter, made its way into the popular TV show Shark Tank during Season 14. The Porters were seeking an investment to help grow their business, which specializes in LED lighting systems for sporting equipment. Their innovative products are designed to express personal style and increase safety during nighttime sports activities.
During their appearance on the show, Garret and Dakota presented their company to the panel of sharks, which included Kevin O’Leary, Lori Greiner, and Mark Cuban. The brothers were seeking $200,000 in exchange for a 15% equity stake in Action Glow. The sharks were impressed by the pitch, and it wasn’t long before they started discussing potential deals.
Robert Herjavec, a well-known entrepreneur and one of the sharks, showed significant interest in the business. After some negotiation, he agreed to invest $200,000 for a 30% equity stake in Action Glow. This investment was a pivotal moment for the company, paving the way for its continued growth and success.
Since securing the deal on Shark Tank, Action Glow has expanded its product offerings and has built a strong online presence. Customers can now purchase their products directly from the Action Glow website or through other online retailers like Amazon.
The Shark Tank experience has certainly paid off for the Porter brothers and Action Glow, providing them with the resources and connections needed to take their innovative sporting product to the next level. Today, the brand continues to thrive, offering unique LED lighting systems for various sports equipment, and adding a touch of fun and safety to night-time activities.
Inventors Behind Action Glow
Garret Porter and Dakota Porter, two young and ambitious entrepreneurs, introduced Action Glow to the world. As teenagers attending Northwestern Michigan College, they set out on a journey to create a unique and innovative product. Action Glow is a result of their dedication, creativity, and entrepreneurial spirit.
The Porter brothers founded 45th Parallel Lighting, LLC, which serves as the parent company for their successful venture, Action Glow. Initially, the duo faced their fair share of challenges in bringing their idea to life but, their passion and resilience prevailed, and eventually, Action Glow became a flourishing brand.
Despite being deeply engaged in their academic pursuit at college, the Porter brothers didn’t let it overshadow their entrepreneurial dreams. They managed to create a balance between their studies and business, which allowed them to focus on their product’s development and marketing. Today, Action Glow is widely recognized for its high quality and adaptable lighting solutions, known for transforming the users’ experience with their vibrant and captivating lights.
Their creative business caught the attention of the popular television show, Shark Tank. Garret and Dakota swam with the Sharks in Season 14 and managed to secure a deal with investor Robert Herjavec. Since their appearance on the show, Action Glow has witnessed significant growth and expanded its reach through various distribution channels like Amazon and their official website.
In conclusion, Garret and Dakota Porter have proved that age is not a barrier in achieving success. These young entrepreneurs have gone beyond their years, demonstrating that with passion, hard work, and the right opportunity, it’s possible to leave an undeniable mark in the world of business.
The Idea and Patent of Action Glow
Action Glow is a unique innovation aiming to make action sports more enjoyable and visible, especially during nighttime. The founders of Action Glow understood the need for more visibility among enthusiasts of snowboarding, surfing, and biking. Consequently, they designed innovative LED lighting systems that could be easily incorporated into various action sports equipment.
The primary idea behind Action Glow’s products is to create a fun and practical way to enjoy different action sports after dark. The LED lights not only provide increased visibility but also bring out a sense of style and appeal, attracting the attention of people around. These lighting systems are designed to be durable, lightweight, and waterproof, ensuring they can withstand the wear and tear of action sports. The easy-to-use power packs are compact and waterproof, making them suitable for all sports environments.
Action Glow’s patent-pending technology showcases their commitment to providing unique and reliable products for passionate athletes and sports enthusiasts. The company has made sure to design these lighting systems to be both user-friendly and unobtrusive so as not to hinder performance. Additionally, the lights can be affixed to various types of equipment without causing damage, enabling users to enjoy their favorite sports without any worry.
In summary, Action Glow has successfully developed a versatile and practical solution for action sports enthusiasts. The LED lighting systems offer enhanced visibility while maintaining a fun and stylish aspect that allows people to continue enjoying their favorite sports even when the sun goes down.
Kickstarter Campaign to Success
Action Glow, founded by Dakota Porter and Garret Porter in 2013, started as an innovative idea to design LED lighting systems for sports equipment. To bring their bright idea to life, the founders turned to Kickstarter for funding.
The Kickstarter campaign played a pivotal role in the initial success of the company. Through attractive promotional material and exciting product demonstrations, the Porter brothers managed to attract a significant number of backers who were interested in their unique lighting solutions for snow, water, and land sports equipment.
One of the key elements that contributed to the Kickstarter campaign’s success was the word of mouth generated by the enthusiastic supporters of the project. The campaign quickly gained popularity among sports enthusiasts and tech-savvy individuals who appreciated the need for illuminated sporting equipment for better visibility during nighttime activities.
The company’s appearance on Shark Tank Season 14 further boosted its profile. Dakota and Garret sought a $200,000 investment for a 15% equity stake in Action Glow. Impressed with their pitch, Robert Herjavec made a winning counter offer of $200,000 for a 30% equity stake in the business.
Thanks to these events and well-executed marketing strategies, Action Glow embarked on a journey of growth and expansion, attracting even more customers and recognition as a leading player in the LED lighting systems market for sports equipment. The company’s success story is attributed to a combination of ingenuity, perseverance, and effective use of crowdfunding platforms like Kickstarter.
Products Overview
ActionGlow is a company specializing in creating LED lighting systems designed specifically for sports equipment. Their innovative products help make action sports more exciting and safe by improving visibility during nighttime and low-light conditions.
One of their primary offerings is LED lighting systems for snowboards. These bright, waterproof lights add a unique touch of style to any snowboard while also increasing visibility for the rider and others on the slopes. The LED lights are easy to install and powered by durable batteries, providing long-lasting illumination.
Additionally, ActionGlow has developed LED lighting systems for surfboards. Surfers can now ride the waves safely at night, thanks to the bright waterproof lights. The lights not only enhance the overall surfing experience but also provide added safety by making the surfboards more visible in low-light conditions or nighttime.
Besides snowboards and surfboards, ActionGlow has ventured into the world of biking. Their LED lighting systems designed for bikes help riders stay visible on the roads and trails in the dark. The bright lights are easy to install and the waterproof design ensures that they can withstand all weather conditions.
In summary, ActionGlow’s product line delivers stylish and functional LED lighting systems catered to snowboards, surfboards, and bikes. The company focuses on making action sports more thrilling and safe by providing bright, waterproof lights that stand the test of time.
Safety Features
ActionGlow focuses on providing safety to athletes and enthusiasts engaging in various sports activities during nighttime. These LED lighting systems ensure higher visibility and added security for those who love to get their adrenaline pumping even after the sun goes down.
One of the primary safety aspects of ActionGlow’s products is their brightness. The LED lights used in their systems are intensely bright, ensuring that users are easily visible during low-light conditions. This increased visibility greatly reduces the risk of accidents, making nighttime sports activities much safer.
In addition to their bright illumination, ActionGlow’s LED lighting systems are designed to be waterproof. This feature is essential for sports activities that involve water, such as surfing, paddleboarding, and kayaking. The waterproof nature of the lights ensures that they continue to function effectively and remain visible even when submerged in water or exposed to changing weather conditions, maintaining their effectiveness in promoting safety.
Lastly, ActionGlow recognizes the importance of durability in their products, as this contributes to the overall safety of the users. Their LED lighting systems are built to withstand the rough and tumble of action sports, ensuring a long-lasting and reliable performance.
With such safety features on offer, ActionGlow has taken extensive measures to ensure that their LED lighting systems for sports equipment significantly enhance users’ safety during nighttime sports. Their focus on bright illumination, waterproof design, and durability not only promises to make these activities more secure but also adds an exciting dimension of visual appeal.
Action Glow on Other Platforms
Action Glow has been making waves not just on Shark Tank but on other platforms as well. Their innovative LED lighting systems for action sports equipment have caught the attention of various companies and media channels.
One such exciting collaboration was with the popular reality show, The Ultimate Surfer. The show featured surfers using Action Glow’s products, making the waves glow with vibrant colors during the competition. This partnership showcased the versatility and utility of Action Glow’s LED lights in the world of extreme sports.
Furthermore, Action Glow has expanded its reach by selling its products on popular online retail platforms like Amazon. This move has allowed customers worldwide to access their unique lighting systems for various sports equipment. The positive reviews on their products have helped boost the credibility and interest in the brand.
In addition to online stores, Action Glow has built a strong presence on its website. Their user-friendly site features an array of products, instructional videos, and customer testimonials. This online space provides a comprehensive insight into the brand’s offerings and the benefits of using their LED lighting systems.
Action Glow has also made its mark through impactful commercials. Their advertisements showcase the visually stunning effects of their LED lights on various sports equipment, from snowboards to bicycles. These commercials have effectively attracted outdoor adventurers and sports enthusiasts to try out their products.
A noteworthy collaboration of Action Glow has been with Jeep. The famous automaker partnered with the company to feature their lighting systems in its off-roading events. This collaboration highlights the compatibility of Action Glow’s products with vehicles, especially those designed for off-road adventures.
Lastly, Action Glow has attracted the attention of the renowned energy drink brand, Red Bull. This collaboration further demonstrates the LED lighting systems’ versatility and adaptability in the extreme sports realm, proving that Action Glow is revolutionizing the way we light up our favorite activities.
Sales and Business Growth
ActionGlow, a company based in Traverse City, Michigan, has seen significant growth since its founders, Dakota Porter and Garret Porter, appeared on Shark Tank Season 14. Their innovative LED lighting systems for sports equipment not only caught the attention of the Sharks but also attracted an audience of night sports enthusiasts.
Following their appearance on the show, ActionGlow’s sales skyrocketed. The company managed to double their total sales from 2021 in a single night, bringing in over $60,000. This rapid injection of revenue fueled their expansion into new markets and allowed them to innovate further within the LED sports lighting industry.
With a focus on continuous improvement, ActionGlow has been creating waves in the action sports community. They have been participating in various business expos, showcasing their products to potential customers and retailers. These events have allowed them to network with industry professionals and gain valuable insights into the evolving market.
The success of ActionGlow goes beyond just their explosive sales figures. Their lighting systems have become a popular choice for snow, water, and land sports enthusiasts. By making sports equipment more visible at night, they’ve increased safety and added a unique, stylish flair to various sporting activities.
ActionGlow’s growth can be attributed to both their innovative products and their drive to succeed in the market. As they continue to expand and refine their offerings, interest in their LED lighting systems is bound to keep increasing, solidifying their presence in the sports industry.
The Future of Action Glow
Action Glow, a company specializing in LED lighting systems for action sports equipment, has been making quite a splash since its appearance on Shark Tank’s season 14. The founders, Dakota and Garret Porter, showcased their innovative product with the goal of enhancing the fun and visibility of action sports during nighttime.
Moving forward, the company’s potential for growth in the action sports market seems promising. With the increasing popularity of nighttime sporting events, Action Glow products are expected to continue capturing the interest of sports enthusiasts. Their LED lighting systems not only make sports equipment more eye-catching but also promote safe, nighttime activities such as snowboarding, skiing, and bicycling.
In addition to catering to individual sports enthusiasts, Action Glow has the opportunity to partner with event organizers to create visually stunning, memorable experiences. The fusion of bright, colorful LED lights with the adrenaline-pumping excitement of action sports has the potential to elevate events to the next level.
To further solidify their presence in the industry, ActionGlow may consider expanding its product line to cover a broader range of sports beyond snow, water, and land. This expansion could help the brand to reach a wider audience and satisfy the diverse lighting needs of different sporting activities.
The future of Action Glow indeed looks bright, as the company continues to light up the world of action sports with its innovative, functional, and visually appealing LED lighting systems. With a growing market and ever-evolving technologies, Action Glow is on its way to becoming a household name in the action sports industry.
